Acreb Studio

What was the objective behind your collaboration?We brought Sevkan and her team on to lead Garage's brand identity as a whole, not just one project, but the ongoing visual direction across our range, starting with the Garage parent brand then expanding into Soup IPA and our full Core Range system. We needed someone who could create then hold the brand together across multiple touchpoints while still pushing each new release forward. Acreb had come recommended for their work within the consumer brands space.

What did you enjoy the most during your collaboration?Acreb have hit deadlines, communicated clearly when something needs more time, and have never left us guessing on status. Beyond the reliability, Sevkan and her team think about the brand holistically rather than project by project, which means our identity has stayed coherent as we've grown. Her instincts are sharp, and that strategic thinking means less back and forth and fewer revision rounds than we've typically needed with other creative work.

Are there any areas for improvements?Honestly, nothing significant comes to mind. If anything, I'd just say "Acreb, keep doing what you're doing...!!"