Added Value Reading, United Kingdom

Project made for BashcinskyProduct: Bashcinsky in the Banking & Financials industry for a audience.Added Value, based at Reading, United Kingdom has been asked to develop Meat City for their brand BashcinskyProduct: Bashcinsky in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Grocery and Other foods, Bashcinsky Adverts.

Project made for BashcinskyProduct: Bashcinsky in the Banking & Financials industry for a audience.Added Value, based at Reading, United Kingdom has been asked to develop Meat Stadium for their brand BashcinskyProduct: Bashcinsky in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Grocery and Other foods, Bashcinsky Adverts.

Project made for Land Rover in the Automotive industry for a B2C audience.Land Rover, an iconic British brand which had shaped and defined the SUV category, found itself challenged by a rapidly changing, fiercely competitive marketplace.We partnered with Land Rover to create an all-encompassing brand positioning and strategy that would define the Land Rover global Masterbrand.The work was considered the most collaborative, robust and impactful brand strategy work in the company’s marketing history. Rolled out across 18 countries, it’s the anchor of Land Rover’s global, regional and local marketing. Under its direction the new Range Rover and Range Rover Sport were launched as well as other global marketing initiatives. The Land Rover global brand has grown strongly year on year for the past 3 years.

Project made for Pringles in the Food industry for a B2C audience.For a snack brand like Pringles, Christmas is crunch time – 60% of its annual sales occur during the festive period.The brand saw a golden opportunity and we helped them act on it using our expertise in consumer market segmentation and target marketing. We developed a new approach to identifying the target audience when it’s at its most receptive. The brand was then empowered to deliver and amplify a seasonal message that really hit the spot.