Adlaida
Transmedia and sales: mobile content that connects and converts
Identity and Purpose Adlaida is a digital marketing and content marketing agency based in Madrid. Its purpose is to combine narrative and commercial strategy: they design stories that not only engage but also generate sales opportunities. Since its creation in 2017, Adlaida has been committed to integrating digital and traditional media to create more immersive and relevant communications. Main Services The agency specializes in Sales Strategies and Transmedia Storytelling, creating campaigns and strategies that bring the brand closer to where its customers are. They use inbound marketing techniques to attract and convert audiences organically and sustainably. In the field of content marketing, Adlaida develops interactive pieces with a high degree of specialization in video, ephemeral content, and formats designed for mobile. Approach and Methodology Adlaida combines strategic analysis and narrative creativity. Their approach starts by mapping the target audience's touchpoints and selecting the media —digital or traditional— that allow for greater immersion. Each campaign is configured as a transmedia narrative that deploys coherent and complementary content across different channels, optimized for mobile devices and oriented towards conversion through inbound marketing tactics. Differentiators and Value Proposition The agency stands out for its dual focus: specialization in transmedia storytelling and a clear orientation towards sales results. Their expertise in video and ephemeral content allows them to work with current and relevant formats for mobile audiences. Furthermore, their commitment to interactive content facilitates user engagement and increases campaign impact. Conclusion Adlaida offers brands a strategic combination of narrative, formats, and channels to generate more immersive and effective communication experiences. Their proposal is aimed at those who seek not only to tell a story but to turn it into a growth lever. No review yetBe the first to write one
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Services
4 services offered by Adlaida
Description Diseñamos campañas publicitarias transmedia, combinando medios digitales y tradicionales con formatos móviles y vídeo para maximizar conversión y oportunidades de venta.Skills in Advertising (1) Digital Media Advertising
Learn more about AdvertisingDescription Creamos textos centrados en storytelling transmedia y venta, optimizados para formatos móviles, vídeo y contenidos efímeros que atraen y convierten audiencias.Skills in Copywriting (1) Content Marketing
Learn more about CopywritingDescription Diseñamos estrategias digitales transmedia e inbound, mapeando puntos de contacto y seleccionando soportes móviles para convertir historias en ventas medibles.Skills in Digital Strategy (4) Inbound MarketingDigital Media MarketingIntegrated Digital MarketingDigital Marketing
Learn more about Digital StrategyDescription Ejecutamos campañas de publicidad online y social, optimizadas para móvil y formatos efímeros, orientadas a la conversión mediante creatividades en vídeo.Skills in Online Advertising (3) Digital AdSocial Media AdvertisingSocial Media Advertising
Learn more about Online Advertising
Team
11 members in Adlaida's team
StoryDesde que fundamos Adlaida en Madrid en 2017, hemos sentido la necesidad de conectar historias con resultados comerciales. Nacimos con la convicción de que el storytelling no basta si no impulsa ventas, por eso combinamos estrategias de venta y Transmedia Storytelling en cada proyecto. Nos apasiona experimentar con soportes digitales y tradicionales para diseñar experiencias inmersivas: a veces un vídeo corto, otras veces una pieza efímera pensada para móvil, siempre con el cliente final en el centro. Trabajamos desde la cercanía y la práctica, afinando contenidos interactivos y tácticas de inbound marketing hasta lograr que las marcas encuentren a su audiencia en los lugares adecuados. Cada campaña es una oportunidad para contar mejor y vender más.
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Contact
Contact details of Adlaida
Details
- Headquarter78 Calle de Claudio Coello, 28001 Madrid, España