Aesop is the brand storytelling agency...We believe in stories. In their power to change beliefs and behaviours. To forge a sense of common identity and purpose. ..A story helps us makes sense of life. A good story has a life of its own. A great one changes everything. ..Every brand has a story. We make it our mission to find it, and then tell it in a way that moves and involves like only a story can.. .We use ‘narrative’ to bridge branding and communications, set strategic direction, and tell a seamless and unfolding brand story - from the inside out.