Affinity was established in 1986 and specialises in design and build, with particular emphasis on e-commerce for SME's. With a full-time team of 35 experienced digital professionals, Affinity looks to deliver client digital solutions across a variety of technical platforms in order to provide a flexible and adaptive approach to development. Working with class leading solutions at both enterprise and professional levels, the agency specialises in Magento, WordPress, PHP, and .net solutions as well as offering entry level clients the opportunity to access a full suite of commerce tools via various 'software as a service' opportunities. With client service offices in Nottingham and London and a Head Office in Norwich which houses it's production hub, Affinity works for a number of well known UK brands as well as major Utilities companies and a range of SME's. A strong emphasis is placed on Client Services and the agency values client retention as a benchmark of success. In 2013, a major overhaul of company-wide infrastructure and investment in a company-wide management system has provided senior management within the Company greater insights and opportunities to streamline operations and improve productivity and client outcomes.