Alex Genn Copywriting, Buckinghamshire | Sortlist


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Alex Genn Copywriting Buckinghamshire, United Kingdom

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Alex Genn Copywriting is a unique copy and content agency working with global giants, disruptive start-ups and funky agencies. We develop tone of voice and other brand properties, create fascinating blogs, high-value internal comms, peanut-butter-sticky web content, scintillating scripts and all sorts of other goodies.

We're the only UK-based agency using exclusively senior writers (each with over ten years' experience). Our specialists include journos who can wrangle even the trickiest details from a CEO, digital natives who think in binary and super-star creatives with more Lions and Pencils than a zoo’s gift shop. The rest are exceptional generalists, chameleon-like in their abilities, who adapt fast to any task and use their considerable experience to meet any challenge.

Beyond their work, our writers are top-level communicators, remotely or in person. They’ve worked with all sorts of clients and never bring their ego to work. Their experience means they get to grips with the brief fast and are happy to challenge it. They know the right questions to ask and can often predict issues that might crop up later, as well as knowing how to deal with them.

We're easy to work with and always deliver, well beyond expectations. 

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2 services offered by Alex Genn Copywriting

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  • Description
    We deliver all aspects of copywriting, from initial ad/campaign idea development to content planning, blog writing, brochure writing, script writing, report writing, content writing, website writing, email writing etc. We also provide all internal communications requirements. These might include: 'how-to' guides, best practise sharing blogs, leader interviews as well as conference cover, where we attend and turn into valuable, sharable internal content.
    Skills in Copywriting (12)
    internal communicationsCorporate IdentityContent WritingTone of VoiceBrandScript Writingcorporate communicationswriterscopywriterswriter+2
    Works in Copywriting (5)
    Santander via Monetise Create - Copywriting
    Innnoenergy - Copywriting
    HSBC - Web Content (via Sapient Nitro) - Copywriting
    Tone of Voice, Web Content and Blogging - Copywriting
    Clients in Copywriting (5)
    GoldexBanking & Financials | international
    Sapient NitroBanking & Financials | international
    Monetise CreateBanking & Financials | international
    InnoengergyEnergy & Oil | international

    Learn more about Copywriting

  • Description
    We help organisations understand 'who' their brand is, their voice and how to use it. This is achieved through a three-stage process. The first step is research, to help us understand current perceptions of the organisation, as well as any existing brand properties (such as values, mission etc.). This process begins either with a workshop or emailed questionnaire to key stakeholders. We analyse responses to find commonalities and these are blended with existing brand properties to create a unique brand personality. Our initial response to the client is the analysis of the results with an explanation of how they have led us to a specific brand personality. Only once this personality is signed off do we move on to the next step. The second step involves the writing of a one-paragraph voice sample, with an explanation of how it reflects the agreed personality. Only when the voice sample is signed off by the client do we move on. Following the agreement of personality and voice, we move onto the third and final step, the creation of a set of comprehensive, easy-to-follow guidelines. These give clear direction on who the brand is and how to use the voice, with a range of examples across different channels, showing how the use of the voice changes with each. Included in these guidelines is an exhaustive usage guide, with practical advice on: the type of sentences to use, grammar style, use of abbreviations, apostrophes, bullet lists etc. These guidelines, an essential document for any brand-led organisation, function in the same way as visual identity guidelines, to ensure a consistent way of talking/writing, across the organisation. In a world where many customers’ first experience of a brand will be through the written word, whether that's a homepage, blog, social ad or a video (someone has to write that script!), consistency in your brand voice is as essential as your brand's colour palette.
    Skills in Branding & Positioning (9)
    Brand IdentityPositioningBrandMessagingtoneBrand personality developmentTone of voice developmentTone of voice guidelinesVerbal Identity
    Works in Branding & Positioning (2)
    Santander via Monetise Create - Branding & Positioning
    Tone of Voice, Web Content and Blogging - Branding & Positioning
    Clients in Branding & Positioning (2)
    GoldexBanking & Financials | international
    Monetise CreateBanking & Financials | international

    Learn more about Branding & Positioning

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6 projects performed by Alex Genn Copywriting

Santander via Monetise Create
Santander via Monetise Create

Project made for Monetise Create in the Banking & Financials industry for a B2C audience in 2014.Santander (with app agency Monetise Create) wanted to develop a new monile banking app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent. To accompany this new approach they needed a less formal tone of voice and language. We worked on-site, with Santander staff, and with the UX and Visual Design team at the agency.

Branding & PositioningCopywritingMobile App
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Project made for Innoengergy in the Energy & Oil industry for a B2B audience in 2019.KIC Innoenergy is a Netherlands-based green energy company. We’ve worked with them for over a year helping them develop online assets such as reports and e-books.The company asked us to create a series of blogs to support their 2019 Business Booster Conference, which brings together corporate leaders and entrepreneurs in green energy from all over the world.

CopywritingEventOnline Advertising
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HSBC - Web Content (via Sapient Nitro)
HSBC - Web Content (via Sapient Nitro)

Project made for Sapient Nitro in the Banking & Financials industry for a B2C audience.HSBC wanted to help people, new to investing, find a managed portfolio that met the customer’s financial objectives and appetite for risk. They were looking to create a dedicated site that used friendly, buy legally compliant language to help people make their investment choices.The company called on digital agency Sapient Nitro to bring together a team of creatives to make it happen. We were part of that team.As an agile project, it was important to be onsite and work directly with the UX, design teams and the client themselves.

Content StrategyCopywriting
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Tone of Voice, Web Content and Blogging
Tone of Voice, Web Content and Blogging

Project made for Goldex in the Banking & Financials industry for a B2C audience in 2019.Goldex is a fintech brand that allows consumers to trade gold on the world markets, in the same way as stocks and shares.They needed to develop a unique voice that spoke to people who were between 20 and 40 and looking for alternative investment opportunities. Once the voice was established, they would need web content and ongoing blog support.

Branding & PositioningCopywriting
Read more Landing page re-write Landing page re-write

Project made for in the Banking & Financials industry for a B2C audience in 2012.BriefAs part of a site revamp we were asked to refresh product landing pages. This included: life insurance, mortgages, health insurance and utilities-comparison products.

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GREAT Britain international tourism and campaign
GREAT Britain international tourism and campaign

Project made for Radley Yeldar in the Marketing & Advertising industry for a B2B / B2C audience in 2015.BriefGREAT is an international marketing campaign aiming to bring tourism and investment to the UK. We were asked to develop a new tone of voice and brand language to evolve an awareness-raising brand into a more tactical campaign, driving engagement and action.

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Alex Genn Copywriting was awarded 1 time

DBA Design Effectiveness2016-02-01Grand Prix


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Contact details of Alex Genn Copywriting


  • Headquarter34 Chapmans Cres, Chesham HP5 2QT, UK