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Ampersand Beyond

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Bucharest, Romania
Brand stories with direction.
At Ampersand Beyond, we believe brands don’t grow through products and services alone. They grow through stories that make sense. Storytelling is not about creativity for creativity’s sake. It’s about teaching people what truly matters, in a way they can feel, understand, and remember. We bring brands to life by shaping clear narratives, from taglines to full marketing strategies, fully designed to connect deeply with the right audience. Every story we build is grounded in strategy, positioning, and intention. If you tell us about your brand, we’ll turn it into a story with direction.
2 people in their team
Speaks Romanian, English
8 projects in their portfolio
Sortlist member since 2026
Founded in 2022
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Services

10 services offered by Ampersand Beyond

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  • Description
    At Ampersand Beyond, we build brands with direction. Not decoration. Not noise. We help companies define a clear position in the market through Branding, Brand Identity, Messaging and Visual Identity, grounded in strategy and long-term thinking. Our work spans Logo Branding, Key Visuals, Corporate Identity Design and Brand Book creation, shaping coherent brand systems that scale and remain consistent over time. Every decision, visual or verbal, is intentional and aligned with business goals. Through hands-on Brand Consulting and Brand Management, we act as strategic partners, not execution-only providers. We challenge assumptions, simplify complexity, and create brands that communicate clearly, confidently, and credibly. For companies that value clarity, consistency, and positioning that lasts.
    Skills in Branding & Positioning (12)
    BrandingVisual IdentityBrand IdentityBrand ManagementBrand DesignKey VisualBrand ConsultingCorporate Identity DesignArchitecture BrandingLogo Branding+2
    Works in Branding & Positioning (6)
    Redesigning of a traditional business - Branding & Positioning
    Finance with clarity - Branding & Positioning
    Branding through website redesign - Branding & Positioning
    Boosting sales for a client that has a 2% profit margin - Branding & Positioning
    Clients in Branding & Positioning (4)
    NexworthBanking & Financials
    Hill ConsultingBanking & Financials
    Star Plast EngineeringAutomotive
    UnknownAutomotive
    Learn more about Branding & Positioning
  • Description
    Our graphic design work is an extension of brand strategy and not standalone execution. We create logos, creative assets, presentations and digital materials that reinforce brand positioning and visual coherence. From Logo Design and Development to PowerPoint and E-Book Design, every asset is built to support clarity, consistency and long-term use. The design that fits the system is the design that strengthens the brand.
    Skills in Graphic Design (8)
    Logo DesignCreative DesignLogo DevelopmentCanvas DesignE-Book DesignLogo Graphic DesignPowerpoint Presentation DesignLogo Retouching
    Works in Graphic Design (4)
    Redesigning of a traditional business - Graphic Design
    Finance with clarity - Graphic Design
    Branding through website redesign - Graphic Design
    Showcasing an idea - Graphic Design
    Clients in Graphic Design (4)
    NexworthBanking & Financials
    Hill ConsultingBanking & Financials
    Star Plast EngineeringAutomotive
    Geppetto`s LabHousehold Products
    Learn more about Graphic Design
  • Description
    We approach content as a strategic asset and not a posting exercise. Our work covers Web Content, Storytelling, Blogging and Social Content Strategy, all built on a clear understanding of the target audience and brand positioning. We define what to say, where to say it, and why it matters. From Specification Writing to Shareable and Multilingual Content, we create frameworks that support consistency, relevance and long-term growth, including Content Advertising strategies aligned with brand objectives.
    Skills in Content Strategy (9)
    StorytellingShareable ContentSocial Content StrategyBlogging StrategyContent AdvertisingTarget Audience DefinitionWeb ContentMultilingual ContentSpecification Writing
    Works in Content Strategy (3)
    Boosting sales for a client that has a 2% profit margin - Content Strategy
    Focusing on what matters - Content Strategy
    Clients in Content Strategy (2)
    UnknownAutomotive
    Star Plast EngineeringAutomotive
    Learn more about Content Strategy
  • Description
    Our work combines Social Media Management, Social Media Marketing and Content Creation with clear planning and measurable direction. Every post, format and campaign is designed to support brand positioning, not just visibility. We focus on Social Media Growth driven by relevance, consistency and audience understanding, supported by SM Analytics that guide decisions, not vanity metrics. Through structured Social Media Planning, we ensure content serves a purpose and fits into a wider communication system. We monitor performance closely through Social Media Monitoring, adjusting direction when needed, and supporting brands with clear, professional Social Media Services built for long-term presence and not short-term spikes.
    Skills in Social Media (6)
    Social Media MarketingSocial Media ManagementSocial Media ContentSocial Media ServicesSocial Media GrowthSM Analytics
    Works in Social Media (3)
    Building a community to increase visibility - Social Media
    Showcasing an idea - Social Media
    Focusing on what matters - Social Media
    Clients in Social Media (3)
    Daniela Zgargea - PsihologEducation
    Geppetto`s LabHousehold Products
    Star Plast EngineeringAutomotive
    Learn more about Social Media
  • Description
    Graphic identity is not about isolated visuals. It’s about building a system that holds the brand together. We design graphic identities that translate brand strategy into clear, coherent visual language. From logo design and color & typography systems to complete design systems, every element is created to work together consistently and intentionally. Our work supports both new brand creation and rebranding, ensuring visual clarity across all touchpoints. Each identity is built to be scalable, easy to apply, and aligned with the brand’s positioning and long-term direction. This is not just brand design. It’s structure, clarity, and visual discipline.
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (2)
    Redesigning of a traditional business - Graphic Identity
    Showcasing an idea - Graphic Identity
    Clients in Graphic Identity (2)
    NexworthBanking & Financials
    Geppetto`s LabHousehold Products
    Learn more about Graphic Identity
  • Description
    We deliver structured, performance-led online advertising programs designed for scale, efficiency, and accountability. Our expertise spans Digital Advertising, Paid Media and Performance Marketing, supported by advanced performance tracking and data-driven optimization. We manage integrated paid ecosystems across search, social and video, ensuring consistency, control, and measurable ROI at every stage. Designed for organizations that require clarity, governance, and long-term results.
    Skills in Online Advertising (6)
    Digital AdvertisingPerformance MarketingSocial Media AdvertisingPaid MediaEmail AdvertisingSocial Media Advertising
    Work in Online Advertising (1)
    Showcasing an idea - Online Advertising
    Client in Online Advertising (1)
    Geppetto`s LabHousehold Products
    Learn more about Online Advertising
  • Description

    No description provided for this service.

    Skills in Digital Strategy (7)
    Inbound MarketingDigital TransitionDigitalizationDigital EntertainmentDigital EntrepreneurshipDigital MarketingWeb Marketing
    Works in Digital Strategy (2)
    Boosting sales for a client that has a 2% profit margin - Digital Strategy
    Client in Digital Strategy (1)
    UnknownAutomotive
    Learn more about Digital Strategy
  • Description
    We manage online communities with intention, clarity, and respect for the brand’s voice. Our work covers LinkedIn, Instagram, Twitter, Facebook and YouTube Community Management, ensuring every interaction feels consistent, relevant, and human. We handle comment moderation, daily engagement and structured posting, always aligned with the brand’s positioning and content direction. Beyond execution, we focus on community building, creating spaces where conversations make sense and trust can grow over time. Through clear monthly reporting, analytics and insights, we track engagement quality, not just activity. Our role is to listen, respond, guide conversations, and protect the brand’s presence in public spaces.
    Skills in Community Management (5)
    Instagram Community ManagementLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation
    Work in Community Management (1)
    Building a community to increase visibility - Community Management
    Client in Community Management (1)
    Daniela Zgargea - PsihologEducation
    Learn more about Community Management
  • Description

    No description provided for this service.

    Skills in Website Creation (1)
    Web Design
    Works in Website Creation (3)
    Redesigning of a traditional business - Website Creation
    Finance with clarity - Website Creation
    Branding through website redesign - Website Creation
    Clients in Website Creation (3)
    NexworthBanking & Financials
    Hill ConsultingBanking & Financials
    Star Plast EngineeringAutomotive
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Skills in Copywriting (1)
    Content Marketing
    Works in Copywriting (2)
    Redesigning of a traditional business - Copywriting
    Branding through website redesign - Copywriting
    Clients in Copywriting (2)
    NexworthBanking & Financials
    Star Plast EngineeringAutomotive
    Learn more about Copywriting
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Team

2 members in Ampersand Beyond's team

StoryAmpersand Beyond was built at the intersection of strategy and design. Răzvan Lepădatu leads strategy and sales. Maria leads visual direction and creative execution. Together, we help brands gain clarity, consistency, and a stronger market position.
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Contact

Contact details of Ampersand Beyond

Details

  • HeadquarterBulevardul General Paul Teodorescu, Bucharest, Romania