WHO WE ARE
Being passionate about brands is more than just a statement. We aim to deliver brands with meaning and purpose.
We are a team of branding experts with a background in startups and are obsessive about delivering a brand’s message in an impactful way. We care deeply about our clients and are fully invested in the brands we work with.
We take a creative and holistic approach to branding and gather unique insight on our clients and the marketplace to provide a robust branding experience..
Our approach is fresh, innovative and insightful and we bring energy and creativity to each of our projects to help bring a brand’s vision to life.
So, whether you are a startup or a larger organisation we take your company values and ethos to create and clarify or recalibrate and reignite your brand. Anarium is a brand-first branding agency which means that we care about your brand as if it was our own.
Our in-depth, story driven and communication focused approach means that the brands we work with have all the tools they need to thrive. Whether you require brand reviews, brand tweaking or full-on brand builds or re-branding we bring together great design, strategy and that special something extra to help to invigorate your audience and increase your brand’s value.
THE IMPORTANCE OF BRAND BUILDING
A common misconception among many businesses and especially startups is that branding is simply a logo or tagline. In fact, this is merely scratching the surface and although they are key elements of it, branding does, however, go far beyond this.
Branding is the essence of your company and involves every aspect of a customer’s experience as well as evoking your company culture. That means from the logo to your website, from app design to your social media posts to what staff wear to work and how they communicate with one another; these are all aspects of your brand. This extends also to how you communicate with clients and customers and the tone of voice you adopt.
In short, branding is the way in which your customer perceives you when they hear or think of your company name, service or product. This includes factual information they know about your brand such as the colour of your packaging but also the emotive elements such as whether your product is luxurious or your office a fun place to work.
"Because brands with soul, resonate with customers."