Andmi
Crafting Brand DNA, Not Decoration
I work with ambitious founders and marketing leaders in Hong Kong, Greater China, and Asia-Pacific who are building premium brands. Most of my clients are either entering new markets, typically Western markets, or repositioning their brand to accelerate international growth. My approach is different from most agencies. I don't think in colours and logos. I start by understanding what your company actually is. What do you do better than anyone else? What do your founders believe? How does your team work? I talk to founders, to teams, sometimes even to customers. I'm looking for the real thread that runs through everything you do. That becomes your brand foundation. From there, everything else flows. Your positioning, your messaging, your website, your content, your visual identity. It all comes from the same place. It's coherent. It's not a layer of paint on top of a shaky foundation. I've spent over 15 years in content and branding, both as an employee and running my own consultancy. I worked with two of China's most respected hardware technology startups during their internationalisation. One is now referred to as the "Apple of China." The other is the market leader in its industry. I was there from the beginning, building the brand as they scaled internationally. I bring a dual cultural background. I'm half English, half Chinese, raised in Hong Kong, and I speak English, Cantonese, and Mandarin. This matters more than you'd think. The gap between how a brand works in China and how it works in the West isn't just translation. It's cultural. I help you navigate that. What you get from working with me: a brand that's built on a real foundation, not guesswork. A positioning that actually works in your target markets. Messaging and content that are coherent across every touchpoint. And a strategic partner who understands not just what you're selling, but why it matters and how to make it resonate across cultures. 1 person in their team
Speaks English, Chinese
3 projects in their portfolioSortlist member since 2026
Founded in 2017
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Services
5 services offered by Andmi
Description I work with ambitious founders and marketing leaders in Hong Kong, Greater China, and across Asia-Pacific who are building premium brands. Most of my clients are either entering new markets (typically Western markets) or repositioning their brand for international growth. My approach is different from most agencies. I don't start with colours and logos. I start by understanding what your company actually is, what you do better than anyone else, what your founders believe, how your team works. I talk to founders, to your team, sometimes to your customers. I'm looking for the real thread that runs through everything you do. That becomes your brand foundation. From there, everything else flows. Your positioning, your messaging, your website, your content, your visual identity. It all comes from the same place. It's coherent. It's not a layer of paint on top of a shaky foundation. I've spent over 15 years in content and branding, both as an employee and running my own consultancy. I worked with two of China's most respected hardware technology startups during their internationalisation. One is now referred to as the "Apple of China." The other is the market leader in its industry. I was there from the beginning, building the brand as they scaled internationally. I work on naming, brand strategy, positioning, rebranding, go-to-market strategy, content, and much more. For companies in Greater China expanding internationally, I bring a dual cultural background. I'm half English, half Chinese, raised in Hong Kong, and I speak English, Cantonese, and Mandarin. This matters more than you'd think. The gap between how a brand works in China and how it works in the West isn't just translation. It's cultural. I help you navigate that. What you get from working with me: a brand that's built on a real foundation, not guesswork. A positioning that actually works in your target markets. Messaging and content that are coherent across every touchpoint. And a team that understands not just what you're selling, but why it matters.Skills in Marketing (10) Communication StrategyMarketing StrategyMarketing ConsultingInternational MarketingGlobal CommunicationEditorial CommunicationB2C MarketingStrategic ThinkingPull Marketing360° MarketingWorks in Marketing (3) Clients in Marketing (3) Red Carpet RoboticsEntertainment & Events | localAlcolearPharmaceuticals & Biotech | regionalElecqAutomotive | international
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Skills in Content Strategy (3) StorytellingTarget Audience DefinitionSpecification WritingWork in Content Strategy (1) Client in Content Strategy (1) AlcolearPharmaceuticals & Biotech | regional
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Work in Growth Marketing (1) Client in Growth Marketing (1) AlcolearPharmaceuticals & Biotech | regional
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Work in Market Research (1) Client in Market Research (1) Red Carpet RoboticsEntertainment & Events | local
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Work in Branding & Positioning (1) Client in Branding & Positioning (1) Red Carpet RoboticsEntertainment & Events | local
Learn more about Branding & Positioning
Team
1 member in Andmi's team
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Details
- HeadquarterKing Yip Street, Kwun Tong, Hong Kong