Atlantic Advisory

Edinburgh, United Kingdom

We help independent hotel owners turn scattered marketing into focused offers that drive bookings.

Atlantic Advisory is a hotel marketing consultancy that helps independent hotels turn scattered marketing into focused campaigns that drive bookings. Rather than operating like a traditional agency, we work alongside hotel teams to identify commercial growth opportunities, align the brand and team around a clear direction, develop offers worth marketing, and then build and launch the campaigns and marketing systems needed to take them to market. The focus is simple: less disconnected marketing activity, more clarity, stronger offers and a structured approach to generating consistent bookings and long-term growth.

5 people in their team

Speaks English

Sortlist member since 2026

Founded in 2025

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Services

10 services offered by Atlantic Advisory

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Description

Email marketing helps your hotel follow up, stay in touch and drive repeat bookings. We build email into the wider guest journey, helping you follow up with enquiries, communicate with guests before they arrive, promote relevant offers and stay connected after checkout. Through automated follow-ups, pre-arrival emails, post-stay communication, review requests, guest segmentation and past-guest campaigns, your hotel can make better use of the guest data it already has. The result is fewer warm enquiries lost, better guest communication and more opportunities for repeat bookings - all working alongside your existing hotel systems and without creating extra work for your team.

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Description

Atlantic Advisory helps independent hotels turn scattered marketing into a clear, focused system that drives consistent bookings. We work alongside your team to identify the strongest opportunities for growth, align your brand and direction, develop offers worth marketing, and build the campaigns needed to take them to market. From brand strategy, websites and creative direction to Google Ads, SEO, social media, email marketing and automation, everything works around the same objective: creating demand and turning that demand into bookings. No scattered activity. No disconnected channels. Just focused marketing, built around the right opportunities for your hotel.

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Description

We help independent hotels turn great ideas, offers and experiences into marketing that gets noticed. From campaign strategy and creative direction to photography, video, social media, Google Ads, SEO, email and content, we bring together the right mix of expertise to reach the right guests. Every campaign starts with a clear objective, a strong message and something genuinely worth marketing. We then build the creative, content and channels around it - creating joined-up campaigns rather than disconnected activity. The result is better marketing, stronger campaigns and a more consistent presence across the channels that matter most to your hotel.

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Description

Your future guests are already searching for your area. Your hotel website should be where they land. Our SEO services for hotels in Edinburgh and across the UK and Ireland focus on locally specific content around the places, experiences and questions visitors are already searching for - from the best beaches and restaurants to local attractions, walks and things to do. Each article is researched, professionally written and structured to rank, turning your website into a useful guide to your destination. Unlike paid advertising, this content keeps working long after it is published - building a permanent library of search traffic while providing stories that can be reused across social media, email and campaigns.

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Description

Hotels print a lot - from menus and signage to in-room collateral, stationery, tags and guest information. We bring it all together. Our Print Audit identifies and catalogues every printed item across your hotel, reviews it for brand consistency, and redesigns everything to a higher standard. We look for opportunities to bring more personality and creativity into the small details guests interact with, while ensuring everything feels part of one consistent hotel brand. We also handle print sourcing and management, using trade suppliers to reduce costs. Most hotels save 10–30% on their existing print bill in the process.

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Description

Social media should do more than keep your hotel active. It should create attention, build desire and give guests a reason to visit. We build hotel social media around focused campaigns, destination-led content and paid advertising - connecting activity back to enquiries and bookings. Rather than constantly posting rooms, restaurants and offers, we use the wider destination to tell a stronger story: the beaches, walks, food, culture, events and experiences that make people want to travel. Campaigns are built around clear commercial priorities, supported by targeted advertising, landing pages and tracking - creating social media that is easier to manage, measure and improve.

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Description

Your hotel website should do more than look professional. It should capture what makes your hotel different and make it easy for guests to browse, decide and book. At Atlantic Advisory, we design hotel websites around your story, style, atmosphere and positioning, bringing the heart of the property into the digital experience. From rooms, dining and spa to weddings, events and offers, every page is structured around the guest journey, with clear booking routes and enquiry systems built in. The result is a website that feels like your hotel - more distinctive, more memorable and built to work harder commercially.

Skills in Website Creation (8)

E-commerce

SEO Services

SEO Web Design

Website Creation

Webdesign

Web Design

Web Marketing

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Description

Every word used to describe your hotel shapes how guests understand it, value it and ultimately choose it. We define how your hotel speaks, creating clear, consistent language that runs across every guest touchpoint - from your website, menus and advertising to social media, email, in-room materials and staff conversations. It starts with a defined brand voice and a clear way of describing every product, service and experience your hotel offers. The result is a hotel that speaks with one voice - giving your team and marketing partners an agreed language that grabs attention, communicates value and turns interest into action.

Skills in Copywriting (9)

Email Copywriting

SEO Content Creation

Website Copywriting

Social Media Copywriting

Creative Branding

Creative Copywriting

Social Content Strategy

Copywriting audit

Brand copywriting

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Description

A video is nothing. A campaign is everything. We develop large-scale video campaigns for hotels, built around one strong creative idea and engineered to work across every marketing channel. From campaign strategy, storyboarding and scripting to production and creative direction, we create a hero video before breaking it down into weeks of social content, paid advertising, reels, email assets and shorter edits. Instead of producing one expensive video that disappears after a few days, every shoot is designed to generate months of usable content. One campaign. One coherent story. Endless content - distributed across every channel to create momentum and drive bookings.

Skills in Video Production (10)

Video Marketing

Online Ad

Promotional Video

Marketing Video Production

Promotional Marketing

Video Production

YouTube Marketing

Corporate Video

Branded Video

Social Media Video Production

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Description

Great hotel advertising starts with a strong idea and a clear strategy for getting it in front of the right people. We develop integrated campaigns that bring together video, photography, creative, paid social, Google Ads and digital advertising with PR, influencers, partnerships and traditional print media. Rather than treating each channel separately, everything is built around one campaign idea - from the hero video and advertising creative to social content, editorial stories, influencer collaborations and print. The result is a more coordinated approach to advertising, where every channel reinforces the same message, builds momentum and works together to turn attention into bookings.

Skills in Advertising (11)

Display Marketing

International Marketing

Marketing

Facebook Ads

Marketing Consulting

Advertising & Marketing

Brand Marketing

Media Marketing

PR Marketing

Promotional Marketing

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Team

5 members in Atlantic Advisory's team

StoryOur vision is to build one of the world’s best independent hotel marketing companies - helping remarkable hotels across rural Ireland, Scotland and beyond compete internationally, attract more visitors and strengthen the communities around them. Putting extraordinary places on the map through world-class marketing.

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Details

HeadquarterSpaces Lochrin Square, Fountainbridge, Edinburgh, UK