Avant Amour
Founder-led ethnographic consumer research for D2C and digital-first brands in India.
Avant Amour is a founder-led qualitative research firm in India, specialising in ethnography for D2C and digital-first brands. We observe how consumers actually behave — in homes, autos, clinics and WhatsApp threads — and turn it into product, positioning and pricing decisions. ISO 27001 & ISO 9001 certified. 5 people in their team
Speaks Bengali, English, Hindi, Arabic
Sortlist member since 2026
Founded in 2020
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Description Avant Amour is a founder-led qualitative research firm helping D2C and digital-first brands in India understand what consumers actually do — not just what they say. Led by Arrpita Ghosh Hajra with a vetted network of senior collaborators, the firm specialises in ethnographic and observational research, supported by in-depth interviews, WhatsApp diary studies, focus groups and UX research. Where analytics tell you what churned or converted, ethnography explains why. We meet customers in their own settings, connect observation to pattern, and sit with your team to convert findings into shippable product, positioning and pricing moves. Based in Delhi and Kolkata, serving brands across India. Certified to ISO/IEC 27001:2022 (information security) and ISO 9001:2015 (quality), EAS / IAF-accredited.Skills in Market Research (3) User ResearchMarketing ResearchMarket Expansion
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- HeadquarterDwarka Expressway, Sector 28 Dwarka, Dwarka, Delhi, India