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Backlash

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London, United Kingdom
The Creative-First experiential Agency for Shareable Brand Experiences
We specialise in turning brand campaigns into disruptive, physical and tactile environments that challenge creativity and get consumers excited. We conceptualise, design, and install immersive environments that evoke emotion, spark conversation, and drive long-term loyalty and create long-term fans. This is why global brands trust us to push boundaries. Our mission is simple: to create work that consumers authentically engage with and remember. We believe the best creative work happens when there is a direct, personal connection between the agency and its clients. At Backlash, we offer a tailored 1-2-1 service, which means that the team you meet in the initial briefing is the same team that will be there on launch day. Every concept, every visual, and every consumer touchpoint is crafted by our in-house creative team. This allows us to maintain a high level of attention to detail and a "creative-first" philosophy. We have a reputation for being bold and disruptive, often presenting clients with concepts they wouldn't have thought of and ideas that challenge the status quo and give brands the edge.
13 people in their team
Speaks English
11 projects in their portfolio
Sortlist member since 2022
Founded in 2017
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3 services offered by Backlash

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  • Description
    We believe the best creative work happens when there is a direct, personal connection between the agency and its clients. At Backlash, we offer a tailored 1-2-1 service, which means that the team you meet in the initial briefing is the same team that will be there on launch day. Every concept, every visual, and every consumer touchpoint is crafted by our in-house creative team. This allows us to maintain a high level of attention to detail and a "creative-first" philosophy. We have a reputation for being bold and disruptive, often presenting clients with concepts they wouldn't have thought of and ideas that challenge the status quo and give brands the edge.
    Skills in Event (16)
    Experiential MarketingEvent MarketingEvent ManagementRetail DesignCreativeEventRoadshowsbrand experiencesevent productionpr events+6
    Works in Event (11)
    Palmer’s | Vanilla Dreams Diner - Event
    Laneige | Juice Pop - Event
    Prada Beauty | Banana Balm Selfridges Kiosk - Event
    Marc Jacobs | Daisy Wild Pop-Up | Covent Garden - Event
    Clients in Event (4)
    PalmersBeauty | national
    LaneigeBeauty | national
    Prada BeautyBeauty | national
    CotyBeauty | national

    Learn more about Event


  • Description
    We are a full-service London experiential agency with global and national clients who rely on us for end-to-end delivery. We handle everything from the first brainstorm to the final installation. Our specialist areas include Experiential Marketing, Brand Experiences, Pop-up Shops, Roadshows, Retail Activations and Visual Merchandising
    Skills in Marketing (14)
    Direct MarketingExperiential MarketingMarketing StrategyBrand ExperienceRoadshowsLuxury MarketingB2B MarketingConsumer MarketingMarketing ServicesVisual Merchandising+4
    Works in Marketing (11)
    Palmer’s | Vanilla Dreams Diner - Marketing
    Laneige | Juice Pop - Marketing
    Prada Beauty | Banana Balm Selfridges Kiosk - Marketing
    Marc Jacobs | Daisy Wild Pop-Up | Covent Garden - Marketing
    Clients in Marketing (4)
    PalmersBeauty | national
    LaneigeBeauty | national
    Prada BeautyBeauty | national
    CotyBeauty | national

    Learn more about Marketing


  • Description

    No description provided for this service.

    Skills in Advertising (3)
    Advertising CampaignAdvertising ProductionMulti Channel Advertising
    Works in Advertising (11)
    Palmer’s | Vanilla Dreams Diner - Advertising
    Laneige | Juice Pop - Advertising
    Prada Beauty | Banana Balm Selfridges Kiosk - Advertising
    Marc Jacobs | Daisy Wild Pop-Up | Covent Garden - Advertising
    Clients in Advertising (4)
    PalmersBeauty | national
    LaneigeBeauty | national
    Prada BeautyBeauty | national
    CotyBeauty | national

    Learn more about Advertising

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Team

13 members in Backlash's team

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  • HeadquarterBacklash, 74 Middlesex Street, London, UK