Bakana Gunea
Strategy and marketing that increase tourism profitability
Who we are
Bakana Gunea is a consultancy specializing in strategic management and marketing for the tourism sector, based in Donostia San Sebastián (Spain). Founded in 2014, the firm focuses its activity on increasing the profitability of hotels, rural houses, restaurants, and active tourism companies. Its team is composed of professionals with higher education, postgraduate degrees, and more than ten years of experience in Management, Marketing, and Sustainability.
Services and specialties
The consultancy offers a set of services designed to cover the key needs of tourism companies: development of commercial and marketing strategies, team training and development, market research, space design, and trend analysis. Each service is aimed at optimizing the customer experience and operational efficiency, always seeking to improve profitability indicators.
Methodological approach
Bakana Gunea combines active listening and empirical work: it researches the market, observes behaviors, and gathers customer insights to design solutions tailored to the reality of each company. Its methodology integrates practical training for staff, strategic planning, and adaptation of physical space to align product, service, and experience. Sustainability is part of the approach, understood as a strategic line that adds value in the medium and long term.
Differentiators
The proposal is based on the team's accumulated experience and a clear commitment to economic results. The company does not propose generic solutions: it prioritizes personalization, research, and training as levers for change. Furthermore, its knowledge of the local tourism environment and its focus on sustainability allow it to offer viable projects that are coherent with sector trends.
Final commitment
Bakana Gunea accompanies tourism companies from idea to execution, with the aim of turning operational challenges into opportunities for profitable and sustainable growth. Its vocation is to train teams, design effective strategies, and create tangible solutions that transform the tourism offering. No review yetBe the first to write one
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Services
3 services offered by Bakana Gunea
Description Redefinimos posicionamiento de alojamientos y restaurantes en base a investigación local, sostenibilidad y formación, para aumentar visibilidad y rentabilidad real.Skills in Branding & Positioning (1) Brand Consulting
Learn more about Branding & PositioningDescription Diseñamos estrategias digitales para empresas turísticas, integrando investigación local, formación del equipo y objetivos de rentabilidad sostenida.Skills in Digital Strategy (2) Digital Marketing ConsultingMarketing digital
Learn more about Digital StrategyDescription Implementamos planes de marketing para hoteles y turismo activo, combinando investigación, formación y ajustes operativos para mejorar indicadores y ocupación.Skills in Marketing (1) Marketing Consulting
Learn more about Marketing
Team
2 members in Bakana Gunea's team
StoryDesde Donostia San Sebastián, en 2014 decidimos poner nuestro conocimiento al servicio del turismo local con una meta clara: ayudar a las empresas turísticas a ser más rentables y sostenibles. Empezamos como un grupo pequeño de profesionales con formación superior y postgrados, y más de diez años de experiencia en gestión, marketing y sostenibilidad. En el camino aprendimos que no bastan las ideas brillantes: hace falta escuchar al cliente, formar a los equipos y diseñar soluciones prácticas que funcionen en el día a día. Hoy seguimos comprometidos con los resultados, combinando investigación de mercado, diseño de espacios y capacitación para transformar retos en oportunidades reales para hoteles, casas rurales, restaurantes y empresas de turismo activo.
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Contact
Contact details of Bakana Gunea
Details
- HeadquarterSanta Engrazia kalea, 20280 Hondarribia, España