Base Element is a dynamic, fast-growing digital agency established in 2011. We are a company in a digital world that consults, strategises, designs and implements across the spectrum of marketing, communication and technology helping brands and companies navigate through the complex digital universe and achieve their business and communication objectives.
We are the foundational ingredient - the Base Element - in our clients’ pursuit of excellence.
Strategy & Consulting
We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives.
We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
Marketing & Communication
We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives
Technology & Development
Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
Data & Analytics
We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients
Project made for University of Glasgow in the Education industry for a B2B / B2C audience.The University of Glasgow [https://www.gla.ac.uk/] is the fourth oldest university in the English-speaking world and ranks among the world’s top 100 universities. It has a long research tradition and in recent years its annual research funding is nearly £200m.Philiastides Lab [https://www.mphiliastides.org/en/home] is a research group at the University of Glasgow. The group studies the neuroscience of decision-making, focusing on perceptual and value-based decisions using multimodal neuroimaging. The Lab’s general research approach relies heavily on the fusion of two major disciplines—cognitive neuroscience and engineering—while their work involves the use of powerful computational models, multivariate data analysis techniques, neuroimaging and the most advanced research techniques to uncover latent brain states and contribute to the decoding of behavioural and neural data.
Project made for INIBAR in the Software & Computer Services industry for a B2B audience in 2019.INIBAR [http://www.inibar.com/fr/home]provides nationwide IT support services to the restaurant, hotel and retail industries in the French market and its territories. INIBAR’s scope of services range from design, configuration and installation to IT field support of hardware and software systems that support the operational functions of their clients. Specifically, INIBAR has particular expertise in point of sale (POS) and project management systems (PMS) as well as their peripheral devices and third-party systems’ integration.INIBAR’s origins are in the restaurant and hotel segments, mainly due to the close partnerships with software vendors that create and sell POS and PMS systems, but for whom it was not economically viable to provide IT field support on a national scale for their clients.INIBAR has consistently invested in its human resources, business processes and information systems to ensure its ability to support multiple vendor systems, while providing its clients with a single-point-of-contact helpdesk to report and track all of their IT issues.Indicatively, Inibar has: * 7,500 business units under maintenance * 20,000+ POS terminals under maintenance * 7,800 on-site support visits this year * 27,000+ total calls processed this year Their impressive client portfolio includes McDonalds, Accor Hotels, Louvre Hotels group, Celio* and many others.
Project made for Firepro Systems Ltd in the Industrial Goods & Services industry for a B2B audience in 2022.At the heart of the strategy to establish global brand consistency and reinforce the company’s leading position in the marketplace across countries to bring cohesion across the network of partners creating a single unified brand identity was the Custom multi-language corporate website.