Base Element, Greater London | Sortlist

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Base Element Greater London, United Kingdom

This agency profile and details are managed by the agency owner.

Base Element is a dynamic, fast-growing digital agency established in 2011. We are a company in a digital world that consults, strategises, designs and implements across the spectrum of marketing, communication and technology helping brands and companies navigate through the complex digital universe and achieve their business and communication objectives.


We are the foundational ingredient - the Base Element - in our clients’ pursuit of excellence.

OUR CAPABILITIES

Strategy & Consulting
We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives.

  • Services:
    Digital Transformation | CX Consulting | E-Commerce Strategy | Brand Strategy Development | Technical Strategy | Digital Strategy | Search Strategy | Social Consulting | Data Strategy | Mobile Strategy | Product Strategy

Experience Design
We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.

  • Services:
    User Experience | Interaction Design | Website Design | Mobile Applications | Intranets | Physical Experiences | Service Design | Product Design | E-Commerce Design


Marketing & Communication
We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives

  • Services:
    Channel Planning | Integrated Campaigns | Social Media | Search Marketing (SEM) | Media Planning / Buying | Email Marketing & Automation | Content Marketing & Production

Technology & Development
Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs

  • Services:
    BRANDCORE Customer Experience Platform | CMS Development | Mobile Application Development | Platforms & API Integrations | IOT Technology | Ecommerce

Data & Analytics
We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients

  • Services:
    Data Strategy Consulting | Segmentation & Targeting | Attribution Modelling | Testing & Optimization | Measurement Planning & Implementation | Analytics Tools | AI Implementation
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Services

2 services offered by Base Element

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  • Description
    Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing. Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
    Skills in Website Creation (12)
    Website DevelopmentDigital & Web DesignWeb DesignE-commerce WebsitePHP mySQLProgramación webMySQLSite internet professionnelPHP Website DevelopmentLanding Page Design+2
    Works in Website Creation (3)
    Web Design & Development for a University Lab - Website Creation
    Web Design  & Development for a French IT Provider - Website Creation
    Corporate Website - Custom Multi-language - Website Creation
    Clients in Website Creation (3)
    Firepro Systems LtdIndustrial Goods & Services | international
    INIBARSoftware & Computer Services | national
    University of GlasgowEducation | international

    Learn more about Website Creation


  • Description
    Customer experience is a sum of all experiences a customer has when interacting with a company and a brand. Customer experience includes a lot of elements within spheres of advertising, branding, sales, customer service and customer support. We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
    Skills in Ergonomy (UX/UI) (7)
    User Experience DesignCreative DesignUX DesignUI DesignDesignUI/UX DesignUser Interface Design
    Works in Ergonomy (UX/UI) (3)
    Web Design & Development for a University Lab - Ergonomy (UX/UI)
    Web Design  & Development for a French IT Provider - Ergonomy (UX/UI)
    Corporate Website - Custom Multi-language - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (3)
    Firepro Systems LtdIndustrial Goods & Services | international
    INIBARSoftware & Computer Services | national
    University of GlasgowEducation | international

    Learn more about Ergonomy (UX/UI)

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Portfolio

3 projects performed by Base Element

Web Design & Development for a University Lab
Web Design & Development for a University Lab

Project made for University of Glasgow in the Education industry for a B2B / B2C audience.The University of Glasgow [https://www.gla.ac.uk/] is the fourth oldest university in the English-speaking world and ranks among the world’s top 100 universities. It has a long research tradition and in recent years its annual research funding is nearly £200m.Philiastides Lab [https://www.mphiliastides.org/en/home] is a research group at the University of Glasgow. The group studies the neuroscience of decision-making, focusing on perceptual and value-based decisions using multimodal neuroimaging. The Lab’s general research approach relies heavily on the fusion of two major disciplines—cognitive neuroscience and engineering—while their work involves the use of powerful computational models, multivariate data analysis techniques, neuroimaging and the most advanced research techniques to uncover latent brain states and contribute to the decoding of behavioural and neural data.

Ergonomy (UX/UI)Website Creation
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Web Design  & Development for a French IT Provider
Web Design & Development for a French IT Provider

Project made for INIBAR in the Software & Computer Services industry for a B2B audience in 2019.INIBAR [http://www.inibar.com/fr/home]provides nationwide IT support services to the restaurant, hotel and retail industries in the French market and its territories. INIBAR’s scope of services range from design, configuration and installation to IT field support of hardware and software systems that support the operational functions of their clients. Specifically, INIBAR has particular expertise in point of sale (POS) and project management systems (PMS) as well as their peripheral devices and third-party systems’ integration.INIBAR’s origins are in the restaurant and hotel segments, mainly due to the close partnerships with software vendors that create and sell POS and PMS systems, but for whom it was not economically viable to provide IT field support on a national scale for their clients.INIBAR has consistently invested in its human resources, business processes and information systems to ensure its ability to support multiple vendor systems, while providing its clients with a single-point-of-contact helpdesk to report and track all of their IT issues.Indicatively, Inibar has: * 7,500 business units under maintenance * 20,000+ POS terminals under maintenance * 7,800 on-site support visits this year * 27,000+ total calls processed this year Their impressive client portfolio includes McDonalds, Accor Hotels, Louvre Hotels group, Celio* and many others.

Ergonomy (UX/UI)Mobile AppWeb Application+1
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Corporate Website - Custom Multi-language
Corporate Website - Custom Multi-language

Project made for Firepro Systems Ltd in the Industrial Goods & Services industry for a B2B audience in 2015.At the heart of the strategy to establish global brand consistency and reinforce the company’s leading position in the marketplace across countries to bring cohesion across the network of partners creating a single unified brand identity was the Custom multi-language corporate website.

Branding & PositioningErgonomy (UX/UI)SEO+2
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Team

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Awards

Base Element was awarded 9 times

W3 Award User Experience for Websites2018-09-01Design
W3 Award Aesthetics for Websites2019-08-31
W3 Award for Food & Beverage Websites2019-08-31
W3 Award User Experience for Websites2019-08-31

W3 Award Aesthetics for Websites2018-09-01Design

W3 Award for Computer / IT Websites2018-08-31

Tourism Digital Marketing Award 2019 - Bronze2019-11-30Best Strategy
Tourism Digital Marketing Award 2019 - Gold2019-11-30Best International Campaign
Big Data, Analytics & Machine Learning - Microsoft PDU2017-04-30Innovation

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Contact

Contact details of Base Element


Details


  • HeadquarterFleet St, London, UK

  • Nikiforou Foka 3, Nicosia

  • 110 Espl. du Général de Gaulle, 92400 Courbevoie, France

  • Rue de Trèves 1, 1000 Bruxelles, Belgium

  • Av del Manzanares, 4, 28011 Madrid, Spain

  • Leof. Kifisias, Marousi, Greece

  • Jomo S Ln, Accra, Ghana