Co-founded by the Beal family - we believe in an old saying; less is more. Beal & Partners is a minimalist family creative agency headquartered in the old Terry's chocolate factory in York, England with quarters in all four corners of the United Kingdom. We create extraordinary pieces of branding, strategy, research & insight, content, website design & development & performance marketing by interweaving our philosophies & our methodologies distilled from our book club in to every single piece we do. Beal & Partners is co-owned by the Beal family & our partners entrenching a sense of family, with shares held in trust. Our family culture is like a chocolate orange; made of individual segments, centred around a core, with every bite creating an earthy cocoa & zesty orange sensation, and, every Christmas season, we send out hundreds of chocolate oranges to our partners' & our clients'. Our vision is to create a more equal experience when you bite in to our chocolate. We are only made of authentic partnerships with our partners' & our clients'. Join us in our revolutionaryminimalist family creative agency.
Project made for Inclusion Housing in the Non-profit industry for a B2B / B2C audience.Inclusion Housing is a high-growth social enterprise in York, England with Beal & Partners in partnership with our creative agency partners in Leeds & Manchester managing the project from the brief to the launch divided in to four stages. Stage 1. The re-brand project; iconography, wordmark, typography, colour palette, photography & copy. Stages 2, 3 & 4. The website re-launch project; the corporate website [stage 2], the intranet website [stage 3] [branded Octavia] & the customer website [stage 4] [with the incorporation of the Zendesk Live Chat SaaS]. - inclusionhousing.org.uk
Project made for York St John University Business Society in the Education industry for a B2C audience.York St John University Business Society's vision is to enrich the university experience. Beal & Partners created a number of pieces of branding for one of the most important societal events of the year; the annual general meeting - a quite special event to vote on motions, stand to join the committee & enjoy a celebratory dinner. We designed a fabric banner stand inspired by luxury fashion events, a bespoke ballot paper & a small card highlighting the vision of the society. One of our favourite pieces of feedback was; 'it felt like a wedding event'.
Project made for Luminaire Arts in the Luxury Goods & Jewelry industry for a B2B audience.Luminaire Arts is a luxury art gallery & consultancy in Belgravia, London. Beal & Partners managed a performance marketing fund of 20% SEO & 80% PPC. We targeted new users on the Google Search Network & re-targeted existing users on the Google Display Network. We picked a number of places / keywords distilled from our research & insight report, purchased ads per keyword as opposed to per keyword group in order to attain highly relevant ads and thus lowering the average cost per click, & paired colourful photography with thoughtful copy, creating an inviting 'shop window', and encouraging users to return.