Beusual
Design that generates value, identity that endures
Presentation Beusual is a design studio founded in 2001 by Antonio Fuente and Gerardo Bezanilla, based in Santander. Its practice encompasses the most prominent design disciplines and maintains a trajectory marked by constant research and the search for coherent solutions adapted to each client.
Main services Beusual works in complete areas of design: graphics, identity, naming, typography, illustration, photography, interior design, and scenography. Each service is approached with research and execution criteria that allow for the articulation from the visual sign to the spaces and experiences surrounding a brand.
Approach and methodology The agency combines in-depth study of each assignment with a creative proposal that prioritizes functionality and continuity. Projects start with the identification and analysis of the problem, followed by a phase of conceptual and material research, culminating in applicable and scalable solutions. This methodology ensures that graphic pieces, typography, naming, and photographic imagery coexist coherently and respond to real market needs.
Specialization in branding In recent years, Beusual has specialized in branding, developing complex and innovative brands for clients who are committed to design that adds business value. Their work seeks to combine formal quality with strategic relevance, building identities that not only communicate but also integrate into operations and market perception.
Differentiators and value proposition What distinguishes Beusual is the insistence on researching materials and concepts, adaptability to specific needs, and the emphasis on the continuity of each project. They do not limit themselves to delivering isolated pieces: they take responsibility for global coherence and for solving communication problems through design.
Closing Beusual offers a strategic and creative approach to design and branding, ideal for organizations that value quality, conceptual innovation, and lasting solutions. No review yetBe the first to write one
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Services
2 services offered by Beusual
Description Diseñamos estrategias de marca basadas en investigación conceptual y material, creando identidades complejas y coherentes que integran diseño y negocio con continuidad.Skills in Branding & Positioning (3) Brand DesignBrand Identity DesignBranding Graphic Design
Learn more about Branding & PositioningDescription Abordamos proyectos gráficos desde la investigación y la funcionalidad, entregando sistemas visuales, tipografía e imágenes que garantizan coherencia y aplicación escalable.Skills in Graphic Design (3) Creative DesignGraphic Design ServicesCreative Graphic Design
Learn more about Graphic Design
Team
2 members in Beusual's team
StorySomos Beusual, un estudio que nació en 2001 de la mano de Antonio Fuente y Gerardo Bezanilla y que hoy trabaja desde Santander con la misma inquietud creativa del principio. Nos mueve la curiosidad por investigar nuevos conceptos, materiales y soluciones; por eso combinamos disciplinas —gráfica, identidad, naming, tipografía, ilustración, fotografía, interiorismo y escenografía— para resolver problemas concretos de comunicación. En los últimos años nos hemos volcado en el branding: diseñamos marcas complejas y novedosas para clientes que buscan diseño con valor, calidad y adaptación al mercado. Cada proyecto parte de un estudio riguroso y una búsqueda de continuidad —no perseguimos modas, buscamos sentido—. Trabajar así nos permite crear identidades duraderas que conectan con objetivos reales de negocio.
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Contact details of Beusual
Details
- Headquarter7 Barrio La Torre, 39012 Santander, España