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Big Youth
De plus en plus en d'annonceurs souhaitent mettre le digital au coeur de leur communication. Pourquoi? Parce qu'ils observent que les points de contacts avec les cibles se font sur des écosystèmes digitaux multiples, mouvants et interconnectés. Parce qu'ils réalisent que c'est à leur marque de s’adapter aux usages des consommateurs (web, mobile, tablette, réseaux sociaux, InStore, télévision connectée) et non l'inverse. Parce qu'ils pensent, à raison, que seul le digital fait rimer efficacement prise de parole et transformation dans un objectif ROIste mesurable : taux de transformation, recrutement et CRM, coût d’acquisition des cibles... Enfin, parce que, pour eux, le digital est une réponse au rejet du discours "top-down" véhiculé par les médias traditionnels. Pourquoi ? Parce qu'il favorise la conversation, l’engagement et la viralité.
20 people in their team
Speaks English, French
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Services
2 services offered by Big Youth
Description Ces nouveaux enjeux imposent de nouvelles agences. Des agences qui pensent que l'idée et le concept créatif sont intimement liés à une expertise sur les usages et les technologies. Chez Big Youth, nous travaillons les concepts en mode CARD (Concepteur Artistique, Concepteur Rédacteur, Concepteur Développeur) : un trio d'experts qui manipulent l'image, les mots et la technologie pour proposer les idées les plus innovantes. Cette organisation nous permet de faire rimer créativité et efficacité.Skills in Digital Strategy (1) CRM
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Team
20 members in Big Youth's team
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Details
http://bigyouth.fr/
- Headquarter126 Rue Réaumur, 75002 Paris, France
- 6 Quai Jules Courmont, 69002 Lyon, France
- Route de la Bouvarde, 74370 Metz-Tessy, France