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Bilal Shafqat

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Dubai, United Arab Emirates
Freelance digital marketer in Dubai who also builds the websites and apps the campaigns point at.
Bilal Shafqat is a freelance digital marketer in Dubai with fifteen years across paid advertising, search, social media and email, who also builds the websites and mobile apps the campaigns point at. Most marketers cannot build the thing they are marketing, and most developers have never run a campaign. Doing both means the landing page, the tracking and the ads are designed as one system instead of being handed between three suppliers. In practice that is where most budgets leak: the agency waits on the developer, the developer waits on the designer, and nobody owns the result. One senior partner rather than a team. You brief the person who does the work, and there is no account manager in between. Services: paid advertising across Google, Meta, TikTok, Snapchat and LinkedIn; SEO and content; email and WhatsApp marketing; websites and web applications in React, Next.js, Node and WordPress; iOS and Android apps in React Native; UI/UX design; and the CRM integrations that connect all of it. Selected work includes four off-plan property launch campaigns for LEOS Developments over two years, along with their corporate website, mobile app and brand social, plus projects for Tomorrow World Real Estate and Refine. Based in Dubai, working with founders, property developers and service businesses across the UAE and the UK. Project work from AED 31,500, monthly retainers from AED 16,000. The first conversation costs nothing.
1 person in their team
Speaks English
1 project in their portfolio
Sortlist member since 2026
Founded in 2011
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Services

6 services offered by Bilal Shafqat

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  • Description
    Websites and web applications in React, Next.js and Node, or WordPress where your team needs to edit the site themselves. Analytics and conversion tracking set up before launch. You own the code, the hosting and the domain from day one.
    Work in Web Application (1)
    Off-plan property launch campaigns for LEOS Developments - Web Application
    Client in Web Application (1)
    Leos DevelopmentsReal Estate | international

    Learn more about Web Application


  • Description
    Structure and flow first, then the interface. Every state specified, not only the one where everything works: empty, loading, error, and the returning visitor. Designed by someone who also builds it, so nothing is specified that costs a fortnight for no visible gain.

    Learn more about Ergonomy (UX/UI)


  • Description
    Strategy, content, design, scheduling, posting and community management, plus the paid budget behind it. One person across organic and paid, so an ad and a post look like they came from the same brand. Scope agreed per month rather than sold as a number of posts.

    Learn more about Social Media


  • Description
    Campaigns across Google, Meta, TikTok, Snapchat and LinkedIn. The landing page and the tracking are built alongside the campaign rather than inherited from somewhere else, which is where most ad budgets leak. Managed for cost per qualified enquiry.
    Work in Advertising (1)
    Off-plan property launch campaigns for LEOS Developments - Advertising
    Client in Advertising (1)
    Leos DevelopmentsReal Estate | international

    Learn more about Advertising


  • Description
    Paid advertising, search, social, email and WhatsApp run as one sequence rather than separate projects. Tracking is built before the spend starts, so reporting is cost per enquiry rather than cost per click. You work with me directly, not through an account manager.
    Work in Digital Strategy (1)
    Off-plan property launch campaigns for LEOS Developments - Digital Strategy
    Client in Digital Strategy (1)
    Leos DevelopmentsReal Estate | international

    Learn more about Digital Strategy


  • Description
    Technical fixes first, then the content and the internal structure that make a page worth ranking. Reported against enquiries rather than rankings. I will tell you which terms are winnable and which are not, including the ones I cannot win for you.

    Learn more about SEO

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Team

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  • HeadquarterBusiness Bay Bridge - Dubai - United Arab Emirates