Both
We craft the identity brands grow into and the presence to bring it to life.
www.globalboth.com Both is a global creative studio combining brand strategy, visual identity, design, and production into one continuous process. We help companies shape who they are, define how they show up, and bring their brand to life through cohesive visual systems and high-quality content. Our work connects brand thinking with real-world execution, from identity development and visual languages to photography, video, motion, and marketing assets. By building strategy and production together, we ensure brands don’t just look good in theory and conceptually strong, but perform consistently across every touchpoint. Whether launching something new, evolving an existing brand, or creating ongoing marketing content, we operate as a creative partner that bridges the gap between the earliest strategic stage through the final market launch. Many brands struggle to translate strategy into real-world presence, or to turn great content into a consistent brand experience. Both was created to bridge that gap, aligning brand thinking with creative execution so every decision, asset, and interaction moves in the same direction. 6 people in their team
Speaks English, Hebrew, Spanish, Arabic, Serbian
5 projects in their portfolioSortlist member since 2026
Founded in 2025
4.91/5
Services
8 services offered by Both
Description Most companies treat video as a deliverable. A checkbox on the marketing plan. Something to hand off to a production house with a brief and a deadline. The result is content that looks fine and says nothing. We treat video as a brand medium. Every project — whether it's a hero film, a product explainer, a founder story, or a social series — starts with the same question: what does this need to make someone feel, and what does it need to make them do? The creative drives the format, not the other way around. Our scope shifts with what the project actually needs. Sometimes that means leading the full creative and directing on-set with a vetted crew behind us. Sometimes it means coming in as creative directors and shaping the work that a production partner executes. We don't have a fixed model because good production doesn't work that way — what matters is that the creative vision stays intact from brief to final cut, regardless of who's holding the camera. The range covers brand films and hero content, product demos and explainers, founder and team stories, and social-native formats built for how people actually watch. What connects them isn't format — it's that each one is built to do something specific for the brand that commissioned it.Skills in Video Production (14) Drone ShootingVideo MarketingPost ProductionPre ProductionVisual EffectSpecial Effects (SFX)Video EditingVideo ShootingCreative VideoFilmmaking+4Works in Video Production (2) Clients in Video Production (2) Tokin' JewPharmaceuticals & Biotech | regionalGoldberg's BagelsFood | regional
Learn more about Video ProductionDescription Both approaches branding as a system, one built from the inside out, starting with what a company actually believes, how it talks, and where it's going. The visual identity follows the thinking, not the other way around. Our branding engagements cover the full range: positioning and messaging, naming and verbal identity, visual identity design, brand guidelines, and the production of everything that makes a brand real Every engagement starts with a deep strategy and discovery session, we slow everything down before speeding anything up. We ask the questions most design processes skip: real differentiators, actual audience, where the company needs to be in two years. By the time we move into creative development, direction isn't guessed at, it's built together. The phase we live for is when verbal and visual start talking to each other. When a design captures the same tension as the positioning. When the identity stops feeling chosen and starts feeling inevitable. That's when a brand gets a point of view, and that's the only outcome worth delivering.Skills in Branding & Positioning (16) Brand DesignBrand IdentityBrand NamingCorporate IdentityCorporate Identity DesignDigital BrandingVisual IdentityBrandingBrand BuildingBrand Strategy+6Works in Branding & Positioning (4) Reviews in Branding & Positioning (3) Lin CohenDaniel FieldsMendy ShalomClients in Branding & Positioning (4) Tokin' JewPharmaceuticals & Biotech | regionalMetropolineTransportation | regionalCafe RothschildRestaurants | nationalArxionSoftware & Computer Services | international
Learn more about Branding & PositioningDescription A company's visual library is one of the most underestimated brand assets it has. The wrong photography — generic stock, inconsistent lighting, portraits that look like passport photos — quietly undermines everything the brand is trying to say. The right photography does the opposite. We work across brand and campaign shoots, product photography, founder and team portraits, and editorial and lifestyle content. Sometimes we're directing on set with a photographer we've brought in. Sometimes we're shooting directly. What stays constant is creative ownership — we art direct every shoot, and we don't hand that off. Before we talk locations, lighting, or talent, we establish what the images need to communicate. Photography that isn't rooted in brand strategy just becomes content. We're not interested in content for its own sake.Skills in Photography (9) Photo RetouchPhoto ShootingProduct PhotographyCommercial PhotographyCreative PhotographyEvent PhotographyFood PhotographyOutdoor PhotographyEnvironmental PhotographyWorks in Photography (3) Clients in Photography (3) Tokin' JewPharmaceuticals & Biotech | regionalCafe RothschildRestaurants | nationalGoldberg's BagelsFood | regional
Learn more about PhotographyDescription No description provided for this service.
Skills in Graphic Identity (1) Identity DesignWorks in Graphic Identity (4) Reviews in Graphic Identity (2) Sahar TzurLivnat DanClients in Graphic Identity (4) Tokin' JewPharmaceuticals & Biotech | regionalMetropolineTransportation | regionalCafe RothschildRestaurants | nationalArxionSoftware & Computer Services | international
Learn more about Graphic IdentityDescription Most companies show up on social because they feel like they have to. They post inconsistently, recycle the same formats, and measure success by likes instead of what actually moves the business. We treat social as a brand channel, not a content treadmill. Strategy comes first — what the brand should stand for in this space, who it's talking to, and what it should make people do. Then we handle the full picture: content creation, campaign execution, and the ongoing work of building an audience that converts. We write, design, and produce — and we build systems that actually hold up over time. Growth is the outcome. Consistency and creative quality are how you get there.Skills in Social Media (3) Social Media StrategySocial Media MarketingSocial Media ContentWorks in Social Media (3) Clients in Social Media (3) Tokin' JewPharmaceuticals & Biotech | regionalCafe RothschildRestaurants | nationalGoldberg's BagelsFood | regional
Learn more about Social MediaDescription Good design isn't decoration — it's communication with intention. Whether it's a logo that anchors a brand, a pitch deck that closes a deal, or an illustration that makes a concept land, every piece of graphic design we produce is built to do something specific. Our work spans the full creative range: logo and visual identity design, typography, illustration, icon design, print, merchandise, corporate design, mockups, presentations, and everything in between. The medium changes. The standard doesn't. What sets our graphic design work apart is that it never exists in isolation. Every deliverable is considered within the larger brand context — how it looks alongside everything else, what it communicates on its own, and whether it holds up over time. Design that's just visually impressive is easy to find. Design that's visually impressive and strategically grounded is what we're here to make.Skills in Graphic Design (22) 2D DesignCanvas DesignConceptual DesignIllustrationCreative Graphic DesignMockup DesignLogo DesignPrint DesignCorporate DesignGraphic Chart Design+12Works in Graphic Design (4) Clients in Graphic Design (4) Tokin' JewPharmaceuticals & Biotech | regionalMetropolineTransportation | regionalCafe RothschildRestaurants | nationalArxionSoftware & Computer Services | international
Learn more about Graphic DesignDescription Most companies don't have a volume problem — they have a clarity problem. No defined point of view, no real audience, no connection between what they publish and what they're trying to build. We start with the brand and work outward: messaging pillars, channel strategy, content formats, and the editorial systems that make consistent execution actually possible. Long-form and short-form, written and visual, organic and campaign-driven. Not a strategy doc that lives in a folder — a system the company can run.Skills in Content Strategy (4) StorytellingSocial Content StrategySpecification WritingTarget Audience DefinitionWorks in Content Strategy (3) Clients in Content Strategy (3) MetropolineTransportation | regionalCafe RothschildRestaurants | nationalArxionSoftware & Computer Services | international
Learn more about Content StrategyDescription Having a presence across digital channels isn't a strategy — it's a starting point. Most companies show up online without a clear answer to why, where, or for whom. The result is scattered effort and no real traction. We build digital strategies that connect the dots: where the brand should show up, what it should say in each space, and how every channel works together toward something measurable. Paid and organic, website and social, content and campaign — aligned around a single north star instead of running in parallel and hoping for the best. The deliverable isn't a deck. It's a direction the whole team can execute against.Skills in Digital Strategy (5) Digital TransformationDigital ConsultingDigital TransitionDigital Marketing StrategyDigital MarketingWorks in Digital Strategy (3) Clients in Digital Strategy (3) Tokin' JewPharmaceuticals & Biotech | regionalMetropolineTransportation | regionalCafe RothschildRestaurants | national
Learn more about Digital Strategy
Team
6 members in Both's team
StoryWe've known each other for years. Long enough to have real opinions about each other's work, and enough trust to say so. When we finally decided to build something together, it wasn't a business plan that started it. It was a shared conviction: that strategy and creativity belong in the same room, from day one.
Reviews
5 reviews for Both
4.91/5
(5 reviews)
LD
Livnat DanCMO at Metropoline
ServiceGraphic Identity
SectorTransportation
Team5001 - 10000
What was the objective behind your collaboration?Both studio helped me to understand better our values and go-to-market strategy
What did you enjoy the most during your collaboration?The pixel-perfect visual identity and the detailed brand book
Livnat Dan recommends this agency
LC
Lin CohenFounder at Lin Cohen
ServiceBranding & Positioning
What was the objective behind your collaboration?Both helped to deliver a top-class brand-to-market project, that was exactly what we needed for us.
What did you enjoy the most during your collaboration?out of the box thinking, creativity and a strategy approach!
Both's answer:Thanks a lot
Lin Cohen recommends this agency
MS
Mendy ShalomCEO & Founder at Arxion
ServiceBranding & Positioning
SectorSoftware & Computer Services
Team51 - 200
What was the objective behind your collaboration?Both has a rare ability to translate strategy into a clear and compelling visual language. A true partner in the process.
What did you enjoy the most during your collaboration?Reflecting the strategy with a coherent visual identity
Both's answer:Thanks for your kind review, Mendy :)
Mendy Shalom recommends this agency
Worked with Both?
Share your experience with us.
Write a review
Contact
Contact details of Both
Details
- HeadquarterLeonard St, Brooklyn, NY, USA