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Brandaid.Nl

Leiden, Netherlands
Designing brands that sell — from idea to shelf-ready identity.
About Brandaid.Nl Brandaid.Nl is a Brand & Identity Design Studio founded in The Hague in 2002. Operating as a freelance graphic design and art direction practice, the studio supports both large and small clients — from private-label and A‑brands to FMCG and non‑food products — across national and international markets. Core services Brand identity development, art direction and product-focused visual design that help products and labels become recognisable brands. Approach Practical and strategic: blending clear visual language with market awareness to create identities that perform on shelf and in communication. Why choose Brandaid.Nl Experienced freelance lead, flexible on scope and scale, focused on turning concepts into tangible brand value.
2 people in their team
Speaks English, Dutch
Sortlist member since 2025
Founded in 2002
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Services

3 services offered by Brandaid.Nl

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  • Description
    We transform 'none-brands' into shelf-ready identities, combining strategic positioning and market-aware design to make products recognisable and sellable.
    Skills in Branding & Positioning (7)
    Brand IdentityBrand DesignBrand Identity DesignCorporate Identity DesignBusiness BrandingCompany BrandingBranding Graphic Design

    Learn more about Branding & Positioning


  • Description
    Practical, product-focused graphic design and art direction that turn labels and packaging into clear, production-ready visuals aligned with shelf realities.
    Skills in Graphic Design (1)
    Corporate Design

    Learn more about Graphic Design


  • Description
    Crafting concise visual identities and packaging systems that balance creative ambition with tight budgets, timelines and shelf competitiveness.
    Skills in Graphic Identity (1)
    Identity Design

    Learn more about Graphic Identity

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Team

2 members in Brandaid.Nl's team

StoryWe started Brandaid.Nl in The Hague in 2002 as a direct response to how many product brands lacked a clear identity. I work as a freelance graphic designer and art director, partnering with large and small companies — from private-label and A‑brands to FMCG and non‑food lines, both nationally and internationally. I thrive on projects where a 'none-brand' wants to become a brand: turning a blank label or uncertain positioning into a confident visual language. Over the years we’ve learned to balance creative ambition with market realities — tight budgets, shelf competition and fast timelines — while keeping the work human and strategic. Every brief is an invitation to simplify, differentiate and make products speak for themselves.
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  • Headquarter2 De Savornin Lohmanplantsoen, 2253VP Voorschoten, Nederland