We specialise in: - Positioning (brand audits, positioning workshops, qualitative stakeholder research and brand proposition testing) - Identity (identity creation/evolution, brand personality, tone of voice, implementation, digital delivery, brand documentation, marketing communications, brand gua...
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Project made for Octopus Group in the Banking & Financials industry for a B2B / B2C audience in 2016.Octopus is a successful investments business with bold ambitions. A goal to be in every home by 2030. To achieve that goal they are building a portfolio of businesses to disrupt broken sectors and offer consumers and customers fresh alternatives. Our task was to help them make the leap from an investment business, to a portfolio master brand with the flexibility to traverse finance, energy, property and start up ventures.