Bright Blue Day, Glasgow | Sortlist


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Bright Blue Day Glasgow, United Kingdom

So what sort of agency are we...Are we an advertising agency?Yes, if you believe that the future of marketing is about creating and curating things for brands that are useful, entertaining and relevant to consumer’s lives.Are we a digital agency?Yes, if you accept every channel is inherently digital now.Are we an experiential agency?Yes, if you accept people buy products as souvenirs of branded experiences.Are we a CRM agency?If by relationships we mean making things more interesting for people, then yes. But for us, those things are usually some sort of branded experience, and usually mediated by technology.Are we a Direct agency?Yes if, like us, you believe Data is best when it’s REAL TIME. When it’s responsive to what’s going on around the individual, when it’s contextual and useful. When it brings a brand to life in that moment.What is our view of the world?Gone are days when brand preference or likeability is enough to build successful brands. Today, consumers and businesses are looking for a deeper need to be fulfilled and a stronger value exchange with the brands they choose to support.As such today’s brands must serve a purpose, must be useful or entertaining or both. By doing so, they can become essential to a consumer and part of their everyday life.Brands who achieve this we coin “GOTO” brands. They become the key brand in a market, segment or space that consumers chose above all else. We help clients build GOTO brands by harnessing three key forces:Storytelling - Conveying the brand purpose and narrativeTechnology - Platforms, Applications & NetworksBig data - Insight in real timeWe have developed an approach that helps us achieve GOTO status for brands across different audiences and in different sectors
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  • HeadquarterGlasgow - Scotland (GB)