Büro Für Markenentwicklung Hamburg
Shape brand as cause. Prove performance. Create value.
About the Büro für Markenentwicklung Hamburg Since 2006, the Büro für Markenentwicklung Hamburg has been supporting companies of various sizes and industries in systematic brand strengthening and brand development. Founded by brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello, the firm combines entrepreneurial experience with scientific insights from brand sociology, brand engineering, and social psychology.
Core Services and Expertise The firm focuses on strategic brand strengthening: from analyzing brand-relevant performance to consolidating concrete proof points, and then instrumentalizing these proofs for communication and internal management. Clients range from medium-sized businesses to multinational corporations; the services aim to establish brands as value-creating levers within the company.
Methodology: Science Meets Practice The applied methodology links scientific foundations with concrete entrepreneurial practice. The starting point is the understanding of the brand as a cause-and-effect system: instead of solely debating image, the team works on the causal performance offerings that can be managed. The results are practice-oriented and provide tangible guidelines for all value-creation-relevant areas of the company – including advertising and communication.
Value Proposition and Differentiation The Büro für Markenentwicklung Hamburg distinguishes itself through its scientific foundation and its consistent translation into day-to-day business concreteness. Consulting is based on sound analysis, leading to clear recommendations for action. The unique aspect lies in working on the causes of brand impact: measurable performance proofs are condensed and operationalized, so that strategy, goals, and overall communication can build upon them.
Action-Oriented Conclusion Companies that want to understand their brand as a controllable value driver will find a partner in this firm that combines theory and practice. The result is robust strategies to sustainably strengthen brands and make them effective in the market. No review yetBe the first to write one
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Services
1 service offered by Büro Für Markenentwicklung Hamburg
Description Wir konzipieren Markenpositionierung als Ursache‑Wirkungs‑System: wir verdichten Leistungsbeweise, operationalisieren Markenarchitektur und liefern konkrete strategische Leitplanken für Kommunikation und Steuerung.Skills in Branding & Positioning (5) Brand ArchitectureBrand StrategyBrand DevelopmentBrand ConsultingBrand Differentiation
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Team
3 members in Büro Für Markenentwicklung Hamburg's team
StoryWir sind das Büro für Markenentwicklung Hamburg – gegründet 2006 von den Markensoziologen Dr. Arnd Zschiesche und Prof. Dr. Oliver Errichiello. Als Team begleiten wir mittelständische Unternehmen ebenso wie multinationale Konzerne dabei, Marken nicht nur zu formen, sondern nachhaltig wertschöpfend zu machen. Was uns antreibt, ist die Überzeugung, dass Marken als Ursache‑Wirkungs‑Systeme verstanden werden müssen: Statt endlose Image‑Debatten führen wir mit unseren Kundinnen und Kunden konkrete Analysen ihrer Leistungen und zeigen, wie diese manageriabel werden. Aus der Verbindung von unternehmerischer Praxis und wissenschaftlicher Markensoziologie, Markentechnik und Sozialpsychologie entstehen pragmatische Handlungsempfehlungen für Strategie, Kommunikation und das Tagesgeschäft. Wir lieben den Moment, wenn aus Theorie greifbare Maßnahmen werden, die im Markt wirklich tragen.
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Details
- Headquarter20a Schottmüllerstraße, 20251 Hamburg, Deutschland