Centric Marketing
Put your customers at the centre of your company's growth.
Centric Marketing is a boutique B2B customer marketing and customer advocacy consultancy based in Sydney, Australia. We work with B2B SaaS and technology companies on a fractional or retainer basis to build the customer marketing programs that turn happy customers into your most powerful growth engine. Our work spans customer advocacy programs, case study and customer story development, customer reference programs, expansion marketing, and community-led growth. Whether you're building a customer marketing function from scratch or need senior expertise to accelerate an existing program, we embed as a strategic partner. Clients can expect a senior practitioner with 10+ years of B2B SaaS customer marketing experience, including founding the customer marketing function at Markforged ahead of their NYSE IPO, and leading customer marketing and advocacy at SAP Concur ANZ and globally. 1 person in their team
Speaks English
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2026
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2 services offered by Centric Marketing
Description Centric Marketing specialises in developing customer content that drives pipeline and builds trust, including case studies, customer stories, video testimonials, and reference content. We manage the full process from customer identification and interview through to final asset, ensuring every story is strategically positioned to support sales and marketing goals. Our content is built on a foundation of customer advocacy, which means we don't just write stories, we build the relationships that make customers want to tell them.Skills in Content Strategy (7) Content MarketingStorytellingB2B MarketingSaaS MarketingCase Study DevelopmentCustomer ReferencesCustomer AdvocacyWork in Content Strategy (1) Client in Content Strategy (1) Large Travel and Expense Management Technology CompanySoftware & Computer Services | international
Learn more about Content StrategyDescription Centric Marketing is a boutique B2B customer marketing and customer advocacy consultancy based in Sydney, Australia. We work with B2B SaaS and technology companies on a fractional or retainer basis to build the customer marketing programs that turn happy customers into your most powerful growth engine. Our work spans customer advocacy programs, case study and customer story development, customer reference programs, expansion marketing, and community-led growth. Whether you're building a customer marketing function from scratch or need senior expertise to accelerate an existing program, we embed as a strategic partner. Clients can expect a senior practitioner with 10+ years of B2B SaaS customer marketing experience, including founding the customer marketing function at Markforged ahead of their NYSE IPO, and leading customer marketing and advocacy at SAP Concur ANZ and globally.Skills in Marketing (11) Content MarketingMarketing StrategyB2B MarketingSaaS MarketingMarketing ConsultingCustomer MarketingUser Retention OptimizationCase Study DevelopmentCustomer ReferencesCustomer Advocacy+1Work in Marketing (1) Client in Marketing (1) Large Travel and Expense Management Technology CompanySoftware & Computer Services | international
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Team
1 member in Centric Marketing's team
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Details
- Headquartersuite 502/3 Hosking Place, Sydney NSW 2000, Australia