Clarmaj
Marketing with an industrial mindset
Clarmaj is a Portuguese marketing agency that works exclusively with industrial SMEs. Based in Maia, in the Porto district, we serve metalworking and CNC machining, moulds and plastic injection, metallurgy and foundry, structural metalwork, industrial equipment and automation, textiles and packaging, across Greater Porto and northern Portugal. The restriction to industry is deliberate. Our founder, Joao Ribeiro, ran production units for fourteen years before starting the agency and is a Lean Six Sigma Black Belt. Nobody has to explain to him what a geometric tolerance is, why setup time drives the price of a one-off part, or what changes in a quote when the buyer requires EN 1090 certification. We measure our work in requests for quotation, not in reach or followers. Services: technical websites with machine park specifications, capacities and certifications; quote forms that accept CAD files; B2B lead generation; LinkedIn prospecting to purchasing, production and maintenance managers; Google Ads structured by manufacturing process; and sales CRM implementation. Every engagement starts with a free thirty-minute diagnostic, on the factory floor or by call. It produces a one-page document naming the three points where the company is losing requests for quotation. If the problem is response time rather than lead generation, we say so and there is no proposal. No review yetBe the first to write one
Services
5 services offered by Clarmaj
Description Clarmaj works only with industrial SMEs: metalworking, moulds and plastics, machinery, components, packaging, and the engineering companies that supply them. The starting point is a session on the production floor, because the arguments that win an industrial quote are in the process, the tolerances and the lead times, and they are usually absent from the company's own website. From there we build the message, the offer and the channel plan, and we run it as a single system across the website, search, LinkedIn and the CRM. Minimum engagement six months. We work with one client per sub-sector and per region.Skills in Marketing (7) B2B Lead GenerationB2B MarketingMarketing StrategyBusiness MarketingBusiness To Business MarketingB2B Digital MarketingDigital Marketing
Learn more about MarketingDescription LinkedIn is where the purchasing, production and maintenance managers of industrial SMEs actually are. We run company-page content and paid campaigns for manufacturers, mould makers, metalworking shops and machinery suppliers: technical posts built from the client's own production floor, case studies with real numbers, and targeting by job title and sector rather than by broad interest. Minimum engagement is six months, because an industrial buying cycle does not produce readable data in less than that.Skills in Social Media (8) B2B Lead GenerationB2B MarketingLinkedIn MarketingSocial Media ManagementSocial Media MarketingLinkedIn StrategyB2B Social MediaSocial Media Strategy
Learn more about Social MediaDescription Industrial search terms in Portuguese carry low monthly volume, so we do not sell traffic. We build the pages a purchasing or production manager reads before asking for a quote: technical specification pages, application pages by sector, and a quotation page that states exactly what the buyer has to send us. The work covers technical audit, on-page, structured data and the entity signals that get a company cited by AI answer engines. First readable results at four to six months.Skills in SEO (7) Local SEOSEO BacklinkingOff Page SEOOn-Page SEOGoogle SEOSEO Content CreationSEO audit
Learn more about SEODescription Websites for companies that have to explain a manufactured product to a technical buyer. Capability and product pages with real specifications, an application section per sector, and a quotation form that asks for drawing, material, quantity and deadline instead of "how can we help you". Built on WordPress so the client's own team can update a product page without calling us. Typical delivery is four to six weeks, and it starts with a session on the production floor.Skills in Website Creation (6) Landing Page DesignWordPressWordPress Web DesignResponsive DesignWeb DesignWebsite Creation
Learn more about Website CreationDescription Google Ads and LinkedIn campaigns for industrial companies with a narrow audience. Search campaigns built on the terms a buyer actually types before requesting a quote, exact-match heavy, with the irrelevant traffic filtered out week by week. On LinkedIn the targeting is job title plus company sector plus headcount. The monthly report shows cost per quotation request rather than cost per click, and we say upfront when a budget is too small for a market to be worth entering.Skills in Online Advertising (6) Online AdvertisingGoogle AdvertisingLinkedIn AdsAdwordsLinkedin AdvertisingGoogle Ads
Learn more about Online Advertising
Team
3 members in Clarmaj's team
StoryClarmaj was founded in 2025 by Joao Ribeiro, an industrial engineer with a Lean Six Sigma Black Belt who spent years inside factories before moving into marketing. That is why every project starts on the production floor, and why we work with industrial SMEs only.
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Contact
Contact details of Clarmaj
Details
- HeadquarterRua Agostinho da Silva Rocha, Nogueira, Portugal