Cocota
Thoughtful design for soulful brands.
Your creative partner & brand studio in Madrid
Cocota is a brand studio in Madrid, founded and led by women. We work on brand strategy, visual identity and websites with a senior team and no account layer: you talk to the people who do the work. What we do: Brand strategy and positioning Brand identity and visual systems Naming and verbal identity Web design and development Accessible design, to WCAG 2.1 AA Brand systems and ongoing support Editorial design, packaging and spaces Recognition: more than 40 international awards, including 12 ADG Laus (2 Gold, 1 Silver, 9 Bronze), 2 European Design Awards, 2 Awwwards Site of the Day and 2 FWA Site of the Day. Long-term partnerships: eight seasons with Havaianas Europe and twelve years with URSA. We work in English and Spanish. Contact us at [email protected] for a free consultation call. 8 people in their team
Speaks English, Spanish, Portuguese
13 projects in their portfolioSortlist member since 2023
Founded in 2017
10 awards conferred5/5
Services
16 services offered by Cocota
Description We build the strategic and creative foundation a brand needs before anything gets designed: positioning, naming, brand platform and the guardianship that keeps it consistent as the company grows. 1. Brand Audit: where the brand stands today, and the gap between how it acts and how it should act. 2. Brand Strategy & Positioning: the reason to exist, the territory to own, the promise to keep. 3. Naming: for companies, products or sub-brands, checked for real-world availability. 4. Brand Identity: the platform that translates strategy into a system other teams can use. 5. Rollout & Guardianship: making sure every team applies the brand the same way, twelve years running with some of our accounts. Built for B2B companies from SMEs to large corporates — from retail to travel — who need a brand that can carry real weight in the market, not just look good on a slide.Skills in Branding & Positioning (30) Brand DesignBrand IdentityBrand ManagementBrand NamingCorporate IdentityCorporate Identity DesignDigital BrandingInternational BrandingCorporate BrandingVisual Identity+20Works in Branding & Positioning (8) Reviews in Branding & Positioning (4) Carlos RuizCarlos FarrásMarta BernabéMustansar IqbalClients in Branding & Positioning (4) RPA ComunicaciónEntertainment & Events | internationalWildBeauty | internationalDame la BrasaRestaurants | nationalRubicomMarketing & Advertising | regional
Learn more about Branding & PositioningDescription Award-winning web design built on brand strategy, not templates — over 40 international awards in web design. 1. Website Audit: what's holding the current site back, in business terms. 2. UX Design: structure and flow built around how the buyer actually decides. 3. Custom Web Design: a visual system that carries the brand, not a generic layout. 4. Content Strategy and UX Writing: what the site says and in what order, so it reads at the level the visitor is at. 5. Interaction Design: the details that make a site feel considered. 6. Accessible Design: built to be usable, not just visually correct. 7. Development in WordPress, Sanity or Webflow: whichever fits the team that will maintain it.Skills in Website Creation (8) Website CreationResponsive WebsiteWebsite DevelopmentWeb ContentWebsite DesignWebsite DesignWebdesignWeb DesignWorks in Website Creation (8) Reviews in Website Creation (4) AndreasJavier Lacave RavinaNacho PiquerasAdrián BlancoClients in Website Creation (4) Alpargatas EuropeClothing & Accessories | internationalRubicomMarketing & Advertising | regionalLumena PartnersManagement Consulting | internationalFaster DisplaysIndustrial Goods & Services | international
Learn more about Website CreationDescription A visual identity system built to carry a brand's strategy, not just its logo: mark, typography, colour, imagery and the rules that keep it consistent across every team and every touchpoint. 1. Logo & Visual System: a mark and its variations, built to work at any scale and in any context. 2. Brand Guidelines: the rulebook other teams and agencies use to apply the identity correctly. 3. Applications: from business cards to packaging to digital templates, whatever the brand touches. Usually delivered as part of a full Branding & Positioning engagement, and also available on its own for companies that already have a validated strategy and need the visual system built on top of it.Skills in Graphic Identity (9) Brand DesignBrand IdentityCorporate Identity DesignCorporate BrandingVisual IdentityGraphic IdentityBrandingBrand Identity DesignIdentity DesignWorks in Graphic Identity (5) Clients in Graphic Identity (4) RPA ComunicaciónEntertainment & Events | internationalWildBeauty | internationalLumena PartnersManagement Consulting | internationalSexy ZebrasMusic | international
Learn more about Graphic IdentityDescription Design applied to the brand system already in place: the collateral, campaigns and one-off pieces that keep a brand consistent everywhere it shows up, without starting from scratch each time. 1. Marketing & Sales Collateral: decks, one-pagers, brochures, anything the commercial team hands to a client. 2. Campaign Design: key visuals and adaptations across formats for a specific campaign. 3. Editorial & Print: reports, catalogues, and other longer-form pieces. Built to apply an existing brand identity correctly — not to invent a new one project by project.Skills in Graphic Design (9) 2D DesignBillboard DesignCreative Graphic DesignPrint DesignGraphic Chart DesignGraphic Design AdvertisingGraphic Design ServicesBillboard designGraphic DesignWorks in Graphic Design (8) Reviews in Graphic Design (2) Sandra MuñozLucas BobesClients in Graphic Design (4) RPA ComunicaciónEntertainment & Events | internationalWildBeauty | internationalAlpargatas EuropeClothing & Accessories | internationalLumena PartnersManagement Consulting | international
Learn more about Graphic DesignDescription Motion applied to brand, not decoration: the animated identity, video and micro-interactions that make a brand feel alive across digital touchpoints. 1. Animated Brand Identity: logo animation and the motion rules that go with the visual system. 2. Brand Video: short-form video built around the brand's positioning, not a generic showreel. 3. Motion for Digital Products: micro-interactions and transitions for websites and apps. Delivered by the same team that builds the brand strategy, so the motion always says the same thing the brand does everywhere else.Skills in Motion Design (6) Motion DesignClip Motion DesignLogo Motion DesignMotion GraphicMotion Graphic DesignAnimationWorks in Motion Design (6) Clients in Motion Design (4) Dame la BrasaRestaurants | nationalAlpargatas EuropeClothing & Accessories | internationalLumena PartnersManagement Consulting | internationalFaster DisplaysIndustrial Goods & Services | international
Learn more about Motion DesignDescription The thinking that decides what a brand says, where, and to whom — before a single page gets written or designed. 1. Content Audit: what exists today and what it's actually achieving. 2. Content Architecture: what each page or channel needs to say, and in what order, mapped to how the buyer decides. 3. Editorial Guidelines: tone, structure and reading level, so anyone writing for the brand sounds like the brand. Usually the first step of a Website Creation project, and also useful on its own for a brand rethinking what it publishes.Skills in Content Strategy (8) Branded ContentContent CurationSocial Content StrategySocial Media StrategyContent DevelopmentShareable ContentSocial Media ContentContent StrategyWorks in Content Strategy (3) Clients in Content Strategy (3) Lumena PartnersManagement Consulting | internationalFietNon-profit | nationalCocota Studio SLMarketing & Advertising | international
Learn more about Content StrategyDescription Making sure a brand is understood and applied the same way by everyone who represents it — internally and externally. 1. Internal Brand Rollout: training and materials so every team applies the brand correctly from day one. 2. Brand Guardianship: ongoing review so the brand doesn't drift as the company scales or works with new agencies. 3. External Communication Alignment: making sure PR, sales and marketing say the same thing, in the same voice. Built for companies past the launch stage, where the brand already exists but keeping it consistent across a growing team has become the real challenge.Skills in Corporate Communication (6) Corporate Publishingpublic communicationShareholder CommunicationCorporate CommunicationStakeholder CommunicationsCorporate Messaging and PositioningWorks in Corporate Communication (3) Reviews in Corporate Communication (2) Sossy VegaCarmen Fernández RamirezClients in Corporate Communication (3) Lumena PartnersManagement Consulting | internationalAmadeus IT Group S.A.Software & Computer Services | internationalCocota Studio SLMarketing & Advertising | international
Learn more about Corporate CommunicationDescription Writing that carries the brand's voice consistently — not just words that sound nice, but words built on the same strategy as everything else the brand does. 1. Brand Voice & Tone of Voice: how the brand sounds, in writing, across every channel. 2. Website & Marketing Copy: copy built for how the reader actually decides, not just to fill a page. 3. Messaging Frameworks: the approved phrases and the ones to avoid, so anyone writing for the brand stays consistent. Usually delivered alongside Branding & Positioning or Website Creation, and available as a standalone service for brands that already have a strategy and need the words to match it.Skills in Copywriting (13) CopywritingCreative CopywritingDigital CopywritingContent MarketingSocial Media CopywritingCopywriting AdvertisingNarrative CopywritingPress Release CopywritingSocial Content StrategyContent copywriting+3Work in Copywriting (1) Client in Copywriting (1) Cocota Studio SLMarketing & Advertising | international
Learn more about CopywritingDescription UX and UI work for digital products and websites where the structure and the flow are the problem — not just how it looks. 1. UX Audit: where users get stuck or drop off, and why. 2. Information Architecture: how the product or site is structured, mapped to what the user is trying to do. 3. UI Design: the visual layer built on top of that structure, consistent with the brand. Often the entry point before a full Website Creation project, and also useful on its own for an existing digital product that needs to work better before it needs to look different.Skills in Ergonomy (UX/UI) (7) Ergonomy (UX/UI)Mobile App UI DesignUX DesignErgonomy (UX/UI)UI DesignUser Interface DesignUX auditWorks in Ergonomy (UX/UI) (4) Clients in Ergonomy (UX/UI) (4) Lumena PartnersManagement Consulting | internationalFaster DisplaysIndustrial Goods & Services | internationalFietNon-profit | nationalPichiavoArt & Handcraft | international
Learn more about Ergonomy (UX/UI)Description Photorealistic 3D built to sell a product or a space before it exists in real life — for packaging, product launches or brand experiences. 1. Product Rendering: photorealistic 3D of a product for launch, e-commerce or campaign use. 2. Packaging Visualization: how a package looks on shelf or online, before it's printed. 3. Spatial/Environment 3D: for retail spaces or brand experiences that need to be visualized before they're built. Delivered as part of a packaging or product launch project, or standalone when the visuals are the only piece missing.Skills in 3D (10) 3D3D Animatics3D Modeling3D Rendering3D Graphic DesignMotion Design 3D3D Product Rendering3D Render3D Video3D renderingWorks in 3D (3) Clients in 3D (3) Alpargatas EuropeClothing & Accessories | internationalFaster DisplaysIndustrial Goods & Services | internationalPichiavoArt & Handcraft | international
Learn more about 3D
Team
8 members in Cocota's team
StoryOur boutique studio specializes in strategic brand, website transformation, and effective communication. Since 2017, our passion has been designing one-of-a-kind online and offline experiences with people we admire.
We enjoy working globally, and our accomplishments have earned us over 40 international design awards.
Awards
Cocota was awarded 10 times
Top 100 European Design Studios — Agencies League, European Design Awards Official Ranking 2022–20262026-09-01
Orpetron Web Design Award2025-06-01Web Design
Mindsparkle Mag2023-04-01Website Design
CSS Winner2023-07-01Site of the Day
Reviews
13 reviews for Cocota
5/5
(13 reviews)
DG
David Garrido BarrosoCEO & Founder at Musotoku
ServiceWebsite Creation
SectorConsumer Electronics
Team1 - 10
El resultado después de todas estas semanas ha sido fabuloso. Nos sentimos más optimistas porque hemos resuelto algo muy importante, y además contamos con la confianza de confiar en un estudio que nos entiende y con el que disfrutamos trabajando. Estamos seguros de estar co-creando con un equipo que, al igual que nosotros, está haciendo algo por lo que sienten pasión y en lo que son expertos.
Cocota's answer:David, gracias. Con Musotoku hemos disfrutado cada fase, de la caja con su banda blanca a la web y el probador de velocidad. Que hoy os sintáis más optimistas y con las ideas claras es lo mejor que nos podías decir. Seguimos co-creando: ¡lo que viene promete!
MB
Marta BernabéMarketing & Business Growth Director at Gloss & Raffles
ServiceBranding & Positioning
SectorRetail
Team11 - 50
Estamos más que encantados con el resultado del trabajo de Cocota. Nos ayudaron a desarrollar nuestra identidad visual y superaron todas nuestras expectativas. El diseño refleja perfectamente lo que queríamos transmitir, ¡y más! Además, el equipo ha sido maravilloso en todo momento. Trabajar con ellos ha sido súper fácil: atentos, profesionales y siempre dispuestos a escuchar nuestras ideas. Si buscas un estudio que entienda tu visión y la lleve al siguiente nivel, ¡Cocota es el indicado!
Cocota's answer:Marta, ¡qué alegría leerte! Que la identidad diga lo que queríais transmitir, y un poco más, es justo lo que buscamos en cada proyecto. Gracias por abrirnos vuestras ideas desde el primer día y por recomendarnos con tanto cariño: entender una visión y llevarla un paso más allá es lo que más nos gusta hacer. Aquí nos tenéis para lo que venga.
MI
Mustansar IqbalFounder & CEO at Wild
ServiceBranding & Positioning
SectorBeauty
Team1 - 10
Cocota is the right partner to elevate your brand equity. The team combines sharp strategy with world-class design. They created a strong product brand and outstanding packaging design with clarity and precision. A few months later, I partnered with them again for my new services business — a decision based on complete trust in their quality and expertise.
Cocota's answer:Mustansar, thank you. Building Wild with you was a joy: a brand made to be felt, from the curve of the bottle to "Feel everything". And coming back to us for your new services business means more to us than any award. We can't wait to see both brands grow.
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Contact
Contact details of Cocota
Details
- HeadquarterCocota Studio S.L., Calle de Emilio Muñoz, Madrid, Spain
