Consultoría De Marketing La Rioja. Consultoría De Estrategia De Negocio.Commercial Criterio
360º strategy that turns insights into results
Introduction Commercial Criterio is a strategic marketing consultancy based in Logroño, specializing in offering comprehensive business strategy, digital marketing, and offline marketing services. With over two decades of collective experience in marketing and communication management, the consultancy combines strategic vision and operational focus to support industrial, service, and consumer goods companies.
Main Services Commercial Criterio's offering includes the design and execution of strategic and innovation plans, as well as Corporate Social Responsibility plans. Its usual tools include marketing plans, communication plans, digital marketing plans, commercial management, branding, and brand launches. In the digital sphere, it provides web positioning (SEO and SEM), web development, content marketing, and social media marketing services.
Focus on Research and Customer Voice The consultancy is an expert in market analysis and uses market research tools and the voice of the customer to underpin strategic decisions. It works on the customer journey, user experience, and satisfaction analytics, importance and comparison with competitors, as well as supporting customer service centers to close the feedback loop.
Methodology and Differentiators Commercial Criterio applies a 360º vision of the marketing and commercial function, oriented towards results. Its methodology integrates the strategic plan with operational plans (marketing, communication, and digital) and with the innovation and CSR plan, ensuring coherence between purpose, positioning, and execution. The team prioritizes rigorous analysis, measurement, and continuous adaptation based on data and the voice of the customer.
Value Proposition and Closing Thanks to its experience and structured approach, Commercial Criterio helps organizations transform strategy into concrete actions that improve positioning, customer experience, and commercial results. For companies seeking strategic support with a practical and measurable approach, the consultancy offers a partner that combines research, creativity, and comprehensive execution. No review yetBe the first to write one
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Services
4 services offered by Consultoría De Marketing La Rioja. Consultoría De Estrategia De Negocio.Commercial Criterio
Description Diseñamos posicionamiento y branding aplicando nuestra visión 360º e investigación y la voz del cliente, asegurando coherencia de propósito para industriales, servicios y gran consumo.Skills in Branding & Positioning (1) Brand Consulting
Learn more about Branding & PositioningDescription Elaboramos planes digitales integrados (SEO/SEM, contenidos, web) desde insights y la voz del cliente, con medición para convertir estrategia en resultados tangibles.Skills in Digital Strategy (3) Digital Marketing StrategyDigital Marketing ConsultingMarketing digital
Learn more about Digital StrategyDescription Definimos e implantamos planes de marketing y comerciales, ligados a innovación y RSC, apoyados en investigación y la voz del cliente para mejorar experiencia y ventas.Skills in Marketing (3) Marketing StrategyStrategic MarketingMarketing Consulting
Learn more about MarketingDescription Gestionamos estrategia de social media conectada al journey del cliente, generando contenidos medibles que amplifican la voz del cliente y fortalecen posicionamiento y fidelidad.Skills in Social Media (2) Social Media ConsultingSocial Media Consulting
Learn more about Social Media
Team
2 members in Consultoría De Marketing La Rioja. Consultoría De Estrategia De Negocio.Commercial Criterio's team
StorySomos Commercial Criterio, una consultoría nacida en Logroño en 2014 con la convicción de que la estrategia marca la diferencia. Venimos de más de 20 años dirigiendo marketing y comunicación en distintos sectores, y decidimos unir esa experiencia para ofrecer soluciones prácticas y medibles. Empezamos observando cómo muchas empresas —industriales, de servicios y gran consumo— carecían de una hoja de ruta clara, así que nos enfocamos en crear planes estratégicos, de innovación y de Responsabilidad Social Corporativa que integren marketing digital y offline. Nos apasiona escuchar al cliente —la voz del cliente— y traducir esa información en planes de marketing, comunicación y dirección comercial que generan resultados reales. Cada proyecto es un reto para aplicar nuestra visión 360º y lograr impacto tangible.
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Contact
Contact details of Consultoría De Marketing La Rioja. Consultoría De Estrategia De Negocio.Commercial Criterio
Details
- Headquarter38 Calle de la Cigüeña, 26004 Logroño, España