CRU Brand Consultancy (+ 18 reviews) | Sortlist
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CRU Brand Consultancy

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Berlin, Germany
Aspirational and trustworthy brands
At CRU we build extraordinary brands. Because ordinary ones are bad for business. After all, what good is a design system if it doesn’t allow you to stand out? Extraordinary brands inspire trust and aspiration. They bring joy as well as substance. Because they catch your eye and warm your heart, they create a curiosity that borders on FOMO. To achieve this we combine strategy, story and design in fixed project teams. With our expertise and seniority, we will dive deep into your business and industry. We will map out what is ordinary and find a path to go above and beyond with your brand.
14 people in their team
Speaks English, German
65 projects in their portfolio
7 collaborations started on Sortlist
Sortlist member since 2020
Founded in 2018
3 awards conferred
Open website

Services

2 services offered by CRU Brand Consultancy

Service name
Experience level

Related reviews
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  • Description
    A brand can be only truly meaningful if you let us understand you, your product, and your market. That's why every branding project in CRU starts with an assessment to identify, what is needed. Do we need to define a clear vision first, need to define the brand hierarchy, or can start right away with distilling your brand?

    Afterward, we create an aspirational story & visual moods. This will be the source code of your brand. Only if it's all aligned: Our senior team crafts an extraordinary Visual Identity.
    Skills in Branding & Positioning (74)
    BrandingBrand PositioningNamingBrand ArchitectureDesignCorporate IdentityStorytellingVisual IdentityLogo DesignBrand Strategy+64
    Works in Branding & Positioning (40)
    Ultramarin — Brand Identity - Branding & Positioning
    Ultramarin — Website Design - Branding & Positioning
    CertifAI — Brand Identity - Branding & Positioning
    Careville — Brand Identity - Branding & Positioning
    Reviews in Branding & Positioning (14)
    Niklas
    tilo weber
    Maciej Baraniak
    Andreas Hofmann
    Clients in Branding & Positioning (40)
    BEGROS GmbHHousehold Products | national
    Careville GmbHHospitals & Healthcare | regional
    MondoHousehold Products |
    CertifAI — GmbHSoftware & Computer Services | national

    Learn more about Branding & Positioning


  • Description
    Whether we’ve given your brand a full overhaul, or you just want an extraordinary website, our in-house development team can provide full service website development. We work closely with you on everything from wireframe design and concept, to design & development in Webflow or Prismic.
    Skills in Website Creation (26)
    Website DevelopmentShowcase WebsiteResponsive Web DesignWeb ContentLanding Page DesignResponsive WebsiteEcommerce Website DesignCustom WebsiteWebsite OptimizationWireframe Design+16
    Works in Website Creation (39)
    Ultramarin — Brand Identity - Website Creation
    Ultramarin — Website Design - Website Creation
    Mondo — Website - Website Creation
    WIN — Website - Website Creation
    Reviews in Website Creation (3)
    Benjamin Clemens Nuebel
    Maximilian Pauly
    Christoph Mueller
    Clients in Website Creation (39)
    Ultramarin GmbHBanking & Financials | national
    G2K Group GmbHSoftware & Computer Services | international
    ATENTOSoftware & Computer Services | national
    Trade Republic Bank GmbHBanking & Financials | national

    Learn more about Website Creation

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Team

14 members in CRU Brand Consultancy's team

CRU Brand Consultancy cover
StoryExtraordinary brand work is a high water mark and the standard that we have set for ourselves. It’s not just what we build and sell: it’s what we expect from one another and what we teach internally. Our team can do their best work, when they can be themselves, bring in their strength & follow their interests.
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Awards

CRU Brand Consultancy was awarded 3 times

Merantix NUM in Yearbook of Type 20222022-10-1Custom Font

G2K in Yearbook of Type 20222022-10-1Custom Font Creation

Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment


Reviews

18 reviews for CRU Brand Consultancy

4.96/5
(18 reviews)
TL
Tobias LeipprandFounder and Partner at LEAD Forward
ServiceBranding & Positioning
SectorManagement Consulting
Team11 - 50
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.

What did you enjoy the most during your collaboration?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.

Are there any areas for improvements?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.

Tobias Leipprand recommends this agency


ServiceBranding & Positioning
SectorManagement Consulting
Team11 - 50

DH
Dennis HilgerCOO & Co-Founder at Dealcode GmbH
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The team from CRU worked on our brand identity / brand refresh.

What did you enjoy the most during your collaboration?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!

Dennis Hilger recommends this agency



MP
Maximilian PaulyManaging Partner at Monic Films GmbH
ServiceWebsite Creation
SectorMedia
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

What did you enjoy the most during your collaboration?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Are there any areas for improvements?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.

Maximilian Pauly recommends this agency


ServiceWebsite Creation
SectorMedia
Team1 - 10

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Contact

Contact details of CRU Brand Consultancy

Details



  • HeadquarterFriedrichstraße 122-123, 10117 Berlin, Deutschland

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