DAFE Digital
Performance marketing for businesses that grow.
DAFE Digital is the performance marketing agency for businesses in the AI era. AI is changing how buyers and businesses decide, and we adapt Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads campaigns to keep them profitable through the shift. Operating from Cluj-Napoca, Romania, founded in 2023 by Adela Mincea. The foundation is 10+ years of international marketing and paid media experience built across agencies in London and Hong Kong, in-house roles inside client organisations, and independent consulting. Client work covers the UK, USA, EU and Asia. DAFE Digital has managed €25M+ in ad budgets across 27+ industries: e-commerce (fashion, beauty, wellness), B2B SaaS and software, business intelligence, financial services, local services, medical and aesthetic clinics, education, and non-profit. Two-track specialty: Google Ads and Google Shopping for e-commerce wanting profitable growth, and LinkedIn Ads for B2B SaaS reaching international decision-makers. Microsoft Ads runs as a complementary capability. Google Partner certified. Founder has been hands-on in paid media since 2017 and trained as a marketing economist. Platform metrics tell you what the campaign did; the economic lens (margin, customer acquisition cost, contribution to P&L) tells you what it earned. DAFE Digital blends both in monthly reporting, so the campaign decision and the business decision share the same data. Advertising budget is treated as commercial investment. Values: transparent communication, P&L reporting, long-term partnerships, education over jargon, ethics over shortcuts, continuous learning as performance marketing evolves toward AI-era discovery. Engagements are scoped per client. Retainer terms, audit scope and reporting cadence are agreed against each client's commercial context. Mission: raise the bar for performance marketing in Romania while serving international clients at the level London, San Francisco or Singapore agencies deliver. 2 people in their team
Speaks English, Romanian, Italian, Spanish
1 project in their portfolioSortlist member since 2026
Founded in 2023
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Services
2 services offered by DAFE Digital
Description The Marketing service at DAFE Digital covers strategy, channel mix, attribution and ongoing analytics, distinct from day-to-day ad execution. Engagements typically include marketing mix optimisation across paid channels, account-based strategies for B2B SaaS, multichannel coordination for e-commerce growth, and monthly reporting that blends platform metrics with margin, CAC and contribution-to-P&L. Founder Adela Mincea is a marketing economist by training, with 10+ years of international experience in London, Hong Kong and independent consulting. The work is grounded in commercial outcomes.Skills in Marketing (12) Marketing StrategyMarketing AutomationB2B MarketingData Driven MarketingMultichannel MarketingMarketing ConsultingInternational MarketingMarketing MixB2C MarketingMarketing Channel Optimization+2
Learn more about MarketingDescription Online Advertising at DAFE Digital combines platform execution with an economic lens. Hands-on management of Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads, paired with a margin and CAC framework that reports campaign performance in P&L terms alongside platform metrics like ROAS and CTR. Clients receive monthly reports showing what the campaign did and what it earned, a continuously optimised account structure, and a clear answer every month to one question: did the spend produce profit, and how much.Skills in Online Advertising (14) Facebook AdsRetargetingDigital AdvertisingPerformance MarketingDisplay AdvertisingLinkedIn AdsGoogle AdsGoogle AdvertisingProgrammatic AdvertisingPaid Media+4Work in Online Advertising (1) Client in Online Advertising (1) Ritual AromasE-commerce | national
Learn more about Online Advertising
Team
2 members in DAFE Digital's team
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