Dapper - the demand agency

FOCUS-ON is a company dedicated to revolutionizing the process industry with an advanced product. Founded by two major players in manufacturing, we strive to discover innovative methods to promote a disruptive solution. My responsibility is to effectively manage the channels and create content in collaboration with our team, ensuring alignment with the strategy developed by my colleague and me. Additionally, a key objective is to demonstrate to our shareholders that we are continuously finding new avenues for growth through novel promotional techniques. We were looking for an agency that could help us reach our goal of achieving 80 leads and 12 orders. I have been following Dapper for a year already and agree with their way of working. I'm a firm believer that video is the next step for B2B marketing and that demand generation is needed for new products. We have to create awareness about the current problems in the industry which can be solved with our product. Before Dapper, we had already been building on this pillar. With Dapper, we have more power to professionalize this way of working, and we are starting to achieve the professionalism we are looking for. Dapper helped us set up online growth channels, such as optimizing Google AdWords, but also with website optimization, YouTube optimization, and, of course, starting active promotion on LinkedIn. In addition to this, we started creating content together, ranging from carousels and blogs to simple posts. However, the main goal was to produce and maintain a strong presence with video content. So far, we have seen an improved website, very professional videos, blogs, and other kind of content. We also already achieved to get around 12-14 leads and ongoing project discussions.

We were looking for a partner who could help us with our marketing and increase the number of inbound leads. Dapper seemed a great cultural fit. Tycho seemed knowledgeable and trustworthy (several people in the company know him personally) and Dapper was visible on LinkedIn & YouTube. They were basically doing what I wanted to do. Dapper helped us with Google & LinkedIn advertising, LinkedIn organic thought leadership posting, SEO, and video production. In general, this helped us to gather more inbound leads. We went from 1 to 5 inbound leads per month approximately.

At Blue Beach, we aim to speed up the process to get people in the right working environment, and, with that, make good companies even greater. We ask Yvo, one of the founders of Dapper for advice and tactics on how to market ourselves in an inspiring way instead of being just another job marketing company on a regular basis. Yvo and I have regular calls during which we go through my growth goals and how to achieve them using Growth Marketing. We end up with concrete actions that I can implement to support my marketing activities. Having Yvo give clarity on what to do next is a big help in the interesting but complicated process of starting up.