Data Equity
Aligning data to drive business decisions
Who Data Equity is
Data Equity is a Madrid‑based data services firm founded in 2018 that helps companies identify opportunities that align with their business objectives. Rather than producing isolated analyses, the company builds value across the entire data value chain so insights become action and measurable results.
Core services and expertise
Data Equity’s offering covers sequential, complementary stages:
Information acquisition: identifying and collecting the right internal and external sources to feed analysis.
Databases: structuring and maintaining reliable data repositories that enable repeatable analysis.
Descriptive and predictive analytics: applying statistical and modelling techniques to explain past performance and forecast future outcomes.
Knowledge and insights generation: translating analytical outputs into clear, business‑relevant findings.
Support in decision making: equipping teams with frameworks, dashboards and recommendations to make informed choices.
Process optimization: refining workflows so decisions can be executed efficiently.
Result measurement: tracking impact to ensure initiatives deliver against objectives.
Approach and methodology
Data Equity adopts an outcome‑first methodology: projects start by clarifying business objectives, then map the data value chain needed to achieve them. Emphasis is placed on pragmatic implementations, reproducible processes and measurable KPIs rather than one‑off reports.
Value proposition and differentiators
What sets Data Equity apart is its end‑to‑end perspective and commitment to alignment with business goals. By combining data engineering, analytics and decision support under a single framework, the firm reduces fragmentation and accelerates the conversion of information into tangible value.
Call to action
Organisations seeking to move from insight to impact can partner with Data Equity to design a tailored path across the data value chain and start measuring real business outcomes. No review yetBe the first to write one
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Services
3 services offered by Data Equity
Description We align data strategy to business objectives, mapping the data value chain and delivering pragmatic, reproducible implementations that produce measurable KPIs and actionable outcomes.Skills in Data Consulting (1) Data Consulting
Learn more about Data ConsultingDescription We design data‑driven marketing programs that source the right signals, apply predictive analytics and track measurable outcomes to optimize customer acquisition and ROI.Skills in Marketing (1) Data Driven Marketing
Learn more about MarketingDescription We build reliable databases and scalable analytics pipelines, turning web and big‑data signals into clear dashboards and decision frameworks that drive measurable business impact.Skills in Web analytics/Big data (6) Data AnalyticsAnalytics ConsultingData AnalysisData Analysis ConsultingData Mining ConsultingData Science Consulting
Learn more about Web analytics/Big data
Team
4 members in Data Equity's team
StoryWe founded Data Equity in Madrid in 2018 because we kept seeing the same problem: data projects that produced reports but didn’t change outcomes. From day one we committed to closing that gap by building an end‑to‑end practice that links data work directly to business objectives. We help organisations source the right information, structure reliable databases and deploy descriptive and predictive analytics so insights can be turned into clear decisions. Along the way we learned to prioritise usefulness over complexity — focusing on knowledge generation, decision‑making support, process optimisation and finally measuring results. That practical, outcome‑first mindset has guided every project and keeps us focused on real value for our clients.
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Contact
Contact details of Data Equity
Details
- Headquarter5 Calle de Mozart, 28008 Madrid, España