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Design & Practice

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Amsterdam, Netherlands
We deliver high quality tactile brand experiences for culture brands and creative businesses
Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, luxury and hospitality sector.  Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique tactile design aesthetic. Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research. Approach Creativity is at the core of both our own work and most of the companies we work for. Materiality plays a key role in all our projects. As most experiences are becoming digital, tactility and material quality are becoming increasingly important. Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out. Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital. The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone. Collaboration is at the heart of our relationship with clients and partners ensuring an outcome that exceeds the expecations of our clients and their customers. Clients Antalis TEFAF PublicisDrugstore Tom Dixon Hyatt Hotels Kalevala Tord Boontje Aram Gallery Hearst Moooi APBloem
5 people in their team
Speaks Dutch, English, French, Persian
8 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2011
4.88/5
(2 reviews)

Services

17 services offered by Design & Practice

Service name
Experience level
Related reviews
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  • Description
    We build iconic brands from the foundation up through strategic creative thinking and a tactile design philosophy. Our design-led thinking creates a strategic fundament while our eyes are on the horizon look for the new and unexpected that will give our clients the creative and innovative edge.
    Skills in Branding & Positioning (11)
    Brand DesignBranded ContentBrand IdentityBrand PositioningInterior DesignLogo DesignBrandingBrand Book DesignLuxury BrandingBrand Guidelines+1
    Works in Branding & Positioning (8)
    TEFAF New York and Maastricht 2023 - Branding & Positioning
    Rebel & Bird - Brand and Website - Branding & Positioning
    Interior Branding for Hyatt Regency Amsterdam - Branding & Positioning
    Le Drugstore - Brand Identity and Interior signage - Branding & Positioning
    Clients in Branding & Positioning (4)
    TEFAFArt & Handcraft | international
    Rebel & BirdSoftware & Computer Services | international
    Hyatt RegencyArchitecture & Planning | international
    PublicisDrugstoreRestaurants | national
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Works in Content Strategy (5)
    TEFAF New York and Maastricht 2023 - Content Strategy
    Rebel & Bird - Brand and Website - Content Strategy
    Interior Branding for Hyatt Regency Amsterdam - Content Strategy
    Harper's Bazaar Café Dubai - Content Strategy
    Clients in Content Strategy (4)
    TEFAFArt & Handcraft | international
    Rebel & BirdSoftware & Computer Services | international
    Hyatt RegencyArchitecture & Planning | international
    HearstRestaurants | national
    Learn more about Content Strategy
  • Description
    We produce intelligent graphic design with aesthetic excellence and a unique sensitivity to tactile finish quality. Our extensive experience spans all aspects of graphic design and is especially geared towards the higher segment of the cultural, luxury and hospitality sectors.
    Skills in Graphic Design (12)
    PhotographyGraphic DesignEditorial DesignLogo DesignMagazine DesignPackaging DesignLogo Graphic DesignWebsite DesignArt Book DesignLayout Design+2
    Works in Graphic Design (6)
    Rebel & Bird - Brand and Website - Graphic Design
    Le Drugstore - Brand Identity and Interior signage - Graphic Design
    Tom Dixon Sample Box - Graphic Design
    Harper's Bazaar Café Dubai - Graphic Design
    Review in Graphic Design (1)
    Jeroen van Laarhoven
    Clients in Graphic Design (4)
    Rebel & BirdSoftware & Computer Services | international
    PublicisDrugstoreRestaurants | national
    Tom DixonArchitecture & Planning | international
    HearstRestaurants | national
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Skills in Website Creation (2)
    Brand IdentityWebsite Redesign
    Work in Website Creation (1)
    Rebel & Bird - Brand and Website - Website Creation
    Client in Website Creation (1)
    Rebel & BirdSoftware & Computer Services | international
    Learn more about Website Creation
  • Description
    Inspiring concepts for engaging brand imagery and photography. We create brand photography from concept to styling, production, photography and editing. We have created engaging brand photography for leading consumer brands and niche luxury design studios.
    Skills in Photography (5)
    PhotographyBrand IdentityPhoto RetouchProduct PhotographyDesign
    Works in Photography (2)
    Harper's Bazaar Café Dubai - Photography
    Weekamp Deuren - Photography
    Clients in Photography (2)
    HearstRestaurants | national
    Weekamp DeurenHousehold Products | national
    Learn more about Photography
  • Description

    No description provided for this service.

    Works in Social Media (2)
    TEFAF New York and Maastricht 2023 - Social Media
    Harper's Bazaar Café Dubai - Social Media
    Clients in Social Media (2)
    TEFAFArt & Handcraft | international
    HearstRestaurants | national
    Learn more about Social Media
  • Description

    No description provided for this service.

    Learn more about Web Application
  • Description

    No description provided for this service.

    Skills in Ergonomy (UX/UI) (1)
    UX optimization
    Learn more about Ergonomy (UX/UI)
  • Description

    No description provided for this service.

    Work in Graphic Identity (1)
    TEFAF New York and Maastricht 2023 - Graphic Identity
    Client in Graphic Identity (1)
    TEFAFArt & Handcraft | international
    Learn more about Graphic Identity
  • Description

    No description provided for this service.

    Learn more about Product Management
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Team

5 members in Design & Practice's team

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Reviews

2 reviews for Design & Practice

4.88/5
(2 reviews)
CH
Caroline HedbergMarketing Manager at Rebel & Bird
5/5

Thanks to Design & Practice's work, we enjoyed a surge in traffic, especially on our case studies pages. Our new articles and designs have received increasing attention. Design & Practice paid special attention to the story behind our company and where we are coming from for our different branding elements. With their expertise focussed on building the brand, we realised we could add some of our own expertise in the area of UI/UX to establish the best result.

JV
Jeroen van LaarhovenPrincipal at Studio JVL
ServiceGraphic Design
SectorArchitecture & Planning
Team1 - 10
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We wanted to elevate the brand image of our interior studio and differentiate our profile from what was happening around us. We were looking for a redesign of our identity to reflect our sense for understated playful luxury and subtle material detailing. Design & Practice designed an identity system that incorporated both straightforward brand assets such as logos and various templates, as well as playful scalable graphic tools and print work. Our business cards still get a lot of positive responses!

What did you enjoy the most during your collaboration?We thoroughly enjoyed the concept phase. Design & Practice dove deep into their research to explore new ways of expressing our identity and provided us with a wide selection of interesting ideas. They push the boundaries of design and material that made our identity a real personal experience. We also loved being made a part of the process, so we could steer the ideas into a direction that works for our situation.

Are there any areas for improvements?The original anticipated deadline got moved a bit, as Design & Practice raised the level of expectation and needed a bit more time for research and due diligence, in order to make sure the identity got developed to its fullest potential. We weren't in a major rush so the extended deadline paid off in terms of quality of execution and attention to detail.

Jeroen van Laarhoven recommends this agency

ServiceGraphic Design
SectorArchitecture & Planning
Team1 - 10
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Contact

Contact details of Design & Practice

Details

  • HeadquarterTh. K. van Lohuizenlaan 202, 1095 DW Amsterdam, Netherlands