digitalfire.co.za

Digital Fire is an email marketing and database management specialist. We own and manage local and global opt-in profiled email databases and offer our clients the ability to target their desired customer demographic through promo email marketing. All Digital Fire email data is opt-in, profiled, carefully managed and highly responsive. That means that every person on our email databases has given their permission to be contacted, profiled themselves and indicated their preference for products and services in which they are interested. Every one of our opt-in email addresses is a profiled consumer waiting to be turned into a customer by our clients.

We create individually tailored digital strategies to ensure your business' maximum success. An effective digital marketing strategy is a must have in today’s business world. It’s a stark fact, an effective digital marketing strategy gains you customers, market share and rises you above the competition. Digital Fire is here to make sure you’re a winner in digital.

Our objective is to increase your visibility to potential customers, using a variety of options including search engine optimisation and paid search. We continually monitor for new algorithms across all search engines, allowing us to change strategies at a moment’s notice. We make use of an integrated approach, using content and technical expertise to push you to the top of the search engine results pages. We aim to improve your organic search ratings, delivering relevant keywords and content and healthy inbound and outbound links. We also investigate the user experience, and improve your site’s navigation. All of this increases your sites visibility and user experience, ensuring that you’re ranked high enough for customers to find your business.

We’ll provide innovative concepts and ideas which suit your brand and drive awareness and marketing success. High numbers of followers are fine, but that should not be the sole aim. Engagement, great content, excellent product experience and genuine interest in the needs and wants of the consumer will lead to recommendation and sales. Digital Fire has a dedicated Social Media Division which creates and manages tailor-made social media solutions for our clients, providing guidance and innovative concepts which link into your existing marketing. Successful Social Media marketing is more than just the number of likes, we will show you how to drive brand awareness, interaction, sales and profit.

Digital Fire specialises in a range of development skills primary open source CMS development such as WordPress and Joomla.

Online video advertising is one of the fastest growing advertising formats in the world. It offers huge potential to the advertiser. If a picture tells a thousand words, a video tells a million. Any business targeting the modern consumer should have video as part of their marketing mix. Digital Fire offers a complete video marketing solution which allows our clients the ability to harness this marketing phenomenon.