Disrupt

Seoul, South Korea

Korean Market Expertise. Global Growth Experience.

DISRUPT is a Seoul-based global growth agency specializing in one thing most agencies can’t do: translating markets between Korea and the rest of the world. We help Korean brands scale internationally, and global brands successfully enter and win in Korea by combining deep cultural insight with performance-driven execution. Our strength lies beyond marketing. We bridge the gap between how products are positioned, perceived, and purchased across radically different markets, turning localization into a competitive advantage. From building Korean brands into global leaders to helping international brands navigate Korea’s highly competitive landscape, DISRUPT operates as a true cross-border growth partner. We’ve partnered with leading global and Korean brands across beauty, wellness, and technology, including COSRX, InBody, Voice Caddie, LG, and Amore Mall, helping them scale internationally, optimize performance marketing, and achieve measurable growth across global markets.

17 people in their team

Speaks English, Korean

7 projects in their portfolio

Sortlist member since 2025

Founded in 2022

5/5

(3 reviews)

Services

17 services offered by Disrupt

Description
Expanding into a new market often fails for one simple reason: what works in one market doesn’t translate to another. Global brands entering Korea struggle with unfamiliar consumer expectations, fast-moving trends, and platforms that operate very differently from Western ecosystems. At the same time, Korean brands expanding abroad often face the opposite challenge: strong products, but messaging and positioning that fail to resonate with global audiences. DISRUPT’s market research is built to solve these exact gaps. We go beyond surface-level data to uncover how your product will actually be perceived, positioned, and purchased in each market. This includes deep analysis of consumer behavior, cultural drivers, pricing sensitivity, and the subtle factors that influence trust and conversion. What makes DISRUPT different is simple: we understand both sides of the market. With deep expertise in both Korean and global landscapes, we ensure that insights don’t get lost in translation: turning strategy into clear, executable direction that works across teams, regions, and channels. We map how your brand should adapt across key platforms, analyze competitor positioning, and identify realistic opportunities for differentiation.
Skills in Market Research (5)
Display MarketingMarket ExpansionKorean TranslationLocation Based AdvertisingKorean Market
Learn more about Market Research
Description
Content is where most global expansion efforts break down. What performs in one market often feels irrelevant, or even off-putting in another. Global brands entering Korea struggle with content that doesn’t match local aesthetics, tone, or platform behavior. Korean brands expanding globally face the opposite issue: visually strong content that lacks the messaging structure and hooks needed to convert in global markets. DISRUPT’s content strategy is built to solve this disconnect. We develop market-specific content systems designed not just to look good, but to drive engagement, trust, and conversion in each region. This includes platform-native strategies across TikTok, Instagram, and YouTube, aligned with how users actually consume and respond to content in each market. What sets DISRUPT apart is our ability to bridge both sides. With deep understanding of Korean and global content ecosystems, we ensure that creative direction, messaging, and execution stay consistent while adapting to local expectations, so nothing gets lost in translation. Our team brings end-to-end experience: from initial strategy and storyboard development to production, editing, and final delivery, ensuring that every piece of content is built with both intention and performance in mind.
Skills in Content Strategy (4)
Advertising ProductionContent CreationMulti Channel AdvertisingDigital Media Production
Works in Content Strategy (2)
Clients in Content Strategy (2)
Voice CaddieSports | international
AMORE MALLBeauty | international
Learn more about Content Strategy
Description
Influencer marketing is one of the most powerful growth channels, but also one of the easiest to get wrong when entering a new market. What works with influencers in the US doesn’t translate to Korea. Audience expectations, content style, platform behavior, and even the definition of “influence” are fundamentally different. Many brands fail by choosing the wrong creators, forcing the wrong messaging, or treating influencer content as branding instead of a performance channel. DISRUPT’s influencer marketing is built to eliminate that gap. We design market-specific influencer strategies that align with how trust is built and how purchasing decisions are made locally. From creator selection to content direction and performance tracking, every step is tailored to the market. Our approach covers: - Influencer sourcing and vetting based on real influence, not just follower count - Strategic alignment between brand, creator, and audience - Content frameworks that balance authenticity with conversion - Campaign management and performance optimization across platforms like Instagram, TikTok, and YouTube What sets DISRUPT apart is our cross-market expertise. We understand both Korean and global influencer ecosystems, ensuring that collaborations feel native to each audience while staying aligned with your brand’s goals. Our team works end-to-end, from creator outreach and negotiation to briefing, content direction, and final execution, making the process seamless across regions. Most importantly, we don’t see influencer marketing as awareness only. We structure campaigns to drive engagement, trust, and measurable revenue impact. The result is influencer marketing that doesn’t just generate content, but builds credibility and converts across markets.
Skills in Influencer Marketing (6)
Instagram InfluencerDigital Media AdvertisingInfluencer RecruitmentInfluencer StrategyYoutube InfluencersTiktok Influencers
Work in Influencer Marketing (1)
Client in Influencer Marketing (1)
Voice CaddieSports | international
Learn more about Influencer Marketing
Description
A website isn’t just a digital storefront. It’s where global expansion either converts or collapses. For beauty brands expanding internationally, the challenge isn’t building a site. It’s building one that feels native to the market while still driving performance. What works on a Western Shopify store often fails to resonate with Korean consumers, where expectations around design, trust signals, product storytelling, and user flow are fundamentally different. DISRUPT builds websites with this in mind. We create conversion-driven, market-adapted eCommerce experiences that bridge Korean and global standards, ensuring your brand is not only visually aligned with local expectations but also optimized to convert. From beauty brands abroad looking to enter Korea, to brands scaling globally, we design and develop sites that reflect local consumer behavior and aesthetics, integrate region-specific trust signals and content structures, align with performance marketing and funnel strategy and support scalable growth across markets. What sets us apart is our ability to connect strategy, design, and performance across cultures. We don’t just build websites, we build localized conversion systems that turn traffic into revenue, no matter the market.
Skills in Website Creation (5)
Responsive Web DesignShopify DesignUI UXWebsite OptimizationWeb Design
Works in Website Creation (3)
Clients in Website Creation (3)
Voice CaddieSports | international
InBodyTechnology Hardware & Equipment | international
BeplainBeauty | international
Learn more about Website Creation
Description
No description provided for this service.
Skills in Advertising (1)
Advertising Production
Works in Advertising (6)
Reviews in Advertising (2)
Choi SeungJi
KunHee Kim
Clients in Advertising (4)
Voice CaddieSports | international
COSRXBeauty | international
InBodyTechnology Hardware & Equipment | international
BeplainBeauty | international
Learn more about Advertising
Description
No description provided for this service.
Skills in Email Marketing (2)
KlaviyoEmail Copywriting
Work in Email Marketing (1)
Client in Email Marketing (1)
AMORE MALLBeauty | international
Learn more about Email Marketing
Description
No description provided for this service.
Skills in Graphic Design (1)
Creative Design
Work in Graphic Design (1)
Client in Graphic Design (1)
AMORE MALLBeauty | international
Learn more about Graphic Design
Description
No description provided for this service.
Skills in Video Production (2)
Video EditingVideo Shooting
Works in Video Production (3)
Clients in Video Production (3)
Voice CaddieSports | international
InBodyTechnology Hardware & Equipment | international
BIODANCEBeauty
Learn more about Video Production
Description
No description provided for this service.
Skills in Media Planning (1)
Media Buying
Work in Media Planning (1)
Client in Media Planning (1)
BIODANCEBeauty
Learn more about Media Planning
Description
No description provided for this service.
Skills in Online Advertising (5)
Geo MarketingAmazon PPCAmazon MarketingReddit MarketingAmazon Advertising
Works in Online Advertising (3)
Review in Online Advertising (1)
Yura Kim
Clients in Online Advertising (3)
COSRXBeauty | international
InBodyTechnology Hardware & Equipment | international
BIODANCEBeauty
Learn more about Online Advertising

Team

17 members in Disrupt's team

StoryAt DISRUPT, we’re a Seoul-based global marketing team built to scale brands beyond borders. With experience working alongside leading Korean brands, we combine deep market expertise, bold strategy, and performance-driven execution to drive real growth across global markets.

Reviews

3 reviews for Disrupt

5/5

(3 reviews)

KunHee KimGlobal Amore Mall Marketing at Amore Mall

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Increase in total sales and improve marketing cost efficiency.

What did you enjoy the most during your collaboration?Through our collaboration with DISRUPT, Global Amore Mall successfully integrated multiple marketing channels and strengthened campaign synergy. With a unified strategy across Google, Meta, and email marketing, we achieved over 3x year-over-year growth in performance-driven sales. DISRUPT’s strong Shopify expertise also helped improve monthly promotion planning and overall marketing execution quality.

KunHee Kim recommends this agency

ServiceAdvertising

SectorBeauty

Team201 - 500

Choi SeungJiE-commerce Team Lead at Voice Caddie

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Our main objectives were to increase total online sales, improve marketing ROAS, resolve unauthorized seller issues on Amazon, and create social media content that drives higher user engagement.

What did you enjoy the most during your collaboration?Even though Voice Caddie was already a leading brand in Korea, we lacked awareness and experience in the global market. Partnering with Disrupt was one of the best decisions we made. With their support across Amazon, Meta, and content marketing, our sales grew more than 5x year-over-year. Their strategic guidance, localized content planning, and clear consulting helped us better understand global e-commerce and successfully expand overseas.

Choi SeungJi recommends this agency

ServiceAdvertising

Yura KimUS Business Group Lead at Biodance

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Optimizing Amazon PPC Advertising Efficiency (ROAS, ACOS) Improving Amazon Ranking & Sales

What did you enjoy the most during your collaboration?From launch to scale, DISRUPT helped us achieve consecutive #1 Amazon Beauty Best Seller rankings.

Yura Kim recommends this agency

ServiceOnline Advertising

SectorBeauty

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Contact

Contact details of Disrupt

Details

Headquarter11 Yeonmujang 15-gil, Seongdong-gu, Seoul, Republic of Korea