Disrupt

Seoul, South Korea

Korean Market Expertise. Global Growth Experience.

DISRUPT is a Seoul-based global growth agency specializing in one thing most agencies can’t do: translating markets between Korea and the rest of the world. We help Korean brands scale internationally, and global brands successfully enter and win in Korea by combining deep cultural insight with performance-driven execution. Our strength lies beyond marketing. We bridge the gap between how products are positioned, perceived, and purchased across radically different markets, turning localization into a competitive advantage. From building Korean brands into global leaders to helping international brands navigate Korea’s highly competitive landscape, DISRUPT operates as a true cross-border growth partner. We’ve partnered with leading global and Korean brands across beauty, wellness, and technology, including COSRX, InBody, Voice Caddie, LG, and Amore Mall, helping them scale internationally, optimize performance marketing, and achieve measurable growth across global markets. Let's get in touch: https://www.disrupt.co.kr/en

17 people in their team

Speaks English, Korean

27 projects in their portfolio

Sortlist member since 2025

Founded in 2022

5/5

(4 reviews)

Services

18 services offered by Disrupt

Description
Expanding into a new market often fails for one simple reason: what works in one market doesn’t translate to another. Global brands entering Korea struggle with unfamiliar consumer expectations, fast-moving trends, and platforms that operate very differently from Western ecosystems. At the same time, Korean brands expanding abroad often face the opposite challenge: strong products, but messaging and positioning that fail to resonate with global audiences. DISRUPT’s market research is built to solve these exact gaps. We go beyond surface-level data to uncover how your product will actually be perceived, positioned, and purchased in each market. This includes deep analysis of consumer behavior, cultural drivers, pricing sensitivity, and the subtle factors that influence trust and conversion. What makes DISRUPT different is simple: we understand both sides of the market. With deep expertise in both Korean and global landscapes, we ensure that insights don’t get lost in translation: turning strategy into clear, executable direction that works across teams, regions, and channels. We map how your brand should adapt across key platforms, analyze competitor positioning, and identify realistic opportunities for differentiation.
Skills in Market Research (7)
Market ExpansionDisplay MarketingKorean TranslationGeo MarketingGlobal MarketingLocation Based AdvertisingRegional Marketing
Learn more about Market Research
Description
Content is where most global expansion efforts break down. What performs in one market often feels irrelevant, or even off-putting in another. Global brands entering Korea struggle with content that doesn’t match local aesthetics, tone, or platform behavior. Korean brands expanding globally face the opposite issue: visually strong content that lacks the messaging structure and hooks needed to convert in global markets. DISRUPT’s content strategy is built to solve this disconnect. We develop market-specific content systems designed not just to look good, but to drive engagement, trust, and conversion in each region. This includes platform-native strategies across TikTok, Instagram, and YouTube, aligned with how users actually consume and respond to content in each market. What sets DISRUPT apart is our ability to bridge both sides. With deep understanding of Korean and global content ecosystems, we ensure that creative direction, messaging, and execution stay consistent while adapting to local expectations, so nothing gets lost in translation. Our team brings end-to-end experience: from initial strategy and storyboard development to production, editing, and final delivery, ensuring that every piece of content is built with both intention and performance in mind.
Skills in Content Strategy (6)
Advertising ProductionDisplay MarketingContent CreationDigital Media MarketingGeo MarketingMulti Channel Advertising
Works in Content Strategy (5)
Clients in Content Strategy (4)
AMORE MALLBeauty | international
Voice CaddieSports | international
PRINKERTechnology Hardware & Equipment | international
GRAFENBeauty | international
Learn more about Content Strategy
Description
Influencer marketing is one of the most powerful growth channels, but also one of the easiest to get wrong when entering a new market. What works with influencers in the US doesn’t translate to Korea. Audience expectations, content style, platform behavior, and even the definition of “influence” are fundamentally different. Many brands fail by choosing the wrong creators, forcing the wrong messaging, or treating influencer content as branding instead of a performance channel. DISRUPT’s influencer marketing is built to eliminate that gap. We design market-specific influencer strategies that align with how trust is built and how purchasing decisions are made locally. From creator selection to content direction and performance tracking, every step is tailored to the market. Our approach covers: - Influencer sourcing and vetting based on real influence, not just follower count - Strategic alignment between brand, creator, and audience - Content frameworks that balance authenticity with conversion - Campaign management and performance optimization across platforms like Instagram, TikTok, and YouTube What sets DISRUPT apart is our cross-market expertise. We understand both Korean and global influencer ecosystems, ensuring that collaborations feel native to each audience while staying aligned with your brand’s goals. Our team works end-to-end, from creator outreach and negotiation to briefing, content direction, and final execution, making the process seamless across regions. Most importantly, we don’t see influencer marketing as awareness only. We structure campaigns to drive engagement, trust, and measurable revenue impact. The result is influencer marketing that doesn’t just generate content, but builds credibility and converts across markets.
Skills in Influencer Marketing (6)
Instagram InfluencerDigital Media AdvertisingInfluencer RecruitmentYoutube InfluencersInfluencer StrategyTiktok Influencers
Works in Influencer Marketing (3)
Clients in Influencer Marketing (3)
Voice CaddieSports | international
BALAANClothing & Accessories | international
JungKwanJangOthers | international
Learn more about Influencer Marketing
Description
A website isn’t just a digital storefront. It’s where global expansion either converts or collapses. For beauty brands expanding internationally, the challenge isn’t building a site. It’s building one that feels native to the market while still driving performance. What works on a Western Shopify store often fails to resonate with Korean consumers, where expectations around design, trust signals, product storytelling, and user flow are fundamentally different. DISRUPT builds websites with this in mind. We create conversion-driven, market-adapted eCommerce experiences that bridge Korean and global standards, ensuring your brand is not only visually aligned with local expectations but also optimized to convert. From beauty brands abroad looking to enter Korea, to brands scaling globally, we design and develop sites that reflect local consumer behavior and aesthetics, integrate region-specific trust signals and content structures, align with performance marketing and funnel strategy and support scalable growth across markets. What sets us apart is our ability to connect strategy, design, and performance across cultures. We don’t just build websites, we build localized conversion systems that turn traffic into revenue, no matter the market.
Skills in Website Creation (7)
Responsive WebsiteShopifyShopify DesignWebsite OptimizationGeo MarketingUI UXWeb Design
Works in Website Creation (6)
Clients in Website Creation (4)
InBodyTechnology Hardware & Equipment | international
Voice CaddieSports | international
LOVBLOVBBeauty | international
KKOKDAMBeverage | international
Learn more about Website Creation
Description
DISRUPT is a global performance marketing and advertising agency specializing in helping brands grow across international markets. We develop and manage data-driven advertising campaigns across Google Ads, Meta Ads, TikTok, YouTube, Amazon PPC and other digital channels, combining media strategy, creative production, localization and continuous optimization. Our expertise is particularly strong in Korea-to-global and global-to-Korea growth, helping brands understand local audiences, build effective campaigns and turn advertising investment into measurable business results. Our work covers full-funnel advertising, lead generation, ecommerce growth, retargeting, creative testing and conversion optimization. We have worked with leading brands including COSRX, InBody, LG, Biodance, Braun, Beplain, SKINRx LAB, Voice Caddie and Amore Mall, supporting their growth across the U.S., Korea and other international markets. From campaign strategy and audience research to ad creative, media buying, performance optimization and reporting, DISRUPT combines local market expertise with global advertising execution to help ambitious brands scale.
Skills in Advertising (12)
Display MarketingMarketingGoogle AdvertisingAdvertising ProductionDigital AdContent AdvertisingCreative AdvertisingGeo MarketingReddit MarketingContent Production+2
Works in Advertising (19)
Reviews in Advertising (2)
Choi SeungJi
KunHee Kim
Clients in Advertising (4)
AMORE MALLBeauty | international
COSRXBeauty | international
BIODANCEBeauty
InBodyTechnology Hardware & Equipment | international
Learn more about Advertising
Description
DISRUPT is a global email marketing and CRM agency helping brands turn email into a scalable growth and retention channel. We develop email marketing strategies, lifecycle campaigns, CRM automation and high-performing email content designed to acquire, convert and retain customers. Our work covers email strategy, email copywriting, newsletter design, automated customer journeys, lead nurturing, segmentation, A/B testing, performance analytics and CRM optimization. We work with platforms such as Klaviyo and Mailchimp, adapting campaigns to different markets, audiences and stages of the customer journey. For ecommerce and consumer brands, we build lifecycle experiences across the full funnel, from welcome and lead nurturing sequences to abandoned cart, post-purchase, retention, reactivation and promotional campaigns. Our approach combines strategy, creative, data and automation to turn customer communication into measurable business growth. DISRUPT has worked with international brands including COSRX, Beplain, SKINRx LAB, Tweak, MAYK and InBody, supporting their digital growth across Korea, the U.S. and global markets.
Skills in Email Marketing (6)
Email MarketingEmail CopywritingEmail DesignEmail Marketing CampaignMail AutomationMailchimp
Works in Email Marketing (3)
Clients in Email Marketing (3)
CELIMAXBeauty | international
AMORE MALLBeauty | international
BALAANClothing & Accessories | international
Learn more about Email Marketing
Description
DISRUPT is a global creative design agency specializing in graphic design, digital design, brand identity and advertising creatives. We create distinctive visual systems that help brands communicate with clarity, build recognition and stand out in competitive markets. Our graphic design services cover visual identity, branding, advertising campaigns, social media design, digital advertising creatives, web graphics, presentation design, campaign assets and creative direction. We combine strategic thinking with strong art direction and contemporary design to create visual communication that is both distinctive and commercially effective. We work across international markets, helping brands translate their positioning into cohesive visual experiences for different audiences and platforms. Our approach connects brand strategy, typography, imagery, composition and digital execution rather than treating each design as an isolated asset. DISRUPT has worked with internationally recognized brands including LG, COSRX, InBody and Braun, as well as fast-growing brands across beauty, wellness, technology, consumer and lifestyle categories. From brand identity and campaign concepts to social media graphics, digital advertising and complete visual systems, DISRUPT combines creative direction and design to build brands that are recognizable, relevant and built to grow.
Skills in Graphic Design (5)
Banner AdvertisingCreative Graphic DesignDigital AdEmail DesignWeb Graphic Design
Work in Graphic Design (1)
Client in Graphic Design (1)
AMORE MALLBeauty | international
Learn more about Graphic Design
Description
DISRUPT is a global creative video production agency creating high-impact visual content for brands, campaigns and digital platforms. We combine creative direction, production, cinematography, editing and post-production to create videos that are built not only to look good, but to communicate, engage and drive results. Our video production services cover commercial videos, branded content, social media videos, promotional campaigns, product videos, advertising creatives, corporate videos and short-form content for platforms such as Instagram, TikTok, YouTube and paid media. From concept and creative direction to shooting, editing, color grading, sound design and final delivery, we manage the production process end to end. We specialize in creating culturally relevant content for international audiences, helping global and Korean brands adapt their visual communication across markets. Our portfolio includes work for brands such as AMORE MALL, InBody, Beplain, SKINRx LAB, LG and MAYK, spanning beauty, wellness, technology, consumer and lifestyle categories. Whether the goal is brand awareness, product launch, social media growth or performance advertising, DISRUPT creates strategically driven video content designed for the way audiences consume media today.
Skills in Video Production (7)
Facebook AdsVideo EditingVideo ShootingDisplay AdsPromotional VideoMarketing Video ProductionVideo Production
Works in Video Production (12)
Review in Video Production (1)
Jay Byeon
Clients in Video Production (4)
BIODANCEBeauty
InBodyTechnology Hardware & Equipment | international
Voice CaddieSports | international
BEPLAINBeauty | international
Learn more about Video Production
Description
DISRUPT is a global media planning and buying agency helping brands turn advertising investment into measurable growth. We develop data-driven media strategies across digital channels, combining audience research, campaign planning, channel selection, media buying, targeting and performance optimization. Our media planning approach connects business objectives with the right audiences, platforms, formats and investment levels. We plan and manage campaigns across Google, Meta, YouTube, TikTok, Amazon and other digital advertising channels, with strategies covering awareness, consideration, lead generation, ecommerce, customer acquisition and retargeting. We specialize in international and cross-market campaigns, helping brands navigate different audiences and media ecosystems across Korea, the U.S. and global markets. Our work combines market research, audience targeting, creative strategy and performance data to continuously improve media efficiency and campaign results. DISRUPT has worked with international brands including COSRX, InBody, Beplain, LG, AMORE MALL and BIODANCE, developing digital growth strategies across beauty, wellness, technology, consumer and lifestyle categories. From media research and campaign strategy to media buying, optimization and performance analysis, DISRUPT provides an integrated approach to paid media designed to make every advertising dollar work harder.
Skills in Media Planning (5)
Media BuyingDisplay MarketingMedia StrategyDigital Media MarketingMedia Marketing
Work in Media Planning (1)
Client in Media Planning (1)
BIODANCEBeauty
Learn more about Media Planning
Description
DISRUPT is a global online advertising and performance marketing agency helping brands acquire customers and scale across international markets. We create, manage and optimize data-driven digital advertising campaigns across Google Ads, Meta, YouTube, TikTok, Amazon and other paid media platforms. Our online advertising services cover paid search, PPC advertising, social media ads, display advertising, Amazon PPC, YouTube advertising, audience targeting, retargeting, automated bidding, conversion optimization and performance analytics. We combine media strategy, creative testing, compelling ad copy and continuous optimization to improve acquisition efficiency and return on advertising spend. With experience across Korea, the U.S. and global markets, DISRUPT helps brands navigate different audiences, platforms and customer behaviors while building scalable full-funnel advertising strategies. We work across ecommerce, beauty, wellness, technology, consumer and lifestyle categories. Our international client portfolio includes globally recognized brands such as LG, COSRX, InBody and AMORE MALL, alongside fast-growing Korean and international brands. From campaign strategy and audience research to media buying, creative execution, optimization and reporting, DISRUPT provides end-to-end online advertising designed to turn paid media investment into measurable business growth.
Skills in Online Advertising (9)
Amazon MarketingAmazon PPCGoogle AdvertisingAmazon SEOAmazon AdvertisingPay Per Click MarketingGeo MarketingReddit MarketingYouTube Marketing
Works in Online Advertising (3)
Review in Online Advertising (1)
Yura Kim
Clients in Online Advertising (3)
COSRXBeauty | international
BIODANCEBeauty
InBodyTechnology Hardware & Equipment | international
Learn more about Online Advertising

Team

17 members in Disrupt's team

StoryAt DISRUPT, we’re a Seoul-based global marketing team built to scale brands beyond borders. With experience working alongside leading Korean brands, we combine deep market expertise, bold strategy, and performance-driven execution to drive real growth across global markets.

Reviews

4 reviews for Disrupt

5/5

(4 reviews)

Jay ByeonE-Commerce Manager at InBody

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?DISRUPT provided professional support not only in Amazon advertising management but also across the broader e-commerce marketing landscape, including PDP content optimization, promotional strategy development, and market and competitor analysis. In particular, their data-driven decision-making and prompt communication enabled us to respond flexibly to changing market conditions, while continuously improving our key performance metrics.

What did you enjoy the most during your collaboration?Throughout our partnership, both advertising efficiency and sales performance have steadily improved. We see DISRUPT as much more than an agency - they are a trusted partner who is genuinely invested in our business growth. We look forward to achieving even greater success together in the future.

Jay Byeon recommends this agency

ServiceVideo Production

SectorTechnology Hardware & Equipment

KunHee KimGlobal Amore Mall Marketing at Amore Mall

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Increase in total sales and improve marketing cost efficiency.

What did you enjoy the most during your collaboration?Through our collaboration with DISRUPT, Global Amore Mall successfully integrated multiple marketing channels and strengthened campaign synergy. With a unified strategy across Google, Meta, and email marketing, we achieved over 3x year-over-year growth in performance-driven sales. DISRUPT’s strong Shopify expertise also helped improve monthly promotion planning and overall marketing execution quality.

KunHee Kim recommends this agency

ServiceAdvertising

SectorBeauty

Team201 - 500

Choi SeungJiE-commerce Team Lead at Voice Caddie

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Our main objectives were to increase total online sales, improve marketing ROAS, resolve unauthorized seller issues on Amazon, and create social media content that drives higher user engagement.

What did you enjoy the most during your collaboration?Even though Voice Caddie was already a leading brand in Korea, we lacked awareness and experience in the global market. Partnering with Disrupt was one of the best decisions we made. With their support across Amazon, Meta, and content marketing, our sales grew more than 5x year-over-year. Their strategic guidance, localized content planning, and clear consulting helped us better understand global e-commerce and successfully expand overseas.

Choi SeungJi recommends this agency

ServiceAdvertising

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Contact

Contact details of Disrupt

Details

Headquarter11 Yeonmujang 15-gil, Seongdong-gu, Seoul, Republic of Korea