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Doubleyuu

Hamburg, Germany
Strategic Transformation. Human. Measurably accelerated.
Who we are doubleYUU is a management consultancy based in Hamburg, specializing in digital transformation. Since its founding in 2009 under the leadership of Dr. Willms Buhse, the team has been supporting companies in the strategic alignment and operational implementation of digital changes. The consultancy is particularly aimed at DAX corporations and market-leading medium-sized businesses; mentioned references range from Allianz to Axel Springer, Bosch, Daimler, and Deutsche Telekom, to Microsoft, Nestlé, and Lufthansa. Core Services doubleYUU offers a focused portfolio that creates tangible added value: • KeyNotes, events, and inspiration workshops – also virtual, to mobilize leaders and teams. • Digital potential analyses and re-prioritization of digital initiatives to sharpen investments. • Building and supporting transformation teams to ensure implementation. • Accompanying disruptive innovations and developing new business models. • Acceleration of business processes (up to 10x) through clear prioritization and implementation. • Leadership development and digital further training for sustainable anchoring of change. • Introduction of agile working methods and culture development, especially with OKRs. Methodology and Approach doubleYUU combines strategic thinking with pragmatic action. With digital expertise and innovative methods, the team designs an iterative, goal-oriented consulting process: from analysis and prioritization to operational support. The focus is on tangible results – measurable accelerations, newly aligned teams, and leadership that drives transformation. Why doubleYUU? The consultancy is characterized by experience with large corporations and market-leading medium-sized businesses, a practical toolkit, and a clear focus on implementation success. The combination of inspiring formats (KeyNotes, workshops), data-based potential analyses, and operational support ensures that strategy does not end up in the trash but leads to measurable progress. Outlook doubleYUU supports companies on their journey to a successful digital future – from the initial idea to sustainable anchoring. Interested companies are invited to seek dialogue to discover potential and set priorities together.
22 people in their team
Speaks English, German
Sortlist member since 2025
Founded in 2009
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  • Description
    Wir entwickeln datenbasierte Digitalstrategien für DAX-Konzerne und Marktführer: Potenzialanalysen, Priorisierung, OKR-Verzahnung und operative Roadmaps für messbare Beschleunigung.
    Skills in Digital Strategy (6)
    Digital TransformationDigital ConsultingDigital InnovationDigital Marketing ConsultingDigital EntrepreneurshipDigitales Marketing

    Learn more about Digital Strategy

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22 members in Doubleyuu's team

StoryWir sind doubleYUU – 2009 in Hamburg gegründet und seitdem getrieben von der Überzeugung, dass digitale Transformation mehr ist als Technik: Es ist eine strategische und kulturelle Herausforderung. Unter der Führung von Dr. Willms Buhse haben wir als kompaktes Team früh gelernt, dass nachhaltiger Wandel nur in enger Zusammenarbeit mit den Kunden gelingt. Oft begannen Workshops mit Skepsis, endeten aber in konkreten Prioritäten, neuen Transformations-Teams und einer spürbaren Beschleunigung von Prozessen. Besonders stolz sind wir darauf, mittelständische Marktführer und DAX-Unternehmen durch Keynotes, Potenzialanalysen, agile Methoden, Führungsentwicklung und OKR-Einführungen in die digitale Zukunft zu führen. Unsere Motivation bleibt dieselbe: Potenziale sichtbar machen, Prioritäten setzen und Erfolge umsetzbar machen.
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  • Headquarter17 Keplerstraße, 22763 Hamburg, Deutschland

  • 17 Keplerstraße, 22763 Hamburg, Deutschland