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El Sofá Verde

Madrid, Spain
Sit. Communicate. Sell.
Who they are El Sofá Verde is a communication agency with roots in BTL and a contemporary outlook: in an era where everything is media , they define themselves as communicators capable of transforming ideas into effective messages. Founded in 2008 and based in Madrid, the company offers a versatile approach to help brands convey their ideas and sell their products. Core Services The El Sofá Verde team masters four key areas: copywriting , design , organization , and programming . Each of these disciplines is integrated into practical and coherent solutions, designed to achieve communication and commercial objectives. Their catalog of capabilities allows for both content creation and the execution of actions that connect with diverse audiences. Approach and Methodology Starting from the conviction that everything is media, El Sofá Verde articulates transversal strategies that combine creativity and execution. They work collaboratively with their clients, prioritizing message clarity, visual consistency, and implementation efficiency. The agency opts for practical and measurable proposals, where creativity serves to solve real business challenges. Differentiators What sets El Sofá Verde apart is its BTL origins, which provided them with execution and production experience, and its evolution towards a global communication perspective. Their set of technical and creative capabilities allows for integrated solutions without fragmenting the process. Furthermore, their approachable tone—reflected in their invitation: “Sit with us”—facilitates clean, direct, and results-oriented working relationships. Closing El Sofá Verde presents itself as an ally for those seeking to communicate with meaning and effectiveness. Their proposal is simple: combine expertise and creativity so that messages are not only heard, but also sell. If a brand needs clarity and execution, El Sofá Verde invites you to sit down and start a conversation.
10 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2008
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Services

5 services offered by El Sofá Verde

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  • Description
    Diseñamos y ejecutamos campañas cross-media que combinan creatividad BTL y compra estratégica: claridad de mensaje, medición y ejecución para generar ventas.
    Skills in Advertising (1)
    Digital Media Advertising

    Learn more about Advertising


  • Description
    Construimos posicionamientos prácticos que conectan producto y público, con diseño y redacción propios; tono cercano y criterios medibles para vender.
    Skills in Branding & Positioning (1)
    Social Media Branding

    Learn more about Branding & Positioning


  • Description
    Definimos estrategias digitales integradas: contenidos, canales y métricas alineadas con objetivos comerciales, siempre con foco práctico y ejecución eficaz.
    Skills in Digital Strategy (2)
    Digital Media MarketingDigital Marketing

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  • Description
    Planificamos medios pensando “everything is media”: mezclamos digital y activaciones BTL, optimizamos inversión y medición para maximizar conversión.
    Skills in Media Planning (1)
    Media Marketing

    Learn more about Media Planning


  • Description
    Gestionamos campañas online en social y display con creatividad nativa, segmentación precisa y seguimiento continuo para convertir audiencia en clientes.
    Skills in Online Advertising (3)
    Social Media AdvertisingSocial Media AdvertisingSocial Media Advertising

    Learn more about Online Advertising

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Team

10 members in El Sofá Verde's team

StoryHace años nos habrían encasillado como una agencia BTL, pero nosotros siempre supimos que éramos algo más. Desde 2008, en Madrid, construimos un espacio donde las ideas se convierten en experiencias y las experiencias en resultados. En El Sofá Verde escribimos, diseñamos, organizamos y programamos: cuatro verbos que resumen nuestra manera de entender la comunicación. Nos apasiona encontrar la forma exacta de contar lo que cada cliente necesita transmitir, y lo hacemos con la cercanía y la calma de alguien que te invita a sentarte. No vendemos fórmulas mágicas: ofrecemos oficio, criterio y ganas. Siéntate con nosotros y hagamos que tu mensaje llegue —y convierta— en un mundo donde “everything is media”.
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Details


  • HeadquarterPaseo de la Castellana, 28046 Madrid, España