Else is an Experience Design consultancy.We believe that when it comes to people, experience is everything.What we do.We help those responsible for the future of their business to discover new opportunities, define them in detail and deliver them to market.We use Design Thinking techniques to create products and services that enhance how people feel about your brand – be they staff, customers or partners.At our core we’re a design company that enjoys making things, finding smart ways for people, brands and technology come together.We’re not about one-off projects, we’re about ongoing relationships. Our clients come to us because:They are no longer in 1st placeThey are being disrupted by an external forceThey are launching something newThey are curious about what’s nextWe offer 4 main competencies:Strategy and InnovationWe work with senior stakeholders and those charged with the future direction of the business to identify and frame the nature of the opportunity. We employ a Design Thinking approach to bring clarity and consensus on a shared vision and to set the parameters for success.Research and InsightEmpathy is the bedrock of good design. We use research to build a firm understanding of the audience, business and landscape in which the product or service is to exist. We gather insight to help inform new opportunities and continually validate our work with your stakeholders and customers to deliver return on investment.Design and RealisationOur User Experience, Interaction Design and Development teams work at close quarters in pursuit of the simplest solution. Working across every aspect of the experience, we detail the product vision and bring it to life and make no excuse for our dedication to ensuring that our design work is as elegant as possible.Product OptimisationBeing No.1 requires vigilance. Once a new product or service is launched, or if it is already in the market, we'll help you stay ahead of the game. We work with you to hone the customer experience in response to how it’s being used, what it's impact on other channels is as well as the shifting context in which it exists.