Essential is a B2B Marketing and PR agency with a passion for technology. As a specialist agency, focusing on companies operating exclusively within the IT channel, our industry knowledge is second to none. All of our team has come from the IT industry and we have deep understanding of a number of specific areas including auto ID and data capture, wireless, mobile, document management, storage, mobile computing and conferencing and collaboration. Our clients benefit from the fact that we speak the same language, often to the same people, and can hit the ground running delivering an immediate impact on their business.. . We operate across the UK and Europe and have excellent relationships throughout the channel from vendor to distributor, solution provider to VAR, through to ISVs. We understand where each of these companies fits within the channel and how each interacts with the other.. .