Farman Rind
SEO and AI search optimisation for businesses that want leads, not vanity traffic
Most websites have an SEO problem nobody has diagnosed. Pages that never get indexed. Content stuck on page three. And now a new gap: when buyers ask ChatGPT, Perplexity or Google AI Overviews for a recommendation, your business isn’t in the answer. Farman Rind fixes that. We are an SEO and GEO (Generative Engine Optimisation) consultancy based in Islamabad, Pakistan, working with clients in Australia, the UK, the US and the Gulf. Since 2023 our founder has run SEO for 20+ websites across law firms, trades and home services, recruitment, real estate, healthcare and B2B SaaS. What we do: Technical SEO audits and fixes (crawling, indexing, Core Web Vitals, schema, site migrations) GEO and AI search optimisation so your brand gets cited in AI answers SEO content writing and on-page optimisation, written and published by us Local SEO for service businesses WordPress, Shopify and Webflow SEO Custom SEO reporting dashboards built on Google Search Console and GA4 We don’t hand you a 90-page audit and disappear. We do the implementation ourselves and report on rankings, leads and AI visibility, not vanity metrics. Want to know where your site is losing traffic? Send us your URL and we’ll show you the three biggest problems first, free. No review yetBe the first to write one
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1 service offered by Farman Rind
Description We handle SEO and GEO (Generative Engine Optimization) together, because search now happens in two places. Google still matters, but a growing share of buyers ask ChatGPT, Gemini, Perplexity or Google’s AI surfaces before they ever click a result. Most agencies optimise for one and ignore the other. We build for both from the same foundation. How we work Every engagement starts with a full technical and visibility audit: crawl health, indexation, site structure, schema, and a baseline of where you currently appear across the AI platforms. We benchmark that against the competitors already being recommended in your market, so you know the gap before we touch anything. From there we run four workstreams in parallel: Technical SEO. Indexation, crawlability, redirects, page performance, structured data and schema across all relevant page types. On-page and content. Keyword and prompt research, commercially led pages written and optimised for how people actually search, internal linking, metadata. Off-page authority. Citation and profile building, relevant placements, entity consistency across every source that mentions you. GEO and AI visibility. Entity definition, question-led content structured for AI retrieval, and monthly citation tracking across ChatGPT, Gemini, Perplexity, Copilot, Grok and Google AI Mode. What you can expect We implement, we do not just advise. Content is written and published by us where your platform allows, technical fixes are specified and deployed, and nothing goes live without your approval. You receive weekly progress reports and a monthly performance report covering rankings, traffic, conversions, content published and AI citation movement. Direct contact by email and WhatsApp, plus a monthly review call. Results LiveLink AI: organic clicks from 109K to 166K, impressions from 3.01M to 5.04M, average position improved from 15.6 to 11.9, AI referral sessions up 111%, signups up roughly 60%. Pearl Lemon Leads: from no presence in AI responses to 429 AI referral sessions across five platforms in two months, with over 100 pages earning citations, driven by commercial service pages rather than blog content alone. We set targets against a measured baseline rather than promising numbers upfront, and we report honestly against them each month.
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- HeadquarterF10، F 11/4 F-11, Islamabad, Pakistan