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Federate

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Brussels, Belgium
Make it memorable.
At Federate, we help brands become impossible to ignore through distinctive positioning, bold creative direction, and campaigns designed to leave a lasting impression. Branding, communication, advertising but never by the book. We don’t operate like a traditional agency or supplier. We work as long-term partners: strategically involved, creatively ambitious, and deeply invested in the brands we build. Founded in Brussels by a Fleming and a Walloon, Federate is naturally bilingual, bicultural, and shaped by the complexity of Belgium and Europe. When your brand needs to resonate across different audiences, cultures, and sensitivities, that becomes a real strategic advantage.
8 people in their team
Speaks French, English, Dutch
50 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2014
Founded in 2013
1 award conferred
5/5
(7 reviews)

Services

11 services offered by Federate

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  • Description
    We create brands from scratch, going from positioning and naming to visual identity, tone of voice, storytelling and complete brand experiences. Whether it’s building a new brand or redefining an existing one, we help you create a clear, distinctive and memorable positioning.
    Skills in Branding & Positioning (20)
    Brand IdentityBrand ManagementBrand NamingBrand PositioningCorporate IdentityCorporate Identity DesignRebrandingCorporate BrandingVisual IdentityOnline Branding+10
    Works in Branding & Positioning (21)
    New identity for the new BX1 programmes - Branding & Positioning
    New identity for Patchwork - Branding & Positioning
    BX1 Rebranding - Branding & Positioning
    New identity (Made In Catherine) - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Michel Lagasse
    Guillaume Desclée
    Clients in Branding & Positioning (3)
    BX1Media | national
    PatchworkTravel & Leisure | national
    Made In CatherineTravel & Leisure | international
    Learn more about Branding & Positioning
  • Description
    We turn brand strategies into creative campaigns across print, digital, social media, outdoor and video. From creative concepts and copywriting to production and media execution, we create advertising designed to generate visibility, engagement and real impact.
    Skills in Advertising (18)
    Online AdvertisingBrand AdvertisingPrint AdvertisingBrand PositioningRadio AdvertisingCreativeFull-Service360º AdvertisingAdvertising CampaignOffline marketing+8
    Works in Advertising (34)
    International campaign for FIA - Advertising
    Find what you’re really looking for on Immoweb : brand campaign - Advertising
    One account and 1,000 good reasons to choose Nickel - Advertising
    Immoweb - Valentine campaign - Advertising
    Reviews in Advertising (4)
    Olivier Debehogne
    Gwendoline Henusse
    Benoit Jameu
    Emmanuel Legras
    Clients in Advertising (3)
    FIANon-profit | international
    ImmowebReal Estate | national
    NickelBanking & Financials | national
    Learn more about Advertising
  • Description
    We create impactful outdoor campaigns through billboards, posters, guerrilla activations and large-scale visual concepts. Designed to capture attention in the real world, strengthen brand awareness and create memorable experiences beyond digital screens.
    Skills in Outdoor Advertising (4)
    Poster CampaignGuerrilla MarketingBus AdvertisingOut Of Home Advertising
    Works in Outdoor Advertising (5)
    Find what you’re really looking for on Immoweb : brand campaign - Outdoor Advertising
    Awareness Campaign - Spring (Immoweb) - Outdoor Advertising
    New identity (Wallonie Cyclable) - Outdoor Advertising
    Campaign "Belgium's favourite app" (itsme®) - Outdoor Advertising
    Clients in Outdoor Advertising (3)
    ImmowebReal Estate | national
    Wallonie CyclableGovernment & Administration | regional
    itsme®Software & Computer Services | international
    Learn more about Outdoor Advertising
  • Description
    We build digital campaigns across Meta, Google, YouTube and social platforms with a strong focus on creativity, targeting and performance. From content creation and paid media strategy to performance tracking and optimization, we design campaigns that generate measurable results.
    Skills in Online Advertising (5)
    Digital AdOnline AdPaid MediaSocial Media AdvertisingSocial Media Advertising
    Works in Online Advertising (11)
    International campaign for FIA - Online Advertising
    Find what you’re really looking for on Immoweb : brand campaign - Online Advertising
    One account and 1,000 good reasons to choose Nickel - Online Advertising
    Immoweb - Valentine campaign - Online Advertising
    Clients in Online Advertising (3)
    FIANon-profit | international
    ImmowebReal Estate | national
    NickelBanking & Financials | national
    Learn more about Online Advertising
  • Description
    We design visual identities that give brands a clear, recognizable and memorable presence. From logos and typography to brand guidelines, color systems and visual direction, we create identities built to stay consistent across every touchpoint.
    Skills in Graphic Identity (8)
    IllustrationRebrandingCorporate BrandingLogo DesignIdentity DesignLogo BrandingTypographyBrand Guidelines
    Works in Graphic Identity (17)
    New identity for the new BX1 programmes - Graphic Identity
    New identity for Patchwork - Graphic Identity
    New identity (Made In Catherine) - Graphic Identity
    New identity (Nutradia) - Graphic Identity
    Clients in Graphic Identity (4)
    BX1Media | national
    PatchworkTravel & Leisure | national
    Made In CatherineTravel & Leisure | international
    NutradiaFood | international
    Learn more about Graphic Identity
  • Description
    We design creative assets across print and digital, going from social media content and presentations to editorial, campaign and marketing materials. Every design is created to combine aesthetics, clarity and strategic consistency while strengthening the overall brand image.
    Skills in Graphic Design (6)
    Creative Graphic DesignLogo DesignPrint DesignLogo Graphic DesignPowerpoint Presentation DesignCreative Concept
    Works in Graphic Design (10)
    New identity for the new BX1 programmes - Graphic Design
    Find what you’re really looking for on Immoweb : brand campaign - Graphic Design
    One account and 1,000 good reasons to choose Nickel - Graphic Design
    De Standaard en Français - Graphic Design
    Clients in Graphic Design (4)
    BX1Media | national
    ImmowebReal Estate | national
    NickelBanking & Financials | national
    De StandaardMedia | national
    Learn more about Graphic Design
  • Description
    We bring ideas to life through motion design, creating engaging animations that capture attention and communicate messages with clarity. From explainer videos and social media content to brand animations and product showcases, we craft dynamic visuals that make your brand more memorable and impactful across every platform.
    Skills in Motion Design (3)
    Digital AnimationLogo Motion DesignMotion Design 3D
    Works in Motion Design (3)
    One account and 1,000 good reasons to choose Nickel - Motion Design
    De Standaard en Français - Motion Design
    BX1 Rebranding - Motion Design
    Clients in Motion Design (3)
    NickelBanking & Financials | national
    De StandaardMedia | national
    BX1Media | regional
    Learn more about Motion Design
  • Description
    We turn business goals into clear, actionable digital strategies designed to reach the right audiences and deliver measurable results. From strategic audits, campaign planning and channel selection to SEO, social media, content and paid advertising, we build connected digital ecosystems that strengthen your brand and drive sustainable growth.
    Skills in Digital Strategy (5)
    Web StrategyDigital MarketingSocial Media StrategySEO StrategyDigital Strategy
    Works in Digital Strategy (3)
    Immoweb - Valentine campaign - Digital Strategy
    De Standaard en Français - Digital Strategy
    Sustainability reporting made accessible to SMEs with Kube - Digital Strategy
    Clients in Digital Strategy (3)
    ImmowebReal Estate | national
    De StandaardMedia | national
    IsabelBanking & Financials | national
    Learn more about Digital Strategy
  • Description
    We turn ideas into clear, distinctive copy that captures your brand’s voice and connects with the right audience. From brand messaging and campaign concepts to websites, social content and advertising, we craft words that attract attention, communicate with purpose and inspire action across every touchpoint.
    Skills in Copywriting (4)
    Digital CopywritingCreative CopywritingCopywritingBrand copywriting
    Works in Copywriting (2)
    Find what you’re really looking for on Immoweb : brand campaign - Copywriting
    Sustainability reporting made accessible to SMEs with Kube - Copywriting
    Clients in Copywriting (2)
    ImmowebReal Estate | national
    IsabelBanking & Financials | national
    Learn more about Copywriting
  • Description
    We bring stories to life through impactful video content designed to capture attention and connect with your audience. From campaign films and branded content to corporate, promotional and social media videos, we manage every stage of production to create memorable work that performs across every platform.
    Skills in Video Production (7)
    Online AdSocial Media Video ProductionCommercial Video ProductionMarketing Video ProductionVideo ProductionCorporate VideoPromotional Video
    Works in Video Production (6)
    Find what you’re really looking for on Immoweb : brand campaign - Video Production
    One account and 1,000 good reasons to choose Nickel - Video Production
    De Standaard en Français - Video Production
    Awareness Campaign - Spring (Immoweb) - Video Production
    Clients in Video Production (3)
    ImmowebReal Estate | national
    NickelBanking & Financials | national
    De StandaardMedia | national
    Learn more about Video Production
In need of one of those services?

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Team

8 members in Federate's team

Federate cover
StoryFederate was founded by a Flemish & a Walloon. Needless to say that we speak more than one language in our office and know how to talk to both sides of our small country. Being based in Brussels, we're also familiar with the many cultures inside the capital of Europe. In our view, a vital asset when you're a consumer.
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Awards

Federate was awarded 1 time

Belgium Chocolate Awards 20242024-11-01Chocolate Business Gift

Reviews

7 reviews for Federate

5/5
(7 reviews)
GH
Gwendoline HenusseHead of Marketing and Communication at Nickel
ServiceAdvertising
5/5

Une agence impliquée et réactive, qui met la créativité au service du business. A recommander!

ServiceAdvertising
FO
Francis OttevaereEx CEO at Jims
ServiceAdvertising
5/5

I worked many years with Federate - very creative agency with spot on ideas - they had a major impact on my business

ServiceAdvertising
BJ
Benoit JameuMarketing Manager at Immoweb
ServiceAdvertising
5/5

An amazing team that knows what customer-centric means. They know their craft, and their communication is impeccable. I recommend this agency.

ServiceAdvertising
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Contact

Contact details of Federate

Details

  • HeadquarterBrussels, Belgium