Flying Bisons

What was the objective behind your collaboration?Our goal for this project was straightforward: optimize the conversion flow and enhance UX/UI screens based on qualitative research insights. Key Deliverables: 1. User-centered UX/UI designs reflecting qualitative research insights. 2. Alignment with optimized conversion flow with improved user journeys. 3. Low-fidelity wireframes for conceptual validation. 4. High-fidelity UI designs, ready for development. 5. Consistent branding and visual identity, ensuring a professional health-related look

What did you enjoy the most during your collaboration?The company has an impressive portfolio, and the team members were friendly and willing to help. However, as a smaller project, we felt we were given lower priority, which we understand to some extent. Unfortunately, this led to incomplete final designs that contained bugs, inconsistencies, and missing elements, making them unusable for implementation. While project had potential, the lack of attention to detail and project prioritization left us disappointed with the final outcome.

Are there any areas for improvements?1. Clear Goal Alignment & Scope Adherence – The project lacked a structured approach to setting and maintaining clear goals. 2. Consistent Team Allocation & Communication – Key team members introduced during initial discussions were later absent from execution. 3. Better Information Flow Between UX & UI Stages – Insights and decisions from the UX phase were not properly transferred to the UI phase 4. More Iterative & Feedback-Driven Approach