Foodphoto
We make your food look good
Foodphoto is a food and drink content studio in Ghent, Belgium. Since 1988 we produce photography, film, food styling and AI-assisted imagery for food and beverage brands across Europe. Four daylight studios and four professional kitchens, with photographers, chefs, food stylists and recipe developers employed in house. Styling is never outsourced and the food in front of the camera is real and edible. Photo and video are shot in sync off the same set, so the stills and the film match. We work in studio and on location, directly with brands and through agencies. Clients include Danone, Alpro, Vandemoortele, Barry Callebaut, Quick, Lotus Bakeries, Ardo, Greenway, Volvic and Lindemans. 17 people in their team
Speaks Dutch, English, French
5 projects in their portfolioWorks remotely across the globe
Sortlist member since 2023
Founded in 1987
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Services
3 services offered by Foodphoto
Description Food and drink photography for brands, producers and agencies. From our own studios in Ghent, since 1988. WHAT WE SHOOT - Packshots and product photography, kept consistent across markets, formats and years - Recipe and culinary photography, cooked and styled in our own kitchens - Drink and liquid photography: beer, soft drinks, coffee, dairy and spirits - Campaign and lifestyle imagery for retail, foodservice, e-commerce and social - Frozen, chilled and ambient product, including fast food and pastry - On location as well as in studio, across Europe HOW WE WORK - Four daylight studios and four professional kitchens in Ghent - Photographers, chefs, food stylists and recipe developers employed in-house. Styling is never outsourced. - Real, edible food. We do not fake product. - Photo and video shot in sync off the same set, so stills and film match - AI-assisted variants and market localisation, always built from real photographed product SELECTED CLIENTS Danone, Alpro, Vandemoortele, Barry Callebaut, Quick, Lotus Bakeries, Ardo, Greenway, Volvic and Lindemans. We work directly with brands and through agencies including Happiness Brussels, D-Studio, Dorst & Lesser and Elmwood.Skills in Photography (6) PhotographyCommercial PhotographyFood PhotographyContent ProductionProduct photographyStudio photographyWorks in Photography (5) Clients in Photography (4) Barry CallebautFood | internationalVandemoorteleFood | internationalFoodbagFood | nationalYoPro / DanoneFood | international
Learn more about PhotographyDescription Food and drink video for brands, producers and agencies. Shot in our own studios in Ghent, with the same chefs and food stylists as our photography, so the film and the stills match. WHAT WE PRODUCE - Recipe films and how-to content - Social video, cut and framed per platform - TV commercials - Stop motion and slow motion - Motion control for exactly repeatable camera moves - 3D pack replacement, so one shoot can be localised per market without reshooting - Inspiration films for trade fairs and events HOW WE WORK - Photo and video shot in sync off the same set, same light, same styling - Four daylight studios and four professional kitchens in Ghent - Chefs, food stylists and recipe developers employed in-house - Real, edible food. We do not fake product. - Creative direction in house, from concept through post - On location across Europe RECENT WORK A global YoPro campaign covering 12 SKUs and 56 deliverables, built on motion control and 3D pack replacement so packaging can be swapped per market without going back to set. Evergreen content across eight Danone brands with D-Studio, covering texture, lifestyle, consumption and motion. Campaign films for Quick with Happiness Brussels. Inspiration films for Ardo, travelling to food fairs across Europe. Clients include Danone, Alpro, Vandemoortele, Quick, Barry Callebaut, Ardo, Volvic and Lindemans.Skills in Video Production (11) Video ProductionAdvertising ProductionVideo EditingVideo ShootingSocial Media Video ProductionMovieCommercial Video ProductionMarketing Video ProductionMovie ProductionVideo Production+1Works in Video Production (2) Clients in Video Production (2) YoPro / DanoneFood | internationalDanoneFood | international
Learn more about Video ProductionDescription AI-assisted image production for food and drink brands, always built on real photographed product. Foodphoto is a food photography and video studio in Ghent, working with food and drink brands since 1988. AI is a production step for us, not a replacement for the shoot. WHAT WE USE IT FOR - Market localisation: adapting one shoot per market instead of rebuilding the same set in every country - Ingredient and variant swaps: when a recipe changes after the shoot, we adapt the existing image instead of reshooting it - Backgrounds, seasons and formats: more usable variations out of the same production - Pack replacement, combined with motion control, so packaging can be swapped inside finished footage HOW WE WORK - We shoot the real product first, in our own daylight studios, with our own chefs and food stylists - AI is applied to material we made ourselves, so the result still matches what is actually in the box - No generated food that never existed. The product you see is the product you buy. IN PRACTICE Alpro: a global set-up rolled out per market, with AI handling the localisation step instead of a reshoot in every country. Foodbag: weekly recipe content where a late ingredient change is corrected in the existing image rather than costing a shoot day. YoPro: motion control plus 3D pack replacement across twelve SKUs and fifty-six deliverables, from one production.Skills in Artificial Intelligence (5) Artificial IntelligenceAI ExpertiseGenerative AIAI Image GenerationImage generative AI
Learn more about Artificial Intelligence
Team
17 members in Foodphoto's team
StoryFoodphoto started in 1988 as one photographer, Luk Thys, with a camera and a kitchen. His son Seppe runs it today. Twelve people, four daylight studios and four kitchens in Ghent, with styling, film, retouching and AI in house. Two generations on, the food in front of the camera is still real.
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Details
- HeadquarterDok-Noord 4e/bus 005, Gent, België