Francois Hurtaud Design

Petaling Jaya, Malaysia

Industrial Design | Engineering | Brand Identity | Digital Experience | Sustainability

François Hurtaud began his design career as a studio designer in 2008, after graduating with a Master’s degree in Advanced Studies in Cross-Cultural Design at Shanghai University, China as well as a Bachelor’s degree in Industrial Design at L’Ecole de Design de Nantes, France. Hurtaud then oversaw the design teams of several major consumer goods companies, demonstrating his insightful understanding of social and sustainable design, cross-cultural design, as well as the precarious balance of function and form in luxury design and production. Since an early age, Hurtaud was instilled with a passion for art, science and technology, cultivated through his education and apprenticeship in the field of design. Imparted with the opportunity to work in different countries and continents, at agencies and companies that explored multitude design aspects, he now considers design to be an equation – attempting to discover creative solutions that balance functionality and aesthetics, sustainability and profitability, and viability and legitimacy. Hurtaud’s designs have been bestowed with multiple international design awards and accolades, including Good Design Award, Red Dot Design Award, German Design Award and A' Design Award. Today, Hurtaud runs his own multi-disciplinary boutique design agency between Hong Kong and Kuala Lumpur, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.

6 people in their team

Speaks English, French

15 projects in their portfolio

1 collaboration started on Sortlist

Works remotely across the globe

Sortlist member since 2023

Founded in 2015

16 awards conferred

5/5

(3 reviews)

Services

4 services offered by Francois Hurtaud Design

Description
We create brand guidelines that dictate the use of visual language, including logotype designs, color schemes, typography choices, and packaging design. Once these elements are established, we work with clients to ensure successful implementation across all touchpoints - from visual merchandising and print materials like brochures to online marketing campaigns. Through every step of this process, our focus remains on delivering impactful solutions that resonate with target audiences while staying true to the client's vision for their brand.
Skills in Branding & Positioning (21)
Corporate IdentityVisual IdentityBrand StrategyBrand IdentityLuxury BrandingBrand NamingBrand MarketingBrand DesignBrand ConsultingBrand Identity Design+11
Works in Branding & Positioning (6)
Reviews in Branding & Positioning (3)
KarisLim
Prashant Daswani
Sylvain Canut
Clients in Branding & Positioning (4)
Exclusive VenueReal Estate | local
Oliver James LilosTravel & Leisure | regional
Absolute LifestyleHospitals & Healthcare | international
BRiN™Household Products | international
Learn more about Branding & Positioning
Description
Our schematic design phase involves meticulous planning to ensure that all aspects of the product are accounted for, from IoT integration to sensor placement. We also specialize in PCB routing, which allows us to optimize performance while minimizing production costs. Our firmware development team creates custom code tailored specifically for each product's unique needs, ensuring seamless functionality across all systems. Once prototypes are developed, rigorous testing procedures are implemented before finalizing designs to assure durability and reliability under a variety of conditions.
Skills in Innovation (4)
Industrial EngineeringDesign InnovationMechanical EngineeringElectrical Engineering
Works in Innovation (4)
Clients in Innovation (4)
Francois Hurtaud X TektosIndustrial Goods & Services | regional
In-houseFood | national
iCleanicHospitals & Healthcare | local
ConfidentialConsumer Electronics | regional
Learn more about Innovation
Description
Industrial Design: We specialize in creating innovative and functional products that meet the needs of our client's target users. We begin every project by conducting thorough user observation to gain insights into their behavior, preferences, and pain points. These insights are used to inform our product idea generation process, which is supported by 3D CAD modeling and technical drawings. We pay close attention to product aesthetics while ensuring ergonomics are taken into consideration during the design phase. Engineering: Our schematic design phase involves meticulous planning to ensure that all aspects of the product are accounted for, from IoT integration to sensor placement. We also specialize in PCB routing, which allows us to optimize performance while minimizing production costs. Our firmware development team creates custom code tailored specifically for each product's unique needs, ensuring seamless functionality across all systems. Once prototypes are developed, rigorous testing procedures are implemented before finalizing designs to assure durability and reliability under a variety of conditions. Brand Strategy: We create brand guidelines that dictate the use of visual language, including logotype designs, color schemes, typography choices, and packaging design. Once these elements are established, we work with clients to ensure successful implementation across all touchpoints - from visual merchandising and print materials like brochures to online marketing campaigns. Through every step of this process, our focus remains on delivering impactful solutions that resonate with target audiences while staying true to the client's vision for their brand. Digital Experience: We create intuitive user flows that guide users through their interactions with your website or mobile app, ensuring they have an enjoyable experience every step of the way. We start by creating detailed wireframes that outline the structure and layout of each page, giving us a solid foundation from which to build upon. From there, we focus on designing a clean and modern user interface that is easy to navigate and visually appealing. Whether you need web design or mobile app development services, we are adept at tailoring our approach to suit specific needs. Sustainability: Even if sustainability is not part of the initial design brief, we integrate eco-design principles into our process. We focus on optimization to ensure that each product has minimal impact on the environment while still maintaining its functionality and aesthetic appeal. We carefully select materials that are environmentally friendly with a low carbon footprint throughout their lifecycle. Additionally, all designs prioritize reparability to extend their lifespan and reduce waste production by making it easy to disassemble or repair them when necessary. With these methods incorporated into every project, we aim to make a significant contribution towards creating a more sustainable future through responsible design practices.
Skills in Product Management (8)
Brand StrategyProduct DesignIndustrial DesignBrand CreationBrand BuildingIndustrial EngineeringSustainable DesignElectrical Engineering
Works in Product Management (5)
Clients in Product Management (4)
Exclusive VenueReal Estate | local
Francois Hurtaud X TektosIndustrial Goods & Services | regional
MYKU Ltd.Luxury Goods & Jewelry | international
YootenselHousehold Products | local
Learn more about Product Management
Description
We create intuitive user flows that guide users through their interactions with your website or mobile app, ensuring they have an enjoyable experience every step of the way. We start by creating detailed wireframes that outline the structure and layout of each page, giving us a solid foundation from which to build upon. From there, we focus on designing a clean and modern user interface that is easy to navigate and visually appealing. Whether you need web design or mobile app development services, we are adept at tailoring our approach to suit specific needs.
Skills in Software Development (9)
Web DesignMobile App DesignUser ExperienceIoT DevelopmentSoftware EngineeringSoftware ArchitectureWireframe DesignC++ DevelopmentSoftware Consulting
Works in Software Development (4)
Clients in Software Development (4)
Exclusive VenueReal Estate | local
Francois Hurtaud X TektosIndustrial Goods & Services | regional
iBebotConsumer Electronics | regional
iCleanicHospitals & Healthcare | local
Learn more about Software Development

Team

6 members in Francois Hurtaud Design's team

StoryAn award-winning French designer, Hurtaud runs his own multi-disciplinary boutique design agency in Hong Kong and Kuala Lumpur, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.

Awards

Francois Hurtaud Design was awarded 16 times

Red Dot Design Award, Qimini Pocket, 20132012-12-31

Good Design Award, Qimini Pocket, 20132012-12-31

CES Design & Engineering Award, Qimini Pocket, 20142013-12-31

Red Dot Design Award, Qimini Cable, 20142014-01-01

Reviews

3 reviews for Francois Hurtaud Design

5/5

(3 reviews)

Sylvain CanutShareholder at Fare Iti Limited

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?corporate logo that could represent & identify the root of the business

What did you enjoy the most during your collaboration?In very professional way, Francois guides me throughout the entire process: from understanding your needs / ideas, to the final product, Francois has been closely working with me to deliver the perfect corporate logo

Sylvain Canut recommends this agency

ServiceBranding & Positioning

Prashant DaswaniDirector at Prashant Daswani

5/5

Verified review

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Understanding Branding and create a strategy for the company

What did you enjoy the most during your collaboration?His capability to bring out from us ideas rather come up with them on his own

Are there any areas for improvements?Perhaps illustration skills

Prashant Daswani recommends this agency

ServiceBranding & Positioning

SectorRetail

KarisLimMarketing Director at BRiN

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?François and his team accompanied us to revamp our brand image and different touch points

What did you enjoy the most during your collaboration?The team has a step-by-step process that proved to be effective

KarisLim recommends this agency

ServiceBranding & Positioning

SectorBeauty

Team1 - 10

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Contact

Contact details of Francois Hurtaud Design

Details

HeadquarterEmporis 2F - S02, 10, Persiaran Surian, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia
10F, 12P Smithfield, Kennedy Town, Hong Kong