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Project made for Vans Direct in the Automotive industry for a B2B / B2C audience in 2020.Back in 2013 we start working on this client’s SEO with an objective of increasing the number of enquiries (Goals in the chat below) from people finding our client via organic search results i.e. not paying for every client. This specific client was gaining the majority of its sales from their pay per click campaigns (we also ran for them) which was working well but SEO is much cheaper to source clients from.
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