Fullback - Marketing Digital Y Ventas
Digital assets that convert into real business
Identity Fullback is a digital marketing and sales agency based in Madrid, founded in 2018. Its focus is to transform digital assets into real business sources through a practical combination of business knowledge, digital marketing, and sales. Services and expertise Fullback integrates services covering the entire conversion cycle: intelligence & data for making decisions based on reliable information; strategy for defining objectives and growth paths; user experience & design for creating intuitive digital products and journeys; and conversion optimization for maximizing the performance of each interaction. Its areas of action include lead generation, user acquisition, traffic increase, conversion rate improvement, as well as upselling and cross-selling tactics. Approach and methodology Fullback's methodology starts with rigorous analysis and moves towards concrete implementation. Each project begins with intelligence and data that guide strategic hypotheses; these hypotheses are translated into UX and design improvements and conversion experiments that are implemented and monitored. The goal is to maintain a continuous improvement cycle that ensures digital marketing investments are optimized and results are measurable and replicable. Differentiators What sets Fullback apart is its holistic view: it not only designs campaigns but connects marketing with sales and business logic. Its priority is efficiency: maximizing results with the least necessary investment, prioritizing actions with direct impact on lead generation, user acquisition, and incremental sales through upselling and cross-selling. Conclusion Fullback positions itself as a partner for companies looking to turn digital from a cost into a growth engine. It offers a practical, data-driven, and results-oriented approach, ready to optimize digital marketing investment and accelerate business. No review yetBe the first to write one
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Services
3 services offered by Fullback - Marketing Digital Y Ventas
Description Campañas publicitarias digitales orientadas a resultados: en Fullback diseñamos y optimizamos media buying data-driven para maximizar leads y eficiencia entre marketing y ventas.Skills in Advertising (1) Digital Media Advertising
Learn more about AdvertisingDescription Estrategia digital basada en datos y negocio: Fullback define objetivos, funnels y prioriza tácticas medibles para convertir activos digitales en fuentes reales de negocio.Skills in Digital Strategy (6) Digital Media MarketingB2B Digital MarketingDigital Marketing ConsultingIntegrated Digital MarketingOnline Digital MarketingMarketing digital
Learn more about Digital StrategyDescription Consultoría de marketing orientada a ventas: diseñamos hojas de ruta, tácticas de captación y optimización de conversión para maximizar calidad de leads y retorno de inversión.Skills in Marketing (1) Marketing Consulting
Learn more about Marketing
Team
2 members in Fullback - Marketing Digital Y Ventas's team
StorySomos Fullback, una agencia nacida en Madrid en 2018 con la ambición de cerrar la brecha entre marketing y ventas. Partimos de una frustración compartida: muchos activos digitales no generan negocio pese a la inversión. Por eso decidimos integrar conocimiento de negocio, marketing y ventas digitales en procesos prácticos y medibles. Trabajamos desde el análisis hasta la implementación —inteligencia y datos, estrategia, experiencia de usuario y diseño— para lograr que cada canal y cada pieza conviertan. Nos mueve la urgencia de ver resultados reales: generación de leads, captación de usuarios, optimización de tasas de conversión y mayor eficiencia en la inversión. Cada reto nos recuerda por qué empezamos: hacer que lo digital impulse el crecimiento de verdad.
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Details
- Headquarter6 Calle Cámaras, 28034 Madrid, España