Graft Brandlab
Designing empathetic, multidimensional brand experiences
About Graft Brandlab Graft Brandlab is a Berlin-based innovation agency operating at the intersection of architecture, design, art and technology. Led by Managing Partners Rico Zocher and Prof. Nik Hafermaas and founded by Graft Architects, the studio unites multidisciplinary expertise to create coherent brand experiences. Services Brand, employer branding and workplace strategies realised through multimedia, branding, communication, architecture, interior design, virtual reality and mediatecture. Approach Cross-disciplinary teams of strategists, architects, designers, marketing experts and software engineers prototype and manifest ideas in both physical and digital spaces, prioritising empathy and technological fluency. Why choose Graft Brandlab An international talent pool and an architectural mindset enable multidimensional solutions. Notable clients include DKB, Volocopter, Coca‑Cola, Mercedes‑Benz, Honda, Hyundai, Gebr. Heinemann, E.ON, Volkswagen and Zalando. No review yetBe the first to write one
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Description We craft positioning and brand systems that merge architectural thinking, VR prototyping and visual design, creating empathetic, multidimensional identities for physical and digital experiences.Skills in Branding & Positioning (4) Brand ArchitectureBrand DesignArchitecture BrandingBranding Graphic Design
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Team
12 members in Graft Brandlab's team
StoryWe are Graft Brandlab, a Berlin-based innovation studio that augments brands through multidimensional experiences. Led by Managing Partners Rico Zocher (Business) and Prof. Nik Hafermaas (Creation), and born out of Graft Architects, our team blends strategists, architects, interior and graphic designers, marketers and software engineers. I still recall a workshop where a VR prototype and a material sample collided—literally—and that collision became the seed for a campaign that balanced digital spectacle with human scale. Our work spans brand, employer branding and workplace strategies to tangible expressions in multimedia, architecture, interiors and virtual reality. We’re driven by curiosity: how technology enhances empathy, how space shapes feeling. In our lab, we test, iterate and bring together people, brands and spaces.
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Details
- Headquarter5 Invalidenstraße, 10115 Berlin, Deutschland