Grapevine
Grapevine is a Pure Play FMCG social media agency.
Grapevine is a Pure Play FMCG social media agency, dedicated to building mental availability amongst Australian shoppers. We manage the entire social ecosystem across content, scheduling, community, influencers, and advertising to collectively drive sales and long lasting brand awareness. We take an earned media lens to deliver incredible ad spend efficiency through our signature approach, the Grapevine Drop, that drives unbelievably low CPMs. Everything we do starts with earning attention: creating bold, value-driven campaigns that spark sentiment, recall, and conversation - then amplifying them across social to keep brands front of mind at purchase. 16 people in their team
Speaks English
2 projects in their portfolioSortlist member since 2025
Founded in 2007
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Description Grapevine is a Pure Play FMCG social media agency dedicated to helping brands secure mental availability in the minds of Australian shoppers. We manage the entire ecosystem from content, scheduling and community to influencers and advertising, ensuring every touchpoint builds stronger brand connections. Our approach starts with earning attention. We design highly creative, value-driven campaigns that not only capture interest but also spark brand sentiment, mental recall, and word of mouth. By amplifying these campaigns across the social landscape, we keep FMCG brands top of mind when it matters most—at the point of product purchase.Skills in Social Media (5) Social Media MarketingSocial Media ManagementSocial Media OptimizationSocial Media GrowthSocial Media ListeningWorks in Social Media (2) Clients in Social Media (2) GrapevineFood | localCarmen'sFood
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Team
16 members in Grapevine's team
StoryGrapevine was founded in 2007 by agency principal Chelsea Jarred following a number of years spent in agencies in Melbourne, Sydney and London where she delivered cornerstone campaigns for the likes of Twinings, Cadbury, Domino’s, Heineken and Carlsberg.
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Details
- Headquarterlevel 32/101 Miller Street, North Sydney NSW 2060, Australia