Grey London

City of London, United Kingdom

Famously Effective

We are Grey London. Here at Grey you won’t find ego or insular thinking. We’re not big, safe or slow. Instead we are a tight-knit team of hustlers, challengers, doers and change-makers. We are the proud makers of famously effective ideas. Why? Because fame is what gets people talking, doing, sharing. Fame is the magic sauce that will make your business sky rocket. Most importantly we know that fame driving campaigns are 11x more effective than non-famous campaigns. According to Les Binet, one of the world's leading experts on advertising effectiveness, fame driving campaigns out perform others on all business metrics (such as sales, price sensitivity, loyalty and penetration). In order to get to these famously effective ideas you need something special – we call it the Collision of Difference. The logic is simple, the more diverse the input – the more famous and effective the output will be. It’s these different ideas that create fame and in turn impact for our clients. That could be business, brand, cultural or social impact. Our campaign for the charity Brook was so effective we changed UK law to make cyber flashing illegal. It also wins us and our clients the right kind of awards - everything from Cannes Lions to IPA Effectiveness. We work with clients big and small, global and local and our relationships last 4x the industry average. Our clients include, Pringles, Volvo, Bowers & Wilkins, Braun, GSK, Pantene, Very.co.uk, Save The Children, P&G, Vodafone, Cathedral City, HSBC and Fidelity.

228 people in their team

Speaks English

143 projects in their portfolio

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Services

12 services offered by Grey London

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Skills in Advertising (7)
CreativePrint AdvertisingBrand AdvertisingTV AdvertisingGraphic Advertising360º AdvertisingCreative Communication
Works in Advertising (141)
Clients in Advertising (141)
GlaxoSmithKline plcClothing & Accessories |
Procter & Gamble Co.Aviation & Aerospace |
GlaxoSmithKline plcClothing & Accessories |
Manchester City Football Club (MCFC)Product: Football ClubClothing & Accessories |
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Works in Graphic Design (2)
Clients in Graphic Design (2)
AllianzBanking & Financials | international
GilletteHospitals & Healthcare | international
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Skills in Branding & Positioning (2)
Corporate BrandingBrand Awareness
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Skills in Social Media (2)
Social Media MarketingViral Marketing
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Skills in Marketing (6)
Viral MarketingInternational MarketingMarketing CommunicationCommunicationStreet MarketingDirect Marketing
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Learn more about Copywriting