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Ongoing project for SBI UK in the Banking & Financials industry for a B2B / B2C audience since 2020.State Bank of India is an Indian multinational, public sector banking and financial services statutory body currently ranked 43rd largest bank in the world, and 205th in the Fortune Global 500 list of the world's biggest corporations of 2021. Is also noted to currently be the UK’s largest Indian Bank.#mkt has been approached by the UK division of the company and challenged with creating multiple strategies and campaigns to promote SBI UK's services and increase brand awareness.In no particular order or combination, we were asked to only use digital platforms, focus on mobile users, and/or target the residents of India planning to move to the UK.
Project made for Healing Labs in the Travel & Leisure industry for a B2C audience in 2022.Healing Labs is a movement, breath, and sound studio located in the heart of London, in Kensington.With the rise of health and wellbeing awareness and due to the success of their sister company Fit Labs, a personal training gym also located in the same area, Healing Labs wanted to become a reference to those looking for a dose of calm and mindfulness.To achieve this #mkt was asked to create a modern yet relaxing branding for the company, and a digital strategy that would include the creation of a website, social media pages and launch campaign to celebrate the opening of their converted art gallery studio.
Ongoing project for Nims Boutique in the Retail industry for a B2C audience since 2020.Nims Boutique is an award winning luxury jewellery, party wear and accessories shop, whose speciality is women’s partywear. The Leicester based boutique has won the awards of Asian clothing boutique of the year and small business of the year, and had various celebrities wearing her outfits, including the likes of Shilpa Shetty, Natasha Sandhu, Mehwish Hayat, and many more.The prestigious boutique wanted to increase brand awareness via ads across the UK, to consequently increase conversions and sales.
Ongoing project for Joylada in the Entertainment & Events industry for a B2C audience since 2021.Joylada is a novel posting app, part of the Ookbee Group, that promotes reading and writing in a modern way. Users can find stories in a long traditional format or in a chat balloon format alike messaging chat apps such as Whatsapp.After achieving major success since launching in 2017 and becoming extremely popular in several countries in Asia, Joylada decided to make a major move and attempt the same success in the UK market.
Ongoing project for Scooperb in the Food industry for a B2B / B2C audience since 2021.Scooperb is a unique dessert restaurant, inspired by the beautiful flavours and aromatic spices of South Asia.Their products are all natural, eggless, and vegetarian, which are handcrafted and churned with very little air, resulting in purer, more robust flavours, as well as the creamiest textures you can find.#mkt was tasked with reviewing the company’s digital presence, in order to get it up to date and attract not only new customers but also new franchisees to expand their restaurant locations across the UK.
Project made for COTIF in the Sports industry for a B2B / B2C audience in 2022.Union Sportive de Saint-André (USSA) is a sports association based in Lille, France. In 1997 the President and the steering committee of USSA Football decided to take on the challenge of bringing to the city some of the biggest football clubs in Europe, and created a tournament for under 17 and a dedicated committee for the tournament called COTIF - Comité Organisateur du Tournoi International de Football.#mkt has been tasked with creating a brand new website for the tournament, that should be modern and inclusive by allowing easy navigation to all users, and with the aim to get an even greater range of teams the following edition.
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