#mkt

BACKGROUND Introduce your business and what you do there. I’m the managing director of a consulting services firm. OPPORTUNITY / CHALLENGE What challenge were you trying to address with #mkt? One of my clients asked me to help them with marketing activities, so I partnered with #mkt to provide them with those services. SOLUTION What was the scope of their involvement? My client’s firm already existed, but they had only been doing business in Southeast Asia, and they wanted to launch in the UK. Thus, in the first quarter of our collaboration, #mkt helped us a lot by giving us local market insights and conducting research for us. We also provided them with the knowledge we had from our past experience in Southeast Asia, explaining what had worked for us in that market and what hadn’t. Then, they gave us their opinions and became familiar with our products. Since then, #mkt has been involved in all of my client's marketing activities. They focus on social media marketing for Facebook and Instagram, creating several campaigns that are now active. Additionally, they manage a PPC campaign on Google Ads. Over the past six months, we’ve also been implementing what we’ve learned from the market research. What is the team composition? We’ve worked with three people from #mkt, but we mostly interact with two of them. How did you come to work with #mkt? I found #mkt by searching online. I got pitches from five companies in total, but we decided to go with #mkt. How much have you invested in them? The cost per month varies; some months, we use #mkt more, and some months less. On average, we spend about £1,200 (approximately $1,500 USD) per month. What is the status of this engagement? We started working together around August 2021, and our engagement is still ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? #mkt’s team is really good at paying attention to metrics and making changes accordingly. So far, 50% of our total marketing revenue has come from Google Ads. Our other metrics are above the industry average, so we’re very pleased with that. How did #mkt perform from a project management standpoint? In terms of deadline management, #mkt is perfect — they deliver what they promise within the set timelines. Their team is very collaborative and knows us really well. They provide us with a monthly report to show us how many people have installed our client’s app, how much is being spent on each channel, and what is our conversion rate. From those numbers, we can learn where we can allocate the money. Our communication has also been great. We communicate through email, texts, or quick calls. What did you find most impressive about them? #mkt is very dedicated. We get the feeling that they go the extra mile for us, and they’re more flexible than other companies. Are there any areas they could improve? #mkt is growing, and although we’re also growing by their side, they hadn’t had a client like us before. Thus, I can advise them not to come to a conclusion before digging into the issue. Additionally, it would be good if they were bolder in coming up with new ideas, but they will get there with the experience. Do you have any advice for potential customers? Be precise when explaining your KPI and goals. #mkt is good at catering the campaigns towards your KPIs and goals, so you need to be clear on those from day one.

What was the objective behind your collaboration?To help increase online sales and gain lots of new customers via google and social media

What did you enjoy the most during your collaboration?The communication was great from Rikesh and I was updated regularly

Are there any areas for improvements?I think a weekly update would be great and to review how the ads are going regularly to ensure they are relevant