Heinold & Friends
Making publishers future-proof — practical, diverse, people-centric
Who we are Heinold & Friends is a consulting and support team for publishers and media companies based in Hamburg. The company addresses the pressing issues of publishers who need to develop new products and business models while simultaneously making internal capacities, processes, and culture future-proof. A practical, appreciative approach is at the core of this. Core competencies and services Heinold & Friends supports publishers in developing new products and business models, as well as in prioritizing and structuring additional tasks. The team also focuses on building relevant competencies, optimizing processes, and fostering a more flexible, open corporate culture. Another key area is consulting on strategies for attracting and retaining new talent. Approach and methodology The team works hands-on, using a modern toolkit to make existing knowledge within the system visible and effective. The consultants work closely with managers and employees – always on an equal footing and with the goal of developing concrete, actionable steps. The diversity of backgrounds within the team allows for flexible adaptation to the different requirements of medium-sized media companies as well as large publishing groups. Differentiators Heinold & Friends combines practical publishing knowledge with an appreciative approach influenced by Positive Psychology. The combination of industry-specific experience, pragmatic work, and a focus on people and culture creates sustainable changes that can be embraced and further developed internally. Conclusion For publishers looking to grow, realign, or increase their innovative strength, Heinold & Friends offers concrete support: practice-oriented, diverse, and human. Interested teams and managers are invited to initiate a dialogue and plan the first steps together. No review yetBe the first to write one
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Services
3 services offered by Heinold & Friends
Description Wir schärfen Verlagsmarken praxisnah: Positionierung, Wertversprechen und Zielgruppendialog, basierend auf Verlagskenntnis, diverser Perspektiven und menschenzentrierter Methodik.Skills in Branding & Positioning (1) Brand Consulting
Learn more about Branding & PositioningDescription Wir begleiten Verlage bei der Entwicklung neuer Produkte und Geschäftsmodelle, nutzen hands-on-Methoden, Priorisierung und internen Kompetenzaufbau für nachhaltige Markteinführung.Skills in Innovation (1) Innovation Consulting
Learn more about InnovationDescription Wir strukturieren Produktmanagementprozesse, priorisieren Roadmaps und qualifizieren Teams, damit Verlage Produkte effizient umsetzen und intern getragen weiterentwickeln.Skills in Product Management (1) Product Consultants
Learn more about Product Management
Team
4 members in Heinold & Friends's team
StoryWir sind Heinold & Friends, 2023 in Hamburg gegründet. Als ein Team aus Medienmenschen kennen wir alle relevanten Verlagsbereiche aus der Praxis – vom redaktionellen Alltag bis zu Organisationsfragen. Wir haben die täglichen Engpässe selbst erlebt: zu viel Arbeit, zu wenige Köpfe und der Druck, neue Produkte und Geschäftsmodelle zu entwickeln. Genau dafür sind wir da: Wir helfen, vorhandenes Wissen sichtbar zu machen, Prioritäten zu setzen und die richtigen Kompetenzen, Prozesse und eine offenere Kultur aufzubauen. Unsere Stärke ist die Diversität unserer Hintergründe und die Hands-on-Mentalität. Wir arbeiten auf Augenhöhe mit Führungskräften und Teams in mittelständischen Medienunternehmen wie in größeren Verlagsgruppen und setzen moderne Methoden ein, um nachhaltig Veränderungen zu verankern.
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Details
- Headquarter28a Behringstraße, 22765 Hamburg, Deutschland